Old Navy debuts its Fall 2007 line in stores featuring various striking trends. Color Denim: As I previously mentioned , Color Denim trend is likely to be picked up by various brands. Old Navy is offering its skinny denims in crimson red, yellow, gunmetal grey, cobalt blue, and pastel purple(USD 29.50) . A complete antithesis of skinny jeans is the Wide Legged denim - which is also being taken up in a small way. The jeans are priced at USD 34.50 .. Wide legged jeans trend is not expected to ...Read More

Two new innovations from LYCRA are expected to give a great fillip to the usage of lycra in Denims and add value to the denim garments. Xfit Lycra: Xfit lycra is a latest patented technology which allows 360 degree movement in the fabric besides fabric stability and shape retention.All this allows a user to move in any way. How would this help the denim garment manufacturers?? The manufacturers will be able to produce garments for a wider range of buyers. Currently stretch garments are ...Read More

Victoria Beckham launched her debut denim collection this week in New York to a multitude of photographers, television cameras and journalists. Beckham has boosted her profile by unveiling her dVb collection of denim jeans, skirts and shorts at Saks department store on Fifth Avenue. Wearing her own white jeans, silver heels, and a sparkly, silver vest, Victoria posed for photographers before heading upstairs to sign autographs for fans waiting in line. The dvb jeans will have large star ...Read More

The Japanese denim industry is revered the world over for its innovativeness and its capability to set trends in the Denim Industry. It would be nice to have a look at some facts and figures relating to the Japanese Denim Industry. Denim Exports : 2006 about 56 million sq mtrs. 2007(till march) about 15 million sq mtrs. Jeans :80 million pairs (approx) produced in Japan p.a ...Read More

It may seem improbable that the most authentic vintage versions of the most famous American Apparel brand - Levi’s - have to be bought in a some ‘Hinoya Plus Mart’ in Japan… But it is true as New Times Reports . The vintage Levi’s with the most authentic accessories including Scovill Zippers , can be found in this obscure mart in Tokyo. So much so that Levi’s has been forced to sue them . And of course that has not been without a sense of guilt since ...Read More

The Tavex Group of Spain(Madrid) – the famous denim company of Europe - which already owns manufacturing facilities in the city of Puebla in México, is working to expand its capacity through the acquisition of the denim manufacturing facilities of the company ACOTEX in Puebla and Tlaxcala . This will take the capacity of Tavex in Mexico to about 30 million metres pa. "Our objective with this investment is to increase Denim production in the differentiated products segment ...Read More

Tags: Denim Mills

Costing above USD 100/- the high-end Jeans in US, from names like 7 for all Mankind, True Religion, Rock&Republic etc , had been experiencing a high growth rate of sales in US - about 48%. However, this year, their growth rate has been reduced to about 24% - which is quite a drop .. The high-priced jeans still have about 5% of the Denim Market, but this share may not increase as dramatically as it was before. The Reason ? It seems that denim’s place in teens’ hearts and ...Read More

Three pairs of Jeans will be sold in UK this year every second ! . Why? Because the demand is increasing in the UK and the total pair of Jeans sold in UK will be around 86 million pairs in 2007 and the total amount spend by Britons on Jeans will be about GBP1.5billion.. What does it mean? It means that: the per capita sales of Jeans in UK will be around 1.4 . the average price of Jeans sold in UK will be around GBP 17/- there will be an increase of about 40% in volume since 2002.. Who is ...Read More

The existing price of jeans in George department of ASDA - at GBP 3/ - were already quite low and now they have reduced them further to GBP 5 for two pairs ie GBP 2.5/pair.. Its incredible how ASDA can sell jeans at these prices..It has previously faced criticism from the anti-poverty group over the working conditions of workers in Bangladesh. However, it has been able to fend them off.. If we look at the selling price of these jeans, it is very difficult to see how the costings can work out ...Read More

Evisu - the premium Japanese denim brand , is to open its first store in North America later this summer. Evisu is quite popular and has sort of cult status in US and it was logical that they encash this status. The store will be given a Japanese touch with films from Japan being filmed and the option to buyers to personalise their jeans by hand painting. ‘Before anyone did anything, Evisu did everything’ - Nice catchline… ...Read More