Levi’s India plans to vacate the middle price segment and concentrate on the lower and the higher ends.Its Signature brand - which is the value offering - will see a further fall in price and start at Rs 900 instead of Rs 1000(USD 22 instead of USD 24 approx.). On the other hand, the premium segment will see an increase of about 15% in average pricing and increase to about Rs 2400(about USD 58). The report by Economic Times also mentions that in the next six months, the company will ...Read More

Tags: denim, Denim Market, denim prices, Jeans, levi's, levis india

Though most of the denim afficionados might be aware of this store, I think its worth a post on this blog because of its importance to denim lovers. Self Edge is a store in San Francisco and is not the typical retail store where one goes and buys out the apparel. As you enter, you can feel that it has that ‘air of denim’ which is full of passion and history.As New York Times mentions ,Self Edge is “something between a premium specialty shop and a museum dedicated to a ...Read More

Tags: denim, denim buying, denim labels, denim store, Jeans, self edge

The trendy posh spice Victoria Beckham, has sued the denim brand Rock & Republic for USD 100 million. Victoria was engaged by Rock and Republic in 2004 to endorse their denim brand. Subsequently, she broke with them and started her own label - DvB denim . However, the label has not been faring too well recently . On the other hand, the Rock and Republic line that she had endorsed seems to have done very well. And, Victoria feels that Rock and Republic should pay her USD 100 million for ...Read More

Tags: celebrity denim, denim label, dvb denim, posh spice, premium denim, rock and republic, victoria, victoria beckham

Today I am featuring an inteview with Jason Trotzuk - the designer of a premium brand from Canada - FIDELITY JEANS..This is an upcoming denim brand and making inroads in the US market.. Me: How does Fidelity create a niche for itself when already there are a large number of Premium Denim brands around? Jason:Fidelity creates it niche by making fabulous jeans that are unlike any other brand… Once a customer tries on a pair of Fidelity’s (men’s or women’s) they’re ...Read More

Tags: designer q&a, fidelity jeans, premium denim

Organic is in.. Organic clothes is getting more and more popular as environmental conciousness is increasing and the ‘return to nature’ sentiment gets stronger.I think its a very healthy direction for the fashion to take.. Organic denim is not to be left behind - in fact with denim consuming almost 17% of world cotton, it is imperative that a part of denim production moves on the Organic route.I had mentioned in my previous post regarding organic denims.. Just giving herebelow ...Read More

Tags: Jeans, natural denim, organic denim.denim

Would’nt it be interesting to know what kind of Jeans the owners of famous Japanese denim brands like Sugarcane,Flat head, Iron Heart etc wear ? Well just came across this video on youtube which shows the jeans worn by the owners of these brands and the length for which they wore it..Though the video does not give very good closeup of the jeans, one can just have a feel of the jeans. Another interesting thing to note is the average period in which they washed their jeans.. It differs ...Read More

Tags: flat head, iron heart, jeans wash

AG - Andriano Goldschmied has launched a new jean label called ‘AG-ed’ Denim’.. They claim to produce a TRUE VINTAGE 3- dimensional washed look on these jeans.Currently ‘AG-ed’ is offered in 3 years,6 years,16 years and 25 years ‘AG-ed’. Slowly they will be offering in 1 to 30 years ‘AG-ed’. The prices range from USD 205 and above. Here is a snap of Jessica Alba and Vanessa Minnilio wearing one of the ‘AG-ed’ jeans.. Though I ...Read More

Tags: Vintage denim

Time Magazine has brought out a photo essay on Denim- “From the sweatshops of Asia to the runways of New York, denim is bigger than ever”. Check it out for some great photographs on denim production around the world. ...Read More

Samurai is a famous Japanese brand and known for its innovative jeans. One of their great jeans which came out last year was the 21oz denim… 21 oz??????? Yes, whole of 21 oz ! The S510XX21 model of Samurai ,with 21oz denim fabric made on Japanese wooden looms, has bettered their own previous record of 19oz denim. This is a truly amazing denim and inspite of being so heavy, it is soft in feel because of very coarse yarns used and unique weaving methods applied. Samurai, rightly calls it ...Read More

Tags: denim, heavy denim, samurai

Evisu has launched a new Denim Project called Dirty Dozen + 1 (DD+1) in association with Superfuture and the Blue in Green store in NY . 13 people are wearing a pair each of special customized jeans from Evisu - hand painted by a famous Japanese artist. The jeans shall be worn for a period of 13 months and evaluated…. I like the way Evisu spends time and energy in getting out products which will have ‘TIME APPEAL’ - ie they will be become better with time and age like OLD ...Read More