Denim has become a universal phenomenon and has enabled it to become much more than a fabric – a Concept, a statement , a way of life and much more. Its no more an American product and has entered deep into the psyche of people worldwide as one of the best textile products ever made. Its Globalization combined with the Individualsation through distressing and other effects has anthropologists around the world interested in studying denim as a subject. The Global Denim Project is an ...Read More

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Often people wonder why of all the places Los Angeles became the Premium Denim capital of the world. How did the process of globalisation reverse in case of premium denims where the production sent overseas came back to US ? L.A had a very developed denim production and large scale productions were done for companies like Tommy Hilfiger, Guess, Pepe,Abercombie & Fitch,Calvin Klein etc.. Alongwith stitching, the facilities for washing and designing were quite developed.. However, as the ...Read More

Tags: denim