We had seen  lot of ultra low waisted jeans that we had seen all through last couple of seasons and there was a  feeling that low waisted jeans were slowly fading away. But all the previous lows have been proved to be quite ‘High’ compared to this new Bikini Jeans that has come from a Japanese Brazilian company – Sanna Brazil Fashion. The bikini seems to have been merged with the jeans to create a new ultra low and exposing jeans. The bikini strings hold the jeans on to its ...Read More

X large of Japan and Levi’s have colloborated to bring out a Spring/Summer 2009 collection of Jeans. It will be released on 28th Feb 2009. It is basically based on Levi’s yellow stitch 502 denim and has the crotch  a little lower. Striped print has been added on front and back pockets and contrasts with the raw dark indigo denim – a little too much . Here are some photographs of the jeans: Related Posts: Levi’s Engineer Garments Levi’s India adjusts price ...Read More

Tags: levi's denim, spring/summer 2009 denim

In last couple of years Evisu seemed to have been losing some reputation among international denim buyers because of  too many flashy artifacts on the back pockets and for lacking subtelity. However, there is still lot of love among its dedicated consumers in Japan and Evisu seems determined to get much more of international attention and customers with its new heritage releases. Also it has to be remembered that Evisu is still one the best producers of Selvedge denim in the world. Evisu is ...Read More

Tags: denim collections, evisu, evisu denim jeans

[caption id="attachment_474" align="aligncenter" width="300" caption="Report on denim consumption in US 2008"][/caption] A report by CottonInc brings out the latest facts and trends in the jeans consumption in the US. It corroborates our previous report that the consumption and imports of Jeans in the US in 2008 was about 5% more than that in 2007. Here are some interesting facts from the report: a) US consumers:Own about 15 denim garments each on an average. Out of these are 7 pairs of ...Read More

Tags: denim consumption in us, denim import figures, denim imports, denim report

Levi’s is trying hard to make its presence felt in the Premium Denim segment. The latest effort in this direction came with the launch of the Levi’s Engineered Garments – a collection of high end Men’s Jeans and casual clothes. Not to be confused with the (much cheaper) Engineered Jeans® of Levi’s, this collection derives its name from a New York label – Engineered Garments – who designed the same. The 501 button fly jeans modeled after 1947 ...Read More

Tags: engineered garments levis, Jeans, levi's, premium denim

Levi’s India plans to vacate the middle price segment and concentrate on the lower and the higher ends.Its Signature brand – which is the value offering – will see a further fall in price and start at Rs 900 instead of Rs 1000(USD 22 instead of USD 24 approx.). On the other hand, the premium segment will see an increase of about 15% in average pricing and increase to about Rs 2400(about USD 58). The report by Economic Times also mentions that in the next six months, the ...Read More

Tags: denim, Denim Market, denim prices, Jeans, levi's, levis india

Though most of the denim afficionados might be aware of this store, I think its worth a post on this blog because of its importance to denim lovers. Self Edge is a store in San Francisco and is not the typical retail store where one goes and buys out the apparel. As you enter, you can feel that it has that ‘air of denim’ which is full of passion and history.As New York Times mentions ,Self Edge is “something between a premium specialty shop and a museum dedicated to a ...Read More

Tags: denim, denim buying, denim labels, denim store, Jeans, self edge

The trendy posh spice Victoria Beckham, has sued the denim brand Rock & Republic for USD 100 million. Victoria was engaged by Rock and Republic in 2004 to endorse their denim brand. Subsequently, she broke with them and started her own label – DvB denim . However, the label has not been faring too well recently . On the other hand, the Rock and Republic line that she had endorsed seems to have done very well. And, Victoria feels that Rock and Republic should pay her USD 100 million ...Read More

Tags: celebrity denim, denim label, dvb denim, posh spice, premium denim, rock and republic, victoria, victoria beckham

Today I am featuring an inteview with Jason Trotzuk – the designer of a premium brand from Canada – FIDELITY JEANS..This is an upcoming denim brand and making inroads in the US market.. Me: How does Fidelity create a niche for itself when already there are a large number of Premium Denim brands around? Jason:Fidelity creates it niche by making fabulous jeans that are unlike any other brand… Once a customer tries on a pair of Fidelity’s (men’s or women’s) they’re ...Read More

Tags: designer q&a, fidelity jeans, premium denim

Organic is in.. Organic clothes is getting more and more popular as environmental conciousness is increasing and the ‘return to nature’ sentiment gets stronger.I think its a very healthy direction for the fashion to take.. Organic denim is not to be left behind – in fact with denim consuming almost 17% of world cotton, it is imperative that a part of denim production moves on the Organic route.I had mentioned in my previous post regarding organic denims.. Just giving ...Read More

Tags: Jeans, natural denim, organic denim.denim