I really wonder what is so special in the J Brand Jeans…Can know only when I lay my hands on a pair someday….. So many celebrities have been wearing these jeans that it has acquired a cult status Angelina Jolie is the latest one among the many who like these jeans… Source:Denimology ...Read More

As I mentioned before, colored jeans is catching up as a trend in the Jeans’ Fashion this year. Quite a number of International celebrities,including Ashley Simpson and Rachel Bilson, are seen endorsing this trend by wearing these jeans.. (see below) But will this trend be picked up by the masses ? There are very good possiblities as the fatigue factor for the BLUE DENIM may cause a temporary shift to other colors.. Lets wait and see.. Source:Denimology Update:8th August 2008 I ...Read More

Adidas has launched trainers ,hats and sportswear made from ‘Japanese Denim’ and the collection is called ‘Materials of the World’ . For Japan, they have used denim from Japan and will use materials from each country specifically for the collection of that country.. The famous ‘Selvedge Denim’ of Japan has been used for this collection (in Japan). Idea behind: To tap the emotional connect with the well known materials(textile) of a country ...Read More

Cone Denim (in Jiaxing,China),Central Textiles(Hong kong) and Lanyan Group(China) have installed the Electronic Fibre Selection System from Cotton Incorporated. This computer software technology driven system aims to optimize the quality and consistency of the cotton fibre - meant to help in producing high quality yarns . Also, this helps the American Cotton Exporters as more American Cotton is expected to be used by mills using the EFS system. Well its a good move by the Cotton Inc. to ...Read More

Tags: denim developments, Denim Mills, denim technology

I had been wondering for quite a long time when someone would give a digital touch to a pair of Jeans. Well, it seems that Denim Code of France has done the same . It has embedded a barcode in the Jeans which can be photographed with a mobile.. And then? A little difficult to understand, but then one can gain access to video clips, music and films over your phone. I like the idea of giving a Digital Touch to a Jeans and I feel its a good strategy to offer free downloads to the buyers of Jeans ...Read More

Tags: denim news, denim styles, Denim Trends

When Primark - the value retailer in UK - opened its new Central London store on Friday and offered Jeans at GBP 8 and Bikinis at GBP 2, there was a stampede in the store resulting in long queues outside the store……. Is GBP 8 a very attractive price? Yes, it is - especially when you get a jeans which is little better than a basic jeans. Primark is among the other value retailers like New Look, Tesco,Matalan, Asda etc who have enjoyed good growth in past couple of years . On the ...Read More

Tags: discount denim, discount jeans, primark denim

JC Penney has tied up with ultra trendy designers - Chip & Pepper to bring out a new line of back to school denim range. This new range is expected to be retailed with a maximum price tag of USD 34.99/- against the existing prices of Chip & Pepper , which are in the range of USD 200 and above. This move of JC Penney is expected to reduce the difference between ‘Mass’ and ‘Class’ in Denimwear.Also, it signals that the designer brands are looking to enter lower ...Read More