The first ever official sale from the VF owned 7 For All Mankind is coming to LA (September 25-27) and New York (1st –4th October)  . Better be prepared to grab the famed jeans for Big Discounts ((Jeans Starting $65) on the first day to Biggest Discounts (Jeans starting $ 45) on the third day and register on their website to get invited and get a hassle free entry.   Over 25,000 discounted 7 For All Mankind Men’s & Women’s Jeans, Tops, Jackets, Handbags, Dresses , ...Read More

Tags: Premium Denim Sales

In this ever expanding world of Premium Denims ,with over 200 denim brands fighting for mindspace, some brands stand apart and one of them is Hudson Jeans  . Hudson Jeans collection was founded in Los Angeles in 2002 and is best known for unparalleled fit and craftsmanship, the iconic union jack logo and signature triangle flap back pocket. Created from the best premium denim from the finest mills in Europe and Japan, all Hudson products are hand finished and tailored to be truly ...Read More

The launch of the Gap 1969 premium denim has been widely covered by the press . Gap is a large retailer listed on the NASDAQ and it has been showing flat or negative results  for quite some time now –and now the world is watching whether " Gap can do it” and whether this new jeans can bring it back on rails.. Here are some miscellaneous points about this launch – its promotion strategy, a video explaining the different styles in 1969 and a behind the scenes video on ‘Born to ...Read More

Tags: gap 1969, gap denim

The year 2008 has been bad for most of the industries and early 2009 has not been good either.Apparel industry has not been an exception and  has been hit with a 6.3% decline in the first quarter.. However, sales of denim jeans has been a bright spot in this otherwise dismal scenario. The sales of jeans has actually grown 2.3% in this period . Does it mean that denim jeans are actually cannibalizing the share of other apparel bottoms ? Possibly . Levi’s – which has seen a growth ...Read More

Tags: premium denim, Premium Denim Jeans Market, Premium Denim Sales

We had seen  lot of ultra low waisted jeans that we had seen all through last couple of seasons and there was a  feeling that low waisted jeans were slowly fading away. But all the previous lows have been proved to be quite ‘High’ compared to this new Bikini Jeans that has come from a Japanese Brazilian company – Sanna Brazil Fashion. The bikini seems to have been merged with the jeans to create a new ultra low and exposing jeans. The bikini strings hold the jeans on to its ...Read More

X large of Japan and Levi’s have colloborated to bring out a Spring/Summer 2009 collection of Jeans. It will be released on 28th Feb 2009. It is basically based on Levi’s yellow stitch 502 denim and has the crotch  a little lower. Striped print has been added on front and back pockets and contrasts with the raw dark indigo denim - a little too much . Here are some photographs of the jeans: Related Posts: Levi’s Engineer Garments Levi’s India adjusts price strategy ...Read More

Tags: levi's denim, spring/summer 2009 denim

In last couple of years Evisu seemed to have been losing some reputation among international denim buyers because of  too many flashy artifacts on the back pockets and for lacking subtelity. However, there is still lot of love among its dedicated consumers in Japan and Evisu seems determined to get much more of international attention and customers with its new heritage releases. Also it has to be remembered that Evisu is still one the best producers of Selvedge denim in the world. Evisu is ...Read More

Tags: denim collections, evisu, evisu denim jeans

[caption id="attachment_474" align="aligncenter" width="300" caption="Report on denim consumption in US 2008"][/caption] A report by CottonInc brings out the latest facts and trends in the jeans consumption in the US. It corroborates our previous report that the consumption and imports of Jeans in the US in 2008 was about 5% more than that in 2007. Here are some interesting facts from the report: a) US consumers:Own about 15 denim garments each on an average. Out of these are 7 pairs of ...Read More

Tags: denim consumption in us, denim import figures, denim imports, denim report

Levi’s is trying hard to make its presence felt in the Premium Denim segment. The latest effort in this direction came with the launch of the Levi’s Engineered Garments - a collection of high end Men’s Jeans and casual clothes. Not to be confused with the (much cheaper) Engineered Jeans® of Levi’s, this collection derives its name from a New York label - Engineered Garments - who designed the same. The 501 button fly jeans modeled after 1947 versions is priced at USD ...Read More

Tags: engineered garments levis, Jeans, levi's, premium denim

Levi’s India plans to vacate the middle price segment and concentrate on the lower and the higher ends.Its Signature brand - which is the value offering - will see a further fall in price and start at Rs 900 instead of Rs 1000(USD 22 instead of USD 24 approx.). On the other hand, the premium segment will see an increase of about 15% in average pricing and increase to about Rs 2400(about USD 58). The report by Economic Times also mentions that in the next six months, the company will ...Read More

Tags: denim, Denim Market, denim prices, Jeans, levi's, levis india