Gap had introduced the mid priced premium jeans – 1969  – in 2009  and had created ripples in the denim market. Having worked over the supply chain for a couple of years, Gap was able to introduce the 1969 jeans and was able to make an impact in the denim market which it was rapidly losing over the last few years. The following year also saw some revival in the financial fortunes of Gap.  Though there had been mixed signals on the success of 1969 Jeans , the ...Read More

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The launch of the Gap 1969 premium denim has been widely covered by the press . Gap is a large retailer listed on the NASDAQ and it has been showing flat or negative results  for quite some time now –and now the world is watching whether " Gap can do it” and whether this new jeans can bring it back on rails.. Here are some miscellaneous points about this launch – its promotion strategy, a video explaining the different styles in 1969 and a behind the scenes video on ‘Born to ...Read More

Tags: gap 1969, gap denim

Gap Creative Director Patrick Robinson launched their new 1969 Men’s/Women’s Jeans Collection by opening the company’s new 1969 Jean Shop on Robertson Boulevard  in West Hollywood, California. Named after the inception year of Gap (1969), these jeans have a great recession free price tag of  max $70.However, some styles can be bought for under $60 also. Perhaps to stress  the premium denim label of these jeans , the launch has been made at Robertson Boulevard -which ...Read More

Tags: gap 1969, gap denim, premium denim

Update: 10th Aug 2009 :- Do also check our new article on Gap 1969 Premium Denim Launch.   Gap has given a sneek peak of its 1969 premier denim line which it is relaunching for the Fall 2009. The most interesting part of this development is that the denims will be priced under $60 /- where most of the similar premium denim retails at above  $150 + range. Its designers (headed by Patrick Robinson) have spent over a year and half to develop this range at this price. Gap seems to have ...Read More

Tags: gap 1969, premium denim