What Are Consumers Looking For When Buying Denim?
August 6th, 2012 by Sandeep Agarwal | No Comments | Filed in Denim ReportsWhat are the factors that influence the purchase decision of a consumer when he/she is buying denim jeans? Is it the quality or the fit or the color, wash, fabric, price, feel etc which influence the decision of a man or woman when he is in a store selecting jeans.. While we know that all of these factors in some measure affect the purchase decision , but which factors are more important compared to other factors? Cotton Inc USA did an annual survey of US consumers ...Read More
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