Arvind launches its Spring and Summer – 2013 for European Brands at Denim by Premiere Vision, Paris. The collection brings the best in Denim for Spring and Summer – 2013. Some key products to be showcased  by Arvind are : Light weight Shirtings in Linen Blends and Light weight cross denims for loose bottoms. Click to enlarge picture A set of Soft stretch and power stretch in cold grey and black. Cement color, grey coat and hints of black are the key ashen look of the ...Read More

Tags: Denim Shows

[ad#for-post-top] Wrangler(VF Corp) India is launching a new sub-brand ‘Wrangler Girl’ .This brand shall be specificially targetted at young women. Wrangler has mainly been a male focused brand, though internationally they also have a brand for middle aged women – ‘Wrangler Aura’. Why did Wrangler feel the need to bring out this brand in India ? In India, there are hardly any good female denim brands. Most of the brands are focused on Males and female denim ...Read More

Tags: News on Denim

The premium denim brands in India are launching niche campaigns to push their them deeper into Indian psyche. WHY? : Obvious answer is more sales. But the need for various campaigns has also been accentuated by the fact that various International Brands like Ralph & Lauren, Diesel and GAS have become more aggresive in India . Another positive factor which is motivating the brands to invest more in campaigns is that the usage of high-end jeans in India is set to pick up with more and more ...Read More

Tags: News on Denim

We have seen various kinds of denims being worn by Men/Boys in India. These started from 14.5oz heavy denims initially to Multi-Counts and Slub denims in the 12-13oz range currently. The Denim fabrics have undergone a great metamorphosis in terms of their structures ,looks, feels and washes.. Though all these changes have been readily accepted by the Indian male, I am still waiting for the next BIG TREND in MEN’s Jeans to pick up and that is the STRETCH FOR MEN. This trend has not yet ...Read More

Tags: stretch denim

‘Business Casuals’ approach in many offices in India is pushing the demand for premium jeanswear in India. Many companies are relaxing the norms of wearing Jeanswear into office (even in weekdays) provided they are ‘Clean’ While media houses and BPOs have traditionally been open to casual wear at work, an increasing number of IT and BT companies are now following suit.. Wrangler’s(India) new ‘Truly Clean Look’ has received a very good response from ...Read More

VF Corp., through its JV VF-Arvind Brands,wants to be a major player in the value jeans segment in India through its value brands like Hero and Riders . To this end, it is aiming to tie up with the various important retailers in India including Wal-Mart . VF had been more focused on the premium segment of the market through its brands – Wrangler and Lee – but realised the importance of the value segment . Its main competitor – Levi Strauss – had also realised the same ...Read More

Tags: News on Denim

Feelings and Moods of 1968 seems to be the theme on which the S/S’07 Jeans collection of Lee Cooper is based. Lee Cooper’s has drawn inspiration from its own archive of ’68 apart from the fashions,culture and music of that time. The fabrics used are mainly ‘Authentic Ring, Shrink to fit denims, Chinos etc and style is mainly 5 pocket. Well, authentic ring denims have been the flavour of most of the brands and this flavour is expected to continue for some more time. ...Read More

The Raymond group of India has entered into a JV with the Grotto S.p.A Group of Italy, to launch their GAS brand of Jeans in India. GAS is already a well established brand of Jeans with prescence in over 50 countries . It makes sense for the GAS to enter into JV with Raymonds since Raymonds is well established Denim Fabric and Jeans manufacturer and has a very good retail presence in the country. Only other Denim Group having good retail experience and presence is Arvind Mills – which ...Read More

Tags: denim launches india, gas denim, raymond denim

Its good to know that more and more industries/companies are realising the power of the ‘New Media’ for marketing their products. Whereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India, where the power of the net has yet to be tapped, its potential is being realised slowly and slowly by the marketers.. It gives a good feeling to know that VF Arvind is planning to go for an e-commerce site for its ,currently 7, VF brands (besides ...Read More

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VF Arvind brand – the JV between Arvind and VF (the USD 7 billion apparel giant) seems to be strenthening with new brands from the VF stable being added . In India, VF Arvind brands has Lee and Wrangler under premium; Kipling, Nautica as high lux; the just launched Hero denim as jeans for mass; and between economy to premium is JanSport backpackers. Among the new additions, Riders, the economy jeans brand, will be there(another economy jeans brand?) The North Face TNF is dubbed one of ...Read More