Benedikt Luedke is a fashion designer from Netherlands .As  a part of his dissertation  he is taking a survey – “Good Denim”  – and it will be  a part of his   MA Fashion and the Environment at London College of Fashion . We are supporting him to gather data on jeans usage so that we can look at some interesting results which will be published on our site. The survey takes about 1 – 3 minutes to complete. You can see all questions on one ...Read More

We all know about the importance of fit in the buying decision of a premium denim. It is estimated in various polls that fit contributed almost 85% to a buying decision related to Premium Denim. I think then its in place to know which brand – out of so many out there – provides the maximum satisfaction related to fits. Though I know that this is a subjective question – since a brand providing a good fit for one may not be good for other – it would be good to know ...Read More

Tags: polls, premium denim

There are  a large number of denim mills in India – more than 22. Some of them are quite old – like Arvind – while many of them have started operations in the couple of years. The success of a denim company greatly depends on the kind of product development that it does. Each mill has its own special products and cater to different segments of the market. There are varying views regarding the quality of developments of different companies. I think, it would be good if we ...Read More

Tags: denim developments, denim fabrics, product development

There are hundreds of Denim Mills around the world. However, some of them are known by their names to all those who know denim while others are not so well known. It would be great to know which denim company would the readers consider as the BEST DENIM COMPANY IN THE WORLD.. Which is the BEST DENIM COMPANY IN THE WORLD? You can vote here and see the results also. Which is the Best Denim Fabric Company in the World?(answers) ...Read More

Tags: denim developments, denim fabrics, denim mill