Did you have a look at the Diesel Flash for Fun Collection ? Well, if you play hard in the day and are a party guy at night and do not take time to change in between, this collection can be interesting for you . The collection features glow-in-the-dark jeans which look perfectly normal during the day and it is only under the UV lights that they glow. Diesel has been making a lot of shirts and T-shirts with glow-in-the-dark features. But this collection is slightly different as it reveals ...Read More

Tags: denim collections

Gap Creative Director Patrick Robinson launched their new 1969 Men’s/Women’s Jeans Collection by opening the company’s new 1969 Jean Shop on Robertson Boulevard  in West Hollywood, California. Named after the inception year of Gap (1969), these jeans have a great recession free price tag of  max $70.However, some styles can be bought for under $60 also. Perhaps to stress  the premium denim label of these jeans , the launch has been made at Robertson Boulevard -which ...Read More

Tags: gap 1969, gap denim, premium denim

Update: 10th Aug 2009 :- Do also check our new article on Gap 1969 Premium Denim Launch.   Gap has given a sneek peak of its 1969 premier denim line which it is relaunching for the Fall 2009. The most interesting part of this development is that the denims will be priced under $60 /- where most of the similar premium denim retails at above  $150 + range. Its designers (headed by Patrick Robinson) have spent over a year and half to develop this range at this price. Gap seems to have ...Read More

Tags: gap 1969, premium denim

Here is a video on behind the scenes look at the shoot of ‘Pepe Jeans’ Spring/Summer 2009 denim collection. The models are Giedre Dukauskaite and Sean Opry. Though not much can be seen about the details of denims , they seem to have used a lot of ‘White Bleached Denim’ for their collection.   ...Read More

Tags: Denim Videos

Again a first in the series of weekly reports , we are giving some of the collections noticed in last few days. Topshop SS09 Collection The Topshop SS09 collection has incorporated Acid Washes,Tight Denim Cycle Shorts ,Sleeveless denim biker and more. Check out further details here . SIWY DENIM SS 09 Collection Siwy Denim Spring Summer 09 Collection is all about natural washes and naturally aged denim and includes super slim fit,wide legs and a number of denim short styles.Though the ...Read More

Tags: denim collections ss09

We all remember the Acid Washed jeans from the 80s ( the older ones among us !) . We remember the craze that followed the jeans as well the total withdrawal of the trend. It seems that acid washed jeans in surfacing on the lower half of a number of celebrities signalling the that the trend may catch up this year. Here are some photographs of some celebrities Like Ashley Tisdale, Rihanna  wearing acid washed jeans/jackets. Also check out this short video following the trend of Acid washed ...Read More

Tags: rihanna denim

Levi’s is trying hard to make its presence felt in the Premium Denim segment. The latest effort in this direction came with the launch of the Levi’s Engineered Garments - a collection of high end Men’s Jeans and casual clothes. Not to be confused with the (much cheaper) Engineered Jeans® of Levi’s, this collection derives its name from a New York label - Engineered Garments - who designed the same. The 501 button fly jeans modeled after 1947 versions is priced at USD ...Read More

Tags: engineered garments levis, Jeans, levi's, premium denim

White denim jeans seem to have been taken up by almost all well known brands and most of them have postioned it as a premium product.The reason is that today’s fashion fore-minded consumer is practically indoors and in climate-controlled environments so much that there’s less of an urge for bulky clothing that can only be worn during wintry months. This increases the acceptance of white denim as not only a summer product . Apart from it , white denim is very versatile and can have a ...Read More

Tags: denim, Jeans, white denim, white jeans

Evisu Deluxe Spring Summer ‘09 collection follows the first voyage of a Japanese ship sailing to America (in 1860).It draws from the historical references of the time and tries to combine the best of Japanese and American tailoring..As the Evisu blog mentions, the ‘tailoring is inspired by the naval details such as shaped patch pockets,a high buttoning reefer jacket,sailor collars and wide legged cuffed trousers’ . The denim collection is also inspired by the LEE brand(H.D ...Read More

Tags: denim collections, evisu, Jeans, jeans ss09, Lee, sea washed jeans, spring summer 09 denim, ss09 denim

Today I am featuring an inteview with Jason Trotzuk - the designer of a premium brand from Canada - FIDELITY JEANS..This is an upcoming denim brand and making inroads in the US market.. Me: How does Fidelity create a niche for itself when already there are a large number of Premium Denim brands around? Jason:Fidelity creates it niche by making fabulous jeans that are unlike any other brand… Once a customer tries on a pair of Fidelity’s (men’s or women’s) they’re ...Read More

Tags: designer q&a, fidelity jeans, premium denim