The Levi’s® Fall/Winter 2012 collection is based on a refined and tailored look, for both men and women inspired by the ocean, coastal communities and their associated handcrafted tradition. The essence of the collection is in its refined intention and tailored head-to-toe looks melding and craftsmanship. The Collection The salient features of this collection are : Water<Less™ – Levi’s® Water<Less™ finishing reduces the amount of water used in the making of Levi’s® ...Read More

    Levi’s India has recently launched a pilot promotion programme under which they are selling their Jeans in Bangalore on credit. The $30 +(Rs 1500+) jeans are being sold on a credit of 3 months. And the customer is not charged anything extra for the same. The process goes thus : Customer buys the jeans from a store which swaps his/her ICICI Bank credit card. The customers takes away the jeans. He/She is charged $10 every month for three months. Why is Levi’s of selling ...Read More

Tags: Levi's Jeans

[ad#for-post-top] Levi’s India is changing the marketing strategies for its Denims and Non-Denim brands. On the one hand it is seeking to expand its presence in the Premium and Super-Premium segment by launching more products in this segment. On the other hand, it is seeking to strengthen its Value Brand – Signature. Launched last year and priced between Rs 599-Rs999(USD 15- USD 25) in small towns and upto Rs 1399(USD 35) in larger towns,Signature seeks to capture a large share of ...Read More

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[ad#for-post-top] Wrangler(VF Corp) India is launching a new sub-brand ‘Wrangler Girl’ .This brand shall be specificially targetted at young women. Wrangler has mainly been a male focused brand, though internationally they also have a brand for middle aged women – ‘Wrangler Aura’. Why did Wrangler feel the need to bring out this brand in India ? In India, there are hardly any good female denim brands. Most of the brands are focused on Males and female denim ...Read More

Tags: News on Denim

The premium denim brands in India are launching niche campaigns to push their them deeper into Indian psyche. WHY? : Obvious answer is more sales. But the need for various campaigns has also been accentuated by the fact that various International Brands like Ralph & Lauren, Diesel and GAS have become more aggresive in India . Another positive factor which is motivating the brands to invest more in campaigns is that the usage of high-end jeans in India is set to pick up with more and more ...Read More

Tags: News on Denim

‘Business Casuals’ approach in many offices in India is pushing the demand for premium jeanswear in India. Many companies are relaxing the norms of wearing Jeanswear into office (even in weekdays) provided they are ‘Clean’ While media houses and BPOs have traditionally been open to casual wear at work, an increasing number of IT and BT companies are now following suit.. Wrangler’s(India) new ‘Truly Clean Look’ has received a very good response from ...Read More

Indus clothing – the Rs 40 crore apparel company which markets the Lee Cooper brand in India – launched the Rifle Jeans in India after entering into licensing agreement with the company. Indus clothing will be opening about 60 exclusive new outlets in India for the Rifle Jeans and spend about Rs 3 crore on the promotion of the same. This would mean a significant increase in production capacities as they are currently manufacturing about 600,000 pieces p.a in their Uttarachal ...Read More