The year 2008 has been bad for most of the industries and early 2009 has not been good either.Apparel industry has not been an exception and  has been hit with a 6.3% decline in the first quarter.. However, sales of denim jeans has been a bright spot in this otherwise dismal scenario. The sales of jeans has actually grown 2.3% in this period . Does it mean that denim jeans are actually cannibalizing the share of other apparel bottoms ? Possibly . Levi’s – which has seen a growth ...Read More

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