We have been hearing of a revival in the blue denim jackets and that the demand seems to be picking up in the same with some forecasters also suggesting a starting of a trend on Double Denim. But is it really so ? The figures don’t tell the same story. Lets take a look at the total imports of denim jackets in US in 2007,2008 and 2009   US Imports of blue denim jackets in 2007-2009 2007 2008 2009(Jan – Nov ) 2.9 million pcs 1.79 million pcs 1.30 million pcs Source ...Read More

Tags: Denim Market

Despite the economic recession ,denim was one of the few apparel items to have maintained positive growth during the last one year. However, some segments of Denim like Super Premium Denim had been had been hit by the recession ,causing sales to slump. However, now it seems that Denim Industry is in for a boom period.  What is the reason for this optimism. Well, it has got to do something with the  increased sales figures of denim jeans in USA and orders with the denim mills ...Read More

Tags: Denim Market

Levi’s India plans to vacate the middle price segment and concentrate on the lower and the higher ends.Its Signature brand - which is the value offering - will see a further fall in price and start at Rs 900 instead of Rs 1000(USD 22 instead of USD 24 approx.). On the other hand, the premium segment will see an increase of about 15% in average pricing and increase to about Rs 2400(about USD 58). The report by Economic Times also mentions that in the next six months, the company will ...Read More

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