Levi’s seems to be betting on greater growth from emerging markets like India, China , Korea and Singapore . It launched last week a new brand called ‘Denizen’ .Denizen is the first brand out of Levi’s stable to be launched out of US . The brand is said to be built around the needs of the new emerging middle class and is all about giving them jeans at affordable price points and up-to-date fits and finishes .  In an interview with CNBC TV 18 , Levi’s CEO John Anderson ...Read More

Tags: denim launches india, levi's denim

Social media has become a very important component of marketing efforts of  top companies  worldwide.  With hundreds of millions of people around the world connected through various social media sites like Facebook (400million+ subscribers) , Linkedin (65+ million subscribers) , Youtube, Twitter and a host of other sites,  it is only natural that companies would like to convert the visitors on these sites to their customers. Many brands have already taken the social media ...Read More

Tags: levi's denim

X large of Japan and Levi’s have colloborated to bring out a Spring/Summer 2009 collection of Jeans. It will be released on 28th Feb 2009. It is basically based on Levi’s yellow stitch 502 denim and has the crotch  a little lower. Striped print has been added on front and back pockets and contrasts with the raw dark indigo denim – a little too much . Here are some photographs of the jeans: Related Posts: Levi’s Engineer Garments Levi’s India adjusts price ...Read More

Tags: levi's denim, spring/summer 2009 denim