Denim for fall 2007 is going to be a story of two extreme styles – Skinny and Wide Legged . Skinny jeans has been in for quite some time with various celebrities including Kate Moss endorsing the same. Now Kate Moss , Lindsay Lohan, Naomi Campbell, Angela Basset and others have been seen in Wide Legged Jeans(see my previous post). However, wide legged jeans is going to have more appeal as it can fit a larger range of bodies and is a fresh look since it has not been around quite a ...Read More

US is the most important market for the Jeans. US imports huge quantities of denimwear from around the world. The following figures will reveal how big this market is really. I am giving herebelow the figures of only the Mens/Boys Jeans and Breeches into the US from the year 2000 to 2006. Year Qty (Million pieces) Value (USD Billion) Average ...Read More

I just do not seem to be stopping to write about Japanese denim. There actually is so much to learn from them that it feels great to write about them. ‘Kato’ is a brand from Japan which is making special Natural Jeans. Their Jeans are made from Zimbabwe Cotton and are dyed by the ‘Hank System’ in natural indigo . This is the oldest system of dyeing cotton in Indigo in which the yarn spends one day in dyeing to the core and another day is spent hanging in a steam room.. ...Read More

Damien Hirst is suppposed to the most expensive artist in the world because of the astounding prices at which his creations sell – whether it is Diamond covered skull, or Sharks in Formaldehyde(!) etc. Damien Hirst is lending his talents to Levi’s and helping them develop the collection of Spring 2008 Warhol Factory X Levi’s Label(to be launched at New York Fashion Week in September) . The Warhol Factory X Collection was first launched in 2006 and paid tribute to Andy ...Read More

Two new innovations from LYCRA are expected to give a great fillip to the usage of lycra in Denims and add value to the denim garments. Xfit Lycra: Xfit lycra is a latest patented technology which allows 360 degree movement in the fabric besides fabric stability and shape retention.All this allows a user to move in any way. How would this help the denim garment manufacturers?? The manufacturers will be able to produce garments for a wider range of buyers. Currently stretch garments are ...Read More

The premium denim brands in India are launching niche campaigns to push their them deeper into Indian psyche. WHY? : Obvious answer is more sales. But the need for various campaigns has also been accentuated by the fact that various International Brands like Ralph & Lauren, Diesel and GAS have become more aggresive in India . Another positive factor which is motivating the brands to invest more in campaigns is that the usage of high-end jeans in India is set to pick up with more and more ...Read More

Tags: News on Denim

Victoria Beckham launched her debut denim collection this week in New York to a multitude of photographers, television cameras and journalists. Beckham has boosted her profile by unveiling her dVb collection of denim jeans, skirts and shorts at Saks department store on Fifth Avenue. Wearing her own white jeans, silver heels, and a sparkly, silver vest, Victoria posed for photographers before heading upstairs to sign autographs for fans waiting in line. The dvb jeans will have large star ...Read More

We have seen various kinds of denims being worn by Men/Boys in India. These started from 14.5oz heavy denims initially to Multi-Counts and Slub denims in the 12-13oz range currently. The Denim fabrics have undergone a great metamorphosis in terms of their structures ,looks, feels and washes.. Though all these changes have been readily accepted by the Indian male, I am still waiting for the next BIG TREND in MEN’s Jeans to pick up and that is the STRETCH FOR MEN. This trend has not yet ...Read More

Tags: stretch denim