The wave of upscale jeans started in 2003 when a large number of national and international players descended upon Los Angeles and it became the centre of the denim growth story and  home to master denim technicians . Here is a series of some very interesting videos on the denim business – “Dirty Denim”- in L.A. The documentary created by Douglas Keeve is web exclusive and runs in 4 parts .Why the documentary has been named Dirty denim ? – Probably because of the stealing and ...Read More

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Here is a video – a little too hot- for the  Acne Jeans A/W 2010 denim collection . Here is another video – “Behind the scenes at the AW 2010 Presentation” Behind the scenes at the AW/10 Presentation from Acne Studios on Vimeo.   Acne Jeans is a Swedish denim jeans  manufacturer and part of the Stockholm-based design firm "Ambition to Create Novel Expressions" (ACNE). Acne is a Swedish group of companies founded in 1996 in Stockholm. The denim offshoot ...Read More

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Update: As pointed out by Adriana of Deniminstitute  in comments , the oldest pair of jeans is actually from the 1880s and Levi’s bought it at USD 46,532/- . Thanks Adriana Just came across this interesting video on youtube regarding the oldest jeans available – a jeans belonging to the year 1890. Levi’s wanted to reclaim their jeans and bought it in 1997 at USD 25000/- . I am sure it would worth much more now.. So, the lesson is – don’t throw away your old jeans ! PS: ...Read More

Tags: Levi's Jeans

Check out this video by Put This On - showing an interview with the Rising Sun Jeans – producer of vintage denim -  and get answers to  some common denim related consumer questions.. Note:You can see it online only.. ...Read More

Tags: Denim Videos

Energie is a young trendy denim brand from Italy which places considerable value on non-conformity and freedom.Using finest fabrics and with focus on stylish washes, Energie has a collection of some finely created jeans. The Spring/Summer 2009 collection is also non-conformist with a lot of ‘Acid Washed- Grunge denim’ seen.  Focus is still on dark denims washed heavily ,bleached and given acid wash looks. There  seems to be an abscence of ripped, torn denim which is the flavour ...Read More

Tags: denim collections ss09

For those who have not seen the full manufacturing process of a jeans right from the Cotton Cleaning to Final Packing of jeans, this small video would be a interesting piece to watch. Prepared by Nudie JeansTV - the official YouTube channel for Nudie Jeans Co., it covers all the aspects of manufacturing of jeans by Nudie Jeans. Though the process would be more or less same for all denim manufactured, the finishing and washing processes can sometimes differ from company to company. The first 1 ...Read More

Tags: nudie jeans

Following in the series of interesting denim videos for our readers, here are a couple of other videos which you should interesting. The first one will be useful for those who want to know what to wear with Boyfriend Jeans – this is one of commonly asked questions and many girls are looking for an answer on this. This video from Nordstrom gives you some ideas on the same. The second will help those who want to turn their baggy jeans into skinny .   What to wear with Boyfriend ...Read More

Tags: skinny jeans

As I mentioned previously, we shall be posting every week interesting videos on  the net Denim . Here are a couple of videos to start with. Do leave your comments whether this weekly post on Denim Videos will be of interest or not. The first one is a fashion video by H&M and two of their designers show what they feel shall be in trend in denim this summer . H&M Fashion Video The second video would be interesting for those who want to create their own vintage jeans. It shows ...Read More

Tags: Denim Videos

Want your jeans to reflect your unique personality ? For those denim maniacs who want their jeans to look their second persona, check out these tips from Fashion Idie Avoid washing your jeans - jeans should not be washed too much- it washes away the unique patterns that are being developed on the jeans. Don’t be scared to get dirty Sleep in your jeans! - Though not very comfortable , it will  result in forming stronger creases on the jeans. Sweat is  good- let the sweat loosen the fabric ...Read More

Tags: denim tips, distressed your jeans, fashion tips, Jeans

Gordon Heffner is the owner of the Denim shop Blue in Green in New York. This shop is one of the best shops in the world for buying Japanese denims. In an interview to Tokyo Eye, Gordon tells about some specialities of the jeans from Japan and takes us through a tour of Tokyo denim market. Some highlights of the video: Have a look at Green tea dyed, Persimmon dyed or even MUD dyed jeans . Sugarcane denim made from 50% sugarcane extract is also interesting. Distressing of jeans: Can you age ...Read More

Tags: Japanese denim, jeans distressing, Vintage denim, vintage jeans