J Diamandis worked for Evisu – the famed Japanese brand - for some years as its international  creative director. Besides denim designing, he is also involved in denim education at various internationally reputed design schools including Parsons in New York and RCA in London where he recently ran a project on reducing environmental impact during denim production. Here is a Q&A session I had with him on his work with Evisu and after. a Q. When and how Evisu brand ...Read More

Tags: Denim Brands, Denim Q & A

These are the toughest, strongest, most stubborn jeans in the world, no argument… This statement greets you when you visit the website of Iron Heart Jeans . It can leave one wondering whether it could be true . However, made with an average of 21 oz denim , the jeans are really tough and built to last a lifetime. Started over 9 years ago by Japanese bikers in search of the perfect jeans for daily riding, Iron Heart’s denim jeans and jackets are nothing short of impressive as they ...Read More

Tags: Denim Q & A