Diesel has launched a new collection marked ‘The Powder of Diesel’. The collection is inspired by the world of pigments in cosmetics – the blushes, eyeshadows, powders and more  (ladies would know better..). Diesel wants to give these shades to their denim collection.  With bright colors , light fabrics , jegging and other styles  , it might just turn out to be a great selection for the summers for the girls ! Diesel  took the  color denim  trend to the ...Read More

Tags: Denim Brands

Levi’s has started offering a new collection of jeans which consumes less water . The logic behind this ? Levi’s did a ‘Cradle to grave’ study for its 501 jeans and found that about 3480 ltrs of water in its entire lifetime !! . This is a phenomenol amount of water to be spent on a single pair of jeans . The majority of this water is spent by consumers during the washing process of jeans at their homes . Though Levi’s could not control the water that consumers use at their homes, ...Read More

Tags: denim production

The Guess  men’s collection 2011 Spring / Summer  takes its fashion influences from the rural Catskills area of upstate New York. The collection is dominated by casual-wear that takes fashion cues from vintage utility garments and modern silhouettes. The spring / summer deliveries are broken down into Cape Heritage : Cape Heritage takes fashion cues from classic vintage Americana themes. The collection mixes casual wear with soft tailored contemporary pieces. Worn and ...Read More

Tags: spring summer 2011

The word ‘Heritage denim’ has been in vogue for a couple of seasons now. This report by Stylesight checks out  the different brands who are exploring their heritage seriously and reviving it the form of reproduced lines . Key denim brands have been undergoing a change over the last few seasons. First noticed at trade shows in early 2008 (as probably a knee-jerk reaction to the credit crunch and consumers refocusing on durability and quality), brands began looking into their ...Read More

Tags: fall winter 2010

Guess introduced a spring collection that incorporates vintage American influences on which the Guess brand was built. The women’s spring collection is broken down into two main stories: Traveling Faire and Wild Romance. Traveling Faire, the first of the spring deliveries, is built upon American classic vintage style combined with California chic. Some features : Gypsy inspired stripes , florals and vintage washes. Lightweight fabrics are used both for leggings and regular jeans. ...Read More

Tags: denim collections 2011

  Siwy premium denim launched their Autumn/Winter 2010/2011 range experimenting with a number of flambuoyant washes and new fabrics . Siwy denim is only about 5 years old and was launched in 2005 .The female only brand infuses the LA-dominated denim category with a heavy dose of New York attitude and has been adorned by denim heads including Kate Moss, Sienna Miller , Nicole Richie and more . Siwy’s Fall / Winter 2010 collection provides Power trend cuts. A wash spectrum that ...Read More

Tags: Brands, Denim Trends

Here is the Guess Women’s Fall/ Holiday 2010 women’s denim look book which they have shared with us. The Men’s Fall / Holiday Look book can also be found here. The fall 2010 collection fetaures Power Stretch Fabrications, Unique Washes, Fashion Silhouettes, and 80s and 90s Styling. Skinny jeans and leggings continue to be a strong trend and acid washes are used – reflecting their growing popularity. Fabric:  Light Weight Power Stretch Denim is present in Dark Indigo, Coated ...Read More

Tags: Denim Trends, fall winter 2010

Guess shared the men’s jeans fall/winter 2010 look book with us and here are the salient features of this collection. The latest focus of men’s fall / holiday denim can be seen in fabric, wash finish, silhouette, and sophisticated detailing. Fabric: The biggest story in Mens Denim is that Raw is the new Coated.  Both fabric directions play a key fashion trend thru the rest of the year in clean looks with a twist.  Wash Finish: Garment finishing gets lots of attention with ...Read More

Tags: fall winter 2010

Did you have a look at the Diesel Flash for Fun Collection ? Well, if you play hard in the day and are a party guy at night and do not take time to change in between, this collection can be interesting for you . The collection features glow-in-the-dark jeans which look perfectly normal during the day and it is only under the UV lights that they glow. Diesel has been making a lot of shirts and T-shirts with glow-in-the-dark features. But this collection is slightly different as it reveals ...Read More

Tags: denim collections

Gap Creative Director Patrick Robinson launched their new 1969 Men’s/Women’s Jeans Collection by opening the company’s new 1969 Jean Shop on Robertson Boulevard  in West Hollywood, California. Named after the inception year of Gap (1969), these jeans have a great recession free price tag of  max $70.However, some styles can be bought for under $60 also. Perhaps to stress  the premium denim label of these jeans , the launch has been made at Robertson Boulevard -which ...Read More

Tags: gap 1969, gap denim, premium denim