Evisu Deluxe Spring Summer ’09 collection follows the first voyage of a Japanese ship sailing to America (in 1860).It draws from the historical references of the time and tries to combine the best of Japanese and American tailoring..As the Evisu blog mentions, the ‘tailoring is inspired by the naval details such as shaped patch pockets,a high buttoning reefer jacket,sailor collars and wide legged cuffed trousers’ . The denim collection is also inspired by the LEE brand(H.D ...Read More

Tags: denim collections, evisu, Jeans, jeans ss09, Lee, sea washed jeans, spring summer 09 denim, ss09 denim

[ad#for-post-top] Levi’s India is changing the marketing strategies for its Denims and Non-Denim brands. On the one hand it is seeking to expand its presence in the Premium and Super-Premium segment by launching more products in this segment. On the other hand, it is seeking to strengthen its Value Brand – Signature. Launched last year and priced between Rs 599-Rs999(USD 15- USD 25) in small towns and upto Rs 1399(USD 35) in larger towns,Signature seeks to capture a large share of ...Read More

Tags: denim, denim price, levi'

The appreciation of the Rupee against the USD has taken its toll on the exports of all textile and apparel products from India. There has been a general fall in exports of apparel items across the board.. Lets have a look at how the rupee appreciation has affected the exports of Mens and Boys jeans from India to USA.. I have also taken comparative figures from Bangladesh to see how it fares vis-a-vis India.. Exports of Mens/Boys jeans from India and Bangladesh to USA in 2006 and ...Read More

Tags: denim imports, men's jeans

The first edition of the ‘Denim by Premier Vision‘ will be taking place at Paris St-Denim.Around 40 companies from over 11 countries all over the world shall be represented here. It will be a unique ‘Fashion -Textiles’ meet with denim producers, washing launderies,fashion accessories represented here. The setting of the event is also expected to be unique and marked by a sense of openness – discarding the traditional closed forum setting..A fun atmosphere is ...Read More

Further to my previous post on the fall in imports of Men’s and Boys Jeans in US, there is further news coming about the fall in sales of Men’s Jeans. As per NPD (in New York times), the sale of men’s Jeans has fallen by 1% for the year ending in August 2007 – and this has happened first time after years of rising sales. And who has benefited from this fall in sales ? It is the TROUSERS – which has shown an increase of 7% in sales. New York times says that Men ...Read More

The imports of Mens/Boys Jeans into US seems to have slowed down since the second quarter of this year. The total imports under this category is down by 6.8% .. This fall is significant in view of the boom that Denim was going through.. US Import figures for M/B Jeans in 2007 Year Ist Quarter 2nd Quarter 3rd quarter Total % change 2006 4.2 6.2 7.6 18.1   2007 4.1 5.7 7.0 16.8 -6.8% All figures are in Million Dozens. Source : US Customs Interesting… ...Read More

Often people wonder why of all the places Los Angeles became the Premium Denim capital of the world. How did the process of globalisation reverse in case of premium denims where the production sent overseas came back to US ? L.A had a very developed denim production and large scale productions were done for companies like Tommy Hilfiger, Guess, Pepe,Abercombie & Fitch,Calvin Klein etc.. Alongwith stitching, the facilities for washing and designing were quite developed.. However, as the ...Read More

Tags: denim

It may be interesting to see how much Japan exports to the US and the EU. I did an analysis and here are the results.The results are not very surprising because exports to both the markets show some similar trends. The year 2004 & 2005 have been the best for exports to both EU and US. Though for exports to US , 2006 has also been the best The prices have been more or less stable over a period of time . In EU also the prices /kg have been more or less stable and so is the case in US. ...Read More

Tags: denim exports, denim fabrics, denim imports, Japanese denim, US Denim Imports

Lets have a look at the import figures of Japanese denim into EU over a period of 7 years from 1999 to 2006 YEAR Import Value(Million Euros) Quantity(100 kgs) Value/Kg (Euros) 1999 9.96 9895 10.06 2000 5.19 4847 10.72 2001 2.80 2504 11.19 2002 3.56 4637 7.68 2003 5.66 6035 9.38 2004 14.37 15811 9.09 2005 14.49 14357 10.09 2006 8.98 9120 9.85      TOTAL IMPORT  : About USD 65 million over 7 years       Source : ...Read More

Tags: EU Denim Imports

Calitri Denim Industries of Italy, the manufacturer of premium Ring Spun denims , has entered into Joint Venture with GFM Textiles of Mexico . The Denim division of GFM is also commonly known as Parras. GFM is a diversified group with interests in Minerals, Energy,Electronics and Textiles. Its denim division Parras has four plants and an annual production capacity of about 100 million metres. On the other hand , CDI is a much smaller plant with a capacity of about 15 million metres ...Read More