Do questions like these come in your mind while buying jeans Can everyone wear Skinny Jeans? How low should be low rise jeans? Should I buy high-waisted jeans as it seems to be coming in trend? Is there a style of jeans that is universally flattering? How can I pull off a dress and jeans look? Is grey denim a do or don’t? Then check out this video and see what Jess Zaino- style expert has to say about these and more of such questions. Visit this video link ...Read More

Tags: denim, denim don'ts, denim dos

Though most of the denim afficionados might be aware of this store, I think its worth a post on this blog because of its importance to denim lovers. Self Edge is a store in San Francisco and is not the typical retail store where one goes and buys out the apparel. As you enter, you can feel that it has that ‘air of denim’ which is full of passion and history.As New York Times mentions ,Self Edge is “something between a premium specialty shop and a museum dedicated to a ...Read More

Tags: denim, denim buying, denim labels, denim store, Jeans, self edge

The trendy posh spice Victoria Beckham, has sued the denim brand Rock & Republic for USD 100 million. Victoria was engaged by Rock and Republic in 2004 to endorse their denim brand. Subsequently, she broke with them and started her own label – DvB denim . However, the label has not been faring too well recently . On the other hand, the Rock and Republic line that she had endorsed seems to have done very well. And, Victoria feels that Rock and Republic should pay her USD 100 million ...Read More

Tags: celebrity denim, denim label, dvb denim, posh spice, premium denim, rock and republic, victoria, victoria beckham

Would’nt it be interesting to know what kind of Jeans the owners of famous Japanese denim brands like Sugarcane,Flat head, Iron Heart etc wear ? Well just came across this video on youtube which shows the jeans worn by the owners of these brands and the length for which they wore it..Though the video does not give very good closeup of the jeans, one can just have a feel of the jeans. Another interesting thing to note is the average period in which they washed their jeans.. It differs ...Read More

Tags: flat head, iron heart, jeans wash

Starting from today, customers in certain cities around the world can add their photographs to the Hilfiger ‘Hall of fame’. Some of the Hilfiger stores in London, Amsterdam, Cologne, Antwerp and Dublin will feature through window Touch Screens and camera which will enable the casual passers by to capture their images and submit to the Hilfiger Hall of fame. What it means is that the user submitted images will be shown on the Digital Screens inside the stores. At the end of the ...Read More

Tags: denim, marketing campaign, stores, tommy, tommy hilfiger

The appreciation of the Rupee against the USD has taken its toll on the exports of all textile and apparel products from India. There has been a general fall in exports of apparel items across the board.. Lets have a look at how the rupee appreciation has affected the exports of Mens and Boys jeans from India to USA.. I have also taken comparative figures from Bangladesh to see how it fares vis-a-vis India.. Exports of Mens/Boys jeans from India and Bangladesh to USA in 2006 and ...Read More

Tags: denim imports, men's jeans

Can you believe that Denim can be dyed 48 TIMES ?? Well, seeing is believing. Here are some snaps from Kappa Jeans which claims to dye their Denims 48 times in NATURAL INDIGO..See here and here But whatever may be the actual number of dips in Indigo, the Denim is Really Cool.. Related Posts: Natural Indigo Dye Extraction Process ...Read More

Evisu has launched a new Denim Project called Dirty Dozen + 1 (DD+1) in association with Superfuture and the Blue in Green store in NY . 13 people are wearing a pair each of special customized jeans from Evisu – hand painted by a famous Japanese artist. The jeans shall be worn for a period of 13 months and evaluated…. I like the way Evisu spends time and energy in getting out products which will have ‘TIME APPEAL’ – ie they will be become better with time and ...Read More

There have been some forecasts that a new trend for Spring/Summer 2008 may be the GRUNGY DENIM..…. These Jeans basically have a patchy high contrast bleached look – the 80s punk look. Though this washing style has not been noticed in many brands, there are some points that merit attention: a)The current trends in denim looks the world over follow from the Premium Denim brands. These brands are basically encashing their expertise in providing a high quality fabric, washed and ...Read More

As I mentioned before, the world’s most expensive artist (so he is called) – Daniel Hirst – is designing a new collection for Levi’s Warhol Factory X. Here is a visual of the same.. Seems to have lot of Crystal Work on it inspired by the ‘Jewelled Skull’ ? ...Read More