Would’nt it be interesting to know what kind of Jeans the owners of famous Japanese denim brands like Sugarcane,Flat head, Iron Heart etc wear ? Well just came across this video on youtube which shows the jeans worn by the owners of these brands and the length for which they wore it..Though the video does not give very good closeup of the jeans, one can just have a feel of the jeans. Another interesting thing to note is the average period in which they washed their jeans.. It differs ...Read More

Tags: flat head, iron heart, jeans wash

AG – Andriano Goldschmied has launched a new jean label called ‘AG-ed’ Denim’.. They claim to produce a TRUE VINTAGE 3- dimensional washed look on these jeans.Currently ‘AG-ed’ is offered in 3 years,6 years,16 years and 25 years ‘AG-ed’. Slowly they will be offering in 1 to 30 years ‘AG-ed’. The prices range from USD 205 and above. Here is a snap of Jessica Alba and Vanessa Minnilio wearing one of the ‘AG-ed’ ...Read More

Tags: Vintage denim

Time Magazine has brought out a photo essay on Denim- “From the sweatshops of Asia to the runways of New York, denim is bigger than ever”. Check it out for some great photographs on denim production around the world. ...Read More

Samurai is a famous Japanese brand and known for its innovative jeans. One of their great jeans which came out last year was the 21oz denim… 21 oz??????? Yes, whole of 21 oz ! The S510XX21 model of Samurai ,with 21oz denim fabric made on Japanese wooden looms, has bettered their own previous record of 19oz denim. This is a truly amazing denim and inspite of being so heavy, it is soft in feel because of very coarse yarns used and unique weaving methods applied. Samurai, rightly calls it ...Read More

Tags: denim, heavy denim, samurai

Evisu has launched a new Denim Project called Dirty Dozen + 1 (DD+1) in association with Superfuture and the Blue in Green store in NY . 13 people are wearing a pair each of special customized jeans from Evisu – hand painted by a famous Japanese artist. The jeans shall be worn for a period of 13 months and evaluated…. I like the way Evisu spends time and energy in getting out products which will have ‘TIME APPEAL’ – ie they will be become better with time and ...Read More

There have been some forecasts that a new trend for Spring/Summer 2008 may be the GRUNGY DENIM..…. These Jeans basically have a patchy high contrast bleached look – the 80s punk look. Though this washing style has not been noticed in many brands, there are some points that merit attention: a)The current trends in denim looks the world over follow from the Premium Denim brands. These brands are basically encashing their expertise in providing a high quality fabric, washed and ...Read More

As I mentioned before, the world’s most expensive artist (so he is called) – Daniel Hirst – is designing a new collection for Levi’s Warhol Factory X. Here is a visual of the same.. Seems to have lot of Crystal Work on it inspired by the ‘Jewelled Skull’ ? ...Read More

We all know about the importance of fit in the buying decision of a premium denim. It is estimated in various polls that fit contributed almost 85% to a buying decision related to Premium Denim. I think then its in place to know which brand – out of so many out there – provides the maximum satisfaction related to fits. Though I know that this is a subjective question – since a brand providing a good fit for one may not be good for other – it would be good to know ...Read More

Tags: polls, premium denim

In continuation of the figures that I provided on the imports of Mens/Boys Denim trousers in US, I think the next step was to clarify the status of imports of Women/Girls Denim Trousers(commonly known as Jeans!) into US. The figures are again quite interesting. The total imports in this category is LESS THAN THE IMPORTS OF MENS/BOYS Jeans.. Amazing isn’t it..There is a general impression that the women and girls buy more jeans. However, when we delve deep into the figures , we find that ...Read More

What is Selvedge/Selvage Denim ? Selvage Denim is the denim made on Old Style Shuttle Looms rather than the modern shuttleless looms. Simply stated it is ‘Self – Edge’ denim which is created since the Weft goes back and forth as a single thread rather than individual threads for each weft weave..As the weft loops back from the end, it creates a ‘Selvage’. Traditionally the denim made on the Shuttle Looms was so narrow that about 3 yards were required to make a ...Read More