Three pairs of Jeans will be sold in UK this year every second ! . Why? Because the demand is increasing in the UK and the total pair of Jeans sold in UK will be around 86 million pairs in 2007 and the total amount spend by Britons on Jeans will be about GBP1.5billion.. What does it mean? It means that: the per capita sales of Jeans in UK will be around 1.4 . the average price of Jeans sold in UK will be around GBP 17/- there will be an increase of about 40% in volume since 2002.. Who is ...Read More

The existing price of jeans in George department of ASDA – at GBP 3/ – were already quite low and now they have reduced them further to GBP 5 for two pairs ie GBP 2.5/pair.. Its incredible how ASDA can sell jeans at these prices..It has previously faced criticism from the anti-poverty group over the working conditions of workers in Bangladesh. However, it has been able to fend them off.. If we look at the selling price of these jeans, it is very difficult to see how the costings ...Read More

Evisu - the premium Japanese denim brand , is to open its first store in North America later this summer. Evisu is quite popular and has sort of cult status in US and it was logical that they encash this status. The store will be given a Japanese touch with films from Japan being filmed and the option to buyers to personalise their jeans by hand painting. ‘Before anyone did anything, Evisu did everything’ – Nice catchline… ...Read More

I really wonder what is so special in the J Brand Jeans…Can know only when I lay my hands on a pair someday….. So many celebrities have been wearing these jeans that it has acquired a cult status Angelina Jolie is the latest one among the many who like these jeans… Source:Denimology ...Read More

As I mentioned before, colored jeans is catching up as a trend in the Jeans’ Fashion this year. Quite a number of International celebrities,including Ashley Simpson and Rachel Bilson, are seen endorsing this trend by wearing these jeans.. (see below) But will this trend be picked up by the masses ? There are very good possiblities as the fatigue factor for the BLUE DENIM may cause a temporary shift to other colors.. Lets wait and see.. Source:Denimology Update:8th August 2008 I ...Read More

Adidas has launched trainers ,hats and sportswear made from ‘Japanese Denim’ and the collection is called ‘Materials of the World’ . For Japan, they have used denim from Japan and will use materials from each country specifically for the collection of that country.. The famous ‘Selvedge Denim’ of Japan has been used for this collection (in Japan). Idea behind: To tap the emotional connect with the well known materials(textile) of a country ...Read More

Cone Denim (in Jiaxing,China),Central Textiles(Hong kong) and Lanyan Group(China) have installed the Electronic Fibre Selection System from Cotton Incorporated. This computer software technology driven system aims to optimize the quality and consistency of the cotton fibre – meant to help in producing high quality yarns . Also, this helps the American Cotton Exporters as more American Cotton is expected to be used by mills using the EFS system. Well its a good move by the Cotton Inc. to ...Read More

Tags: denim developments, Denim Mills, denim technology

I had been wondering for quite a long time when someone would give a digital touch to a pair of Jeans. Well, it seems that Denim Code of France has done the same . It has embedded a barcode in the Jeans which can be photographed with a mobile.. And then? A little difficult to understand, but then one can gain access to video clips, music and films over your phone. I like the idea of giving a Digital Touch to a Jeans and I feel its a good strategy to offer free downloads to the buyers of Jeans ...Read More

Tags: denim news, denim styles, Denim Trends

When Primark – the value retailer in UK – opened its new Central London store on Friday and offered Jeans at GBP 8 and Bikinis at GBP 2, there was a stampede in the store resulting in long queues outside the store……. Is GBP 8 a very attractive price? Yes, it is – especially when you get a jeans which is little better than a basic jeans. Primark is among the other value retailers like New Look, Tesco,Matalan, Asda etc who have enjoyed good growth in past couple ...Read More

Tags: discount denim, discount jeans, primark denim

JC Penney has tied up with ultra trendy designers – Chip & Pepper to bring out a new line of back to school denim range. This new range is expected to be retailed with a maximum price tag of USD 34.99/- against the existing prices of Chip & Pepper , which are in the range of USD 200 and above. This move of JC Penney is expected to reduce the difference between ‘Mass’ and ‘Class’ in Denimwear.Also, it signals that the designer brands are looking to enter ...Read More