Social media has become a very important component of marketing efforts of  top companies  worldwide.  With hundreds of millions of people around the world connected through various social media sites like Facebook (400million+ subscribers) , Linkedin (65+ million subscribers) , Youtube, Twitter and a host of other sites,  it is only natural that companies would like to convert the visitors on these sites to their customers. Many brands have already taken the social media ...Read More

Tags: levi's denim

What is the actual quantity of denim fabrics consumed in USA? We have seen previously the reports on Per capita consumption of jeans in  USA,  imports of denim jeans into US and imports of women’s denim jeans.   But what exactly is the denim fabric used for production of various denim items in US ?. We can arrive at this figure only if we know the actual production of denim fabrics , imports and exports of denim fabrics. It would give us the net amount of denim fabric ...Read More

Tags: denim consumption in us

Denim by Premiere Vision is again coming back for its 6th edition . To be held on 2nd-3rd June , it will be held in the Halle Freyssinet in the interiors of Paris – in an industrial building . This is not the only difference this time. Denim By Premiere Vision has opened itself  to a number of participants from around the world. This includes a number of known denim manufacturers , labeling companies and a natural dye company from countries like India, Pakistan, South Korea , Thailand ...Read More

Here is the Guess Women’s Fall/ Holiday 2010 women’s denim look book which they have shared with us. The Men’s Fall / Holiday Look book can also be found here. The fall 2010 collection fetaures Power Stretch Fabrications, Unique Washes, Fashion Silhouettes, and 80s and 90s Styling. Skinny jeans and leggings continue to be a strong trend and acid washes are used – reflecting their growing popularity. Fabric:  Light Weight Power Stretch Denim is present in Dark Indigo, Coated ...Read More

Tags: Denim Trends, fall winter 2010

Here is a summary of the production of denim jeans in the EU for the period 2003-2007. This report has been compiled by the CBI . It is interesting to see that till 2007 , the production of jeans in Italy is still the largest in the EU and followed closely by Romania and Spain. Italy is increasingly becoming an expensive place to produce the jeans – however, the production of jeans is still quite high. This production has actually seen a significant fall in the last 2 years as per industry ...Read More

Tags: eu denim, jeans consumption

Guess shared the men’s jeans fall/winter 2010 look book with us and here are the salient features of this collection. The latest focus of men’s fall / holiday denim can be seen in fabric, wash finish, silhouette, and sophisticated detailing. Fabric: The biggest story in Mens Denim is that Raw is the new Coated.  Both fabric directions play a key fashion trend thru the rest of the year in clean looks with a twist.  Wash Finish: Garment finishing gets lots of attention with ...Read More

Tags: fall winter 2010

Martelli is one of the most reputed name in washing laundries around the world . For over 50 years Martelli Lavorazioni Tessili, provides new ways to add personality to the fabric and garments, bringing to the world of fashion its vibrant colours and effects, mixing creativity with the style sense of great fashion leaders. I spoke to Mauro Maria Angelini – MD Martelli Europe – to learn more about the company and the latest trends in denim washing. Please tell me something about ...Read More

Tags: Denim Washing, italian denim washing, Vintage denim

CNN reports that the  Pearl river on the banks of Chinese town of Xintang  in Guangzhou– also known as the Blue Jean capital of the world - looks like this when seen from a satellite.. The river  has actually turned blue black with a large portion of denim production wastes being discarded into the river. The town is an amalgamation of thousands of textile, denim and dyeing facilities. The denim is also being made here by traditional dyeing methods where cotton yarns are ...Read More

Tags: china denim

Arvind Ltd is entering into a deal with the Italian fashion denim maker – Sixty Group – to sell its products under various brands  in India. The Sixty group had previously entered into a pact with the Reliance Brands in 2007 , but which was later called off.  Reliance, however, entered into a 49:51 joint venture with Diesel to launch the Diesel brand in India.   Interestingly, Diesel had called off their pact with Arvind to enter into a deal with Reliance Brands. ...Read More

Tags: denim brands india

Stylesight reviewed the Kingpins Hongkong fair held in March and were kind enough to share the review with us.  The same has been reproduced below :   About the Show : Kingpins’ second Hong Kong edition was not to be missed and applauded by both exhibitors and attending buyers. Avoiding trade show formalities that are sometimes overly “poetic”, this invitation-only trade event links cutting-edge denim material producers with the best global jeans brands. ...Read More

Tags: denim fairs, Kingpins