Victoria Beckham launches her own dvb line of denims

June 15th, 2007 by Sandeep Agarwal | Filed under Denim Collections - Int'l, Denim News- International, Jeans.

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Victoria Beckham launched her debut denim collection this week in New York to a multitude of photographers, television cameras and journalists.

Beckham has boosted her profile by unveiling her dVb collection of denim jeans, skirts and shorts at Saks department store on Fifth Avenue.

Wearing her own white jeans, silver heels, and a sparkly, silver vest, Victoria posed for photographers before heading upstairs to sign autographs for fans waiting in line.

The dvb jeans will have large star stitched on the back pockets and will cost around USD 250/- (dark denims). The dVb range also includes retro style sunglasses.

I think its a lot easy for these celebs to launch their own labels which ride comfortably on the strength of their popularity. However, the real test comes within a year of the launch when the publicity dies down a little and the Jeans has to perform.. Lets wait and watch how dvb performs.

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4 Responses to “Victoria Beckham launches her own dvb line of denims”

  1. Dina Karam | 14/07/07

    Do you have any information about where the showroom for DVB Style is located? Could you please supply me with contact information for their main office/showroom?

  2. Jumera | 5/09/07

    I think her denim brand looks Very VERY cheap and nasty - certainly looks out of place possitioned next to real premium denim brands

  3. N.J.BOND | 17/08/08

    Dear Madam,

    We are specialising in organic cotton ;vegitable natural Indigo dyed jeans pants;prewashed denim materials on herbal medicinal power to it .

    We are on the look out for some celebrities to promote our products .

    If you are intrested please send your reply.

    Sincerely,
    n.j.bond

  4. » La tendencia blanca en la moda | Web de la Moda | 5/08/08

    [...] Imágenes: Fashion.about.com, Paigepremiumdenim.com, Bbc.co.uk, Denimiscool.com [...]

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