Levi’s seems to be betting on greater growth from emerging markets like India, China , Korea and Singapore . It launched last week a new brand called ‘Denizen’ .Denizen is the first brand out of Levi’s stable to be launched out of US . The brand is said to be built around the needs of the new emerging middle class and is all about giving them jeans at affordable price points and up-to-date fits and finishes .  In an interview with CNBC TV 18 , Levi’s CEO John Anderson ...Read More

Tags: denim launches india, levi's denim

Hudson Jeans collection is  known for a great  fit and craftsmanship, the iconic union jack logo and signature triangle flap back pocket. Created from  premium denim from some of the finest mills in Europe and Japan, all Hudson products are hand finished  . The jeans are popular among various celebrities . Check out some of them enjoying the Hudson Jeans recently . Kristen Stewart wore HUDSON’s Five Pocket Skinny Jeans in Black in Australia recently. Stewart, better ...Read More

Tags: celebrity denim

What is your favourite pair of jeans? And how do you find it online? Is it from well known denim brands established for a long time eg ‘Levi’s, Wrangler,  Lee etc . Or do you fancy the famous premium denim brands like ‘7 For All Mankind’ , ‘ J Brand ‘ ,  ‘ True Religion’ etc ?  Some of us  are great  fans of  Japanese denim brands like ‘ Samurai’ , ‘Sugarcane’ , ‘Evisu’ ..  And there are denim brands like ‘ Iron ...Read More

Tags: buy jeans, denim search

  Siwy premium denim launched their Autumn/Winter 2010/2011 range experimenting with a number of flambuoyant washes and new fabrics . Siwy denim is only about 5 years old and was launched in 2005 .The female only brand infuses the LA-dominated denim category with a heavy dose of New York attitude and has been adorned by denim heads including Kate Moss, Sienna Miller , Nicole Richie and more . Siwy’s Fall / Winter 2010 collection provides Power trend cuts. A wash spectrum that ...Read More

Tags: Denim Brands, Denim Trends

Social media has become a very important component of marketing efforts of  top companies  worldwide.  With hundreds of millions of people around the world connected through various social media sites like Facebook (400million+ subscribers) , Linkedin (65+ million subscribers) , Youtube, Twitter and a host of other sites,  it is only natural that companies would like to convert the visitors on these sites to their customers. Many brands have already taken the social media ...Read More

Tags: levi's denim

Here is the Guess Women’s Fall/ Holiday 2010 women’s denim look book which they have shared with us. The Men’s Fall / Holiday Look book can also be found here. The fall 2010 collection fetaures Power Stretch Fabrications, Unique Washes, Fashion Silhouettes, and 80s and 90s Styling. Skinny jeans and leggings continue to be a strong trend and acid washes are used – reflecting their growing popularity. Fabric:  Light Weight Power Stretch Denim is present in Dark Indigo, Coated ...Read More

Tags: Denim Trends, fall winter 2010

Guess shared the men’s jeans fall/winter 2010 look book with us and here are the salient features of this collection. The latest focus of men’s fall / holiday denim can be seen in fabric, wash finish, silhouette, and sophisticated detailing. Fabric: The biggest story in Mens Denim is that Raw is the new Coated.  Both fabric directions play a key fashion trend thru the rest of the year in clean looks with a twist.  Wash Finish: Garment finishing gets lots of attention with ...Read More

Tags: fall winter 2010

Arvind Ltd is entering into a deal with the Italian fashion denim maker – Sixty Group – to sell its products under various brands  in India. The Sixty group had previously entered into a pact with the Reliance Brands in 2007 , but which was later called off.  Reliance, however, entered into a 49:51 joint venture with Diesel to launch the Diesel brand in India.   Interestingly, Diesel had called off their pact with Arvind to enter into a deal with Reliance Brands. ...Read More

Tags: denim brands india

Diesel has been trying to enter India for a long time and its last attempt to tie up with Arvind Brands in India for a foothold in this growing market for luxury goods fell through. However, Diesel has finally tied up with Reliance Brands Ltd – a branch of Reliance Industries Ltd(largest private sector group in India). and is launching in the 3rd week of March.The company – Diesel Fashion India Reliance – will initially open 5 stores in India with two in Mumbai and one each in Delhi, ...Read More

Tags: denim news

For the Holiday shopping ,here is a list of some of the denim sample sales that will take place in next 10 days or so. Do not forget to check out the great bargains DENIM SAMPLE SALE This Toronto Sample Sales event is all about premium denim, with 40 to 80 per cent off brands like True Religion, Hudson Jeans and J Brand. Dec. 17 to 19. Holiday Inn, 7095 Woodbine Ave., Markham, 416-399 ,New York Rag & Bone fall/winter sample sale, 100 (men’s) and 104 (women’s) ...Read More

Tags: Denim Sale