Levi’s seems to be betting on greater growth from emerging markets like India, China , Korea and Singapore . It launched last week a new brand called ‘Denizen’ .Denizen is the first brand out of Levi’s stable to be launched out of US . The brand is said to be built around the needs of the new emerging middle class and is all about giving them jeans at affordable price points and up-to-date fits and finishes .  In an interview with CNBC TV 18 , Levi’s CEO John Anderson ...Read More

Tags: denim launches india, levi's denim

The Raymond group of India has entered into a JV with the Grotto S.p.A Group of Italy, to launch their GAS brand of Jeans in India. GAS is already a well established brand of Jeans with prescence in over 50 countries . It makes sense for the GAS to enter into JV with Raymonds since Raymonds is well established Denim Fabric and Jeans manufacturer and has a very good retail presence in the country. Only other Denim Group having good retail experience and presence is Arvind Mills – which ...Read More

Tags: denim launches india, gas denim, raymond denim