The project “Planet Denim”  with the prestigious MA Menswear course at the Royal College of Art in London, challenged the students to focus on the design and finish of the iconic “5 pocket” denim jean and to develop new techniques for pattern making, construction and especially finish, which take into account the long-term impact the design would have on the environment. Thus the idea was to create “Denim jeans for a sustainable planet”. The project was hosted and instructed by ...Read More

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Denim has become a universal phenomenon and has enabled it to become much more than a fabric – a Concept, a statement , a way of life and much more. Its no more an American product and has entered deep into the psyche of people worldwide as one of the best textile products ever made. Its Globalization combined with the Individualsation through distressing and other effects has anthropologists around the world interested in studying denim as a subject. The Global Denim Project is an ...Read More

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