This is a guest article by  Dr. Wolfgang Schrott, University of Applied Sciences Hof  on sustainable denim . Denim, especially Blue Jeans, is meanwhile the biggest article segment in the textile industry. Besides many colors and shade variations, effects and cuts, which ongoing changes with the fashion, many brands have combined from the beginning of the denim fashion in the 60s a promotional message with their advertisement campaigns. From the “Young Rebels” (60s), ...Read More

Tags: sustainable denim

Topshop recently announced a collection of Denim and other apparel products made from Fair Trade Cotton.  In these times of explosive cotton price increases, companies and buyers may have forgotten about the ‘Fair Trade Cotton’ , but there are retailers who are taking it up on a long term basis as a means to give benefit to producers.  Before we go into details, it would be interesting to understand what is Fair trade cotton and actually- What is Fair Trade .. Let’s take some ...Read More

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CNN reports that the  Pearl river on the banks of Chinese town of Xintang  in Guangzhou– also known as the Blue Jean capital of the world – looks like this when seen from a satellite.. The river  has actually turned blue black with a large portion of denim production wastes being discarded into the river. The town is an amalgamation of thousands of textile, denim and dyeing facilities. The denim is also being made here by traditional dyeing methods where cotton yarns ...Read More

Tags: china denim