The launch of the Gap 1969 premium denim has been widely covered by the press . Gap is a large retailer listed on the NASDAQ and it has been showing flat or negative results  for quite some time now –and now the world is watching whether " Gap can do it” and whether this new jeans can bring it back on rails.. Here are some miscellaneous points about this launch – its promotion strategy, a video explaining the different styles in 1969 and a behind the scenes video on ‘Born ...Read More

Tags: gap 1969, gap denim

Gap Creative Director Patrick Robinson launched their new 1969 Men’s/Women’s Jeans Collection by opening the company’s new 1969 Jean Shop on Robertson Boulevard  in West Hollywood, California. Named after the inception year of Gap (1969), these jeans have a great recession free price tag of  max $70.However, some styles can be bought for under $60 also. Perhaps to stress  the premium denim label of these jeans , the launch has been made at Robertson Boulevard -which ...Read More

Tags: gap 1969, gap denim, premium denim