Evisu has launched a new Denim Project called Dirty Dozen + 1 (DD+1) in association with Superfuture and the Blue in Green store in NY . 13 people are wearing a pair each of special customized jeans from Evisu - hand painted by a famous Japanese artist. The jeans shall be worn for a period of 13 months and evaluated…. I like the way Evisu spends time and energy in getting out products which will have ‘TIME APPEAL’ - ie they will be become better with time and age like OLD ...Read More

There have been some forecasts that a new trend for Spring/Summer 2008 may be the GRUNGY DENIM..…. These Jeans basically have a patchy high contrast bleached look - the 80s punk look. Though this washing style has not been noticed in many brands, there are some points that merit attention: a)The current trends in denim looks the world over follow from the Premium Denim brands. These brands are basically encashing their expertise in providing a high quality fabric, washed and sanded ...Read More

As I mentioned before, the world’s most expensive artist (so he is called) - Daniel Hirst - is designing a new collection for Levi’s Warhol Factory X. Here is a visual of the same.. Seems to have lot of Crystal Work on it inspired by the ‘Jewelled Skull’ ? ...Read More

We all know about the importance of fit in the buying decision of a premium denim. It is estimated in various polls that fit contributed almost 85% to a buying decision related to Premium Denim. I think then its in place to know which brand - out of so many out there - provides the maximum satisfaction related to fits. Though I know that this is a subjective question - since a brand providing a good fit for one may not be good for other - it would be good to know which brand takes the most ...Read More

Tags: polls, premium denim

In continuation of the figures that I provided on the imports of Mens/Boys Denim trousers in US, I think the next step was to clarify the status of imports of Women/Girls Denim Trousers(commonly known as Jeans!) into US. The figures are again quite interesting. The total imports in this category is LESS THAN THE IMPORTS OF MENS/BOYS Jeans.. Amazing isn’t it..There is a general impression that the women and girls buy more jeans. However, when we delve deep into the figures , we find that ...Read More

What is Selvedge/Selvage Denim ? Selvage Denim is the denim made on Old Style Shuttle Looms rather than the modern shuttleless looms. Simply stated it is ‘Self - Edge’ denim which is created since the Weft goes back and forth as a single thread rather than individual threads for each weft weave..As the weft loops back from the end, it creates a ‘Selvage’. Traditionally the denim made on the Shuttle Looms was so narrow that about 3 yards were required to make a jeans. ...Read More

Damien Hirst is suppposed to the most expensive artist in the world because of the astounding prices at which his creations sell - whether it is Diamond covered skull, or Sharks in Formaldehyde(!) etc. Damien Hirst is lending his talents to Levi’s and helping them develop the collection of Spring 2008 Warhol Factory X Levi’s Label(to be launched at New York Fashion Week in September) . The Warhol Factory X Collection was first launched in 2006 and paid tribute to Andy ...Read More

Old Navy debuts its Fall 2007 line in stores featuring various striking trends. Color Denim: As I previously mentioned , Color Denim trend is likely to be picked up by various brands. Old Navy is offering its skinny denims in crimson red, yellow, gunmetal grey, cobalt blue, and pastel purple(USD 29.50) . A complete antithesis of skinny jeans is the Wide Legged denim - which is also being taken up in a small way. The jeans are priced at USD 34.50 .. Wide legged jeans trend is not expected to ...Read More

Figures Net Profit : USD 87 million against USD 54 million in the same quarter last year. Sales :USD 1.04 billion against USD954 million . Reason : Higher apparel and jeans prices (through premium jeans segment). Major restructuring including layoffs and reduction in owned production bases. Last year, Levi Strauss had shown better results due to volumes from the mass brand - Signature. However, this year they have faced challenges since the retailers like ...Read More