Pakistan had always had a strong textile industry due to historical reasons and an  abundance of cotton fibre grown in the country . However, the denim component has been developing the fastest in the last decade – with Pakistan touching almost 350 million mtrs of denim fabric production p.a. There are many players in the denim industry of Pakistan  , but some of them like Artistic Fabric Mills/ Artistic Garment Industries  stand out due to their innovative ...Read More

Tags: Denim Market, pakistan denim exports

Levi’s seems to be betting on greater growth from emerging markets like India, China , Korea and Singapore . It launched last week a new brand called ‘Denizen’ .Denizen is the first brand out of Levi’s stable to be launched out of US . The brand is said to be built around the needs of the new emerging middle class and is all about giving them jeans at affordable price points and up-to-date fits and finishes .  In an interview with CNBC TV 18 , Levi’s CEO John Anderson ...Read More

Tags: denim launches india, levi's denim

Hudson Jeans collection is  known for a great  fit and craftsmanship, the iconic union jack logo and signature triangle flap back pocket. Created from  premium denim from some of the finest mills in Europe and Japan, all Hudson products are hand finished  . The jeans are popular among various celebrities . Check out some of them enjoying the Hudson Jeans recently . Kristen Stewart wore HUDSON’s Five Pocket Skinny Jeans in Black in Australia recently. Stewart, better ...Read More

Tags: celebrity denim

Japanese denim is famous for its attention to detail – like many other things in the Japanese culture. That is the reason the Japanese denim brands stand out and outshine most other denim brands and have cult following  around the world. One such brand is R by 45rpm .  I visited their store in SOHO , New York , last month and chatted around with Ehren at the store and I found that he is deeply knowledgeable on denim matters . It was fun and very  interesting to discuss with ...Read More

Tags: Denim Videos, Interviews

Invista sponsored the recently held Kingins show and  will be sponsoring the upcoming next few shows in LA  , Hong Kong and Shanghai . They also displayed some of their cool denim products at the NY show . Lycra name being synonymous with stretch , most of the products were stretch related though some of them were also non- stretch and were broadly divided into four fabric themes . I spoke to Kristin Altimari and she explained all the denim themes that Invista is focusing on ...Read More

Tags: denim production

There are various material and process inputs that go into the making of a denim jeans – fabric , cutting and sewing , washing , adding embellishments etc . Each of these adds up a good amount of money to bring out the production cost of the jeans. Then there is packing , transportation , duties , retailing cost and so on…………. How do 5 –15 cents look like in this whole costing process ? Not much I guess . But spend correctly , they can cause a difference in the look of the jeans ...Read More

Tags: denim styles

  With a history of more than 150 years , Tavex is a name to reckon in the global textile industry. Starting in 1846 as “‘Fábrica de Hilados, Tejidos y Estampados de Bergara” , the mill produced Indian and other cotton fabric using the indigo dye right from the beginning. It took the strategic decision to invest in denim manufacturing in 1970 and brought the first Rope Dyeing machine to Spain. Thereafter , it has been a story of continuous growth and expansion crossing various ...Read More

Tags: Denim Trends, Interviews

  Kingpins – the denim show with a difference – was once again held at New York on July 13th and 14th. The fair had  25 exhibitors from the denim supply chain around the world  to make it a complete denim show.  Visitors (invited )  included over 150 denim brands, retailers and stores (list of companies under the post) making the show very busy. The after party on the first day was very happening with the elite of the denim world attending it . On a visit to the ...Read More

Tags: Denim Shows, Kingpins

 For the denim fanatics , Japanese denim is the holy grail. And for such people, there is one store in New York which is a must visit  - Blue in Green Soho . This is one of the most famous denim shops in the US because it stores and sells a number of very well known Japanese denim brands exclusively . During my recent visit to New York , I felt it imperative to visit this famous store . In the well known fashion locality – Soho – the shop is rather non-descript from outside and ...Read More

Tags: denim shop

American and Efird  brings out an interesting comparison between Corespun and Spun Threads to help understand the difference between the two better and the reason why corespun gives better results in denim sewing . What are Corespun Threads ? Corespun threads, sometimes referred “pcore” or “polycore” or “cottoncore”, are made by wrapping a staple polyester or cotton wrapper around a continuous filament bundle of polyester fibers during spinning, and then plying these ...Read More

Tags: denim sewing