Having recently acquired a denim manufacturing facility in Argentina, and with denim  production of about 140 million mtrs pa, the Brazilian company Vicunha is now the second largest denim fabric company in the world. With such a huge production to sell , the company is still very nimble and responsive to market needs for quick productions . The company explains how it has to cater to produce fabrics to cater to three different seasons at the same time: “Imagine being a denim or ...Read More

Tags: Denim Shows

Arvind launches its Spring and Summer – 2013 for European Brands at Denim by Premiere Vision, Paris. The collection brings the best in Denim for Spring and Summer – 2013. Some key products to be showcased  by Arvind are : Light weight Shirtings in Linen Blends and Light weight cross denims for loose bottoms. Click to enlarge picture A set of Soft stretch and power stretch in cold grey and black. Cement color, grey coat and hints of black are the key ashen look of the ...Read More

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The seventh edition of the Denim by Premiere Vision will be held in Paris at Halle Freyssinet  on Dec 1st and 2nd , 2010. with about 69 exhibitors exhibiting their denim related products. It is about the similar size as the June edition but larger than the December edition . Apart from the products from the exhibitors, there will be some interesting areas to visit in the show . Blue Garden: A garden… out of the blue at Bossa stand.  An interaction of sunlight (lasers), ...Read More

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This is a guest post by Rik Vanniewenbourgh The Bread and Butter this season was an extravagant party with lot of enthusiasm and energy showing up in the show . The video below catches some of this energy from the party. B&B Opening Party from BREAD & butter on Vimeo. First impressions from the Bread and Butter B&B PREMIER LEAGUE first impressions from BREAD & butter on Vimeo. Some of the key denim trends at the show were : Vintage Denim A lot of attention towards ...Read More

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At the Las Vegas Project Show last week, premium denim turned out to be hot favourite.. And the lines of crowds that could be seen  were not in the buffet line  but were of apparel buyers trying to place orders for jeans.   "Walking the show, denim as a category was the busiest category. And True Religion was by far the busiest," said Needham & Co. analyst Christine Chan.   At rival denim brand, Citizens of Humanity, orders logged on the first day of the ...Read More

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