Gap Creative Director Patrick Robinson launched their new 1969 Men’s/Women’s Jeans Collection by opening the company’s new 1969 Jean Shop on Robertson Boulevard  in West Hollywood, California. Named after the inception year of Gap (1969), these jeans have a great recession free price tag of  max $70.However, some styles can be bought for under $60 also. Perhaps to stress  the premium denim label of these jeans , the launch has been made at Robertson Boulevard -which ...Read More

Tags: gap 1969, gap denim, premium denim

The year 2008 has been bad for most of the industries and early 2009 has not been good either.Apparel industry has not been an exception and  has been hit with a 6.3% decline in the first quarter.. However, sales of denim jeans has been a bright spot in this otherwise dismal scenario. The sales of jeans has actually grown 2.3% in this period . Does it mean that denim jeans are actually cannibalizing the share of other apparel bottoms ? Possibly . Levi’s – which has seen a growth ...Read More

Tags: premium denim, Premium Denim Jeans Market, Premium Denim Sales

Update: 10th Aug 2009 :- Do also check our new article on Gap 1969 Premium Denim Launch.   Gap has given a sneek peak of its 1969 premier denim line which it is relaunching for the Fall 2009. The most interesting part of this development is that the denims will be priced under $60 /- where most of the similar premium denim retails at above  $150 + range. Its designers (headed by Patrick Robinson) have spent over a year and half to develop this range at this price. Gap seems to have ...Read More

Tags: gap 1969, premium denim

Levi’s is trying hard to make its presence felt in the Premium Denim segment. The latest effort in this direction came with the launch of the Levi’s Engineered Garments – a collection of high end Men’s Jeans and casual clothes. Not to be confused with the (much cheaper) Engineered Jeans® of Levi’s, this collection derives its name from a New York label – Engineered Garments – who designed the same. The 501 button fly jeans modeled after 1947 ...Read More

Tags: engineered garments levis, Jeans, levi's, premium denim

The trendy posh spice Victoria Beckham, has sued the denim brand Rock & Republic for USD 100 million. Victoria was engaged by Rock and Republic in 2004 to endorse their denim brand. Subsequently, she broke with them and started her own label – DvB denim . However, the label has not been faring too well recently . On the other hand, the Rock and Republic line that she had endorsed seems to have done very well. And, Victoria feels that Rock and Republic should pay her USD 100 million ...Read More

Tags: celebrity denim, denim label, dvb denim, posh spice, premium denim, rock and republic, victoria, victoria beckham

Google Trends is a very interesting service from Google which enables us to find what is the trend for search on particular keywords. I checked the trends for search on two keywords – Denim and Premium Denim.. The results are interesting: 1)Search trend for ‘Denim’: a)The search volume for the keyword ‘Denim’ is almost the same since 2004. However, it peaked in the year 2005 (when Denim was on a high). b)The country from where the highest search for ...Read More

Tags: denim on google, denim search, denim trend study, Denim Trends, google denim, premium denim

Today I am featuring an inteview with Jason Trotzuk – the designer of a premium brand from Canada – FIDELITY JEANS..This is an upcoming denim brand and making inroads in the US market.. Me: How does Fidelity create a niche for itself when already there are a large number of Premium Denim brands around? Jason:Fidelity creates it niche by making fabulous jeans that are unlike any other brand… Once a customer tries on a pair of Fidelity’s (men’s or women’s) they’re ...Read More

Tags: designer q&a, fidelity jeans, premium denim

We all know about the importance of fit in the buying decision of a premium denim. It is estimated in various polls that fit contributed almost 85% to a buying decision related to Premium Denim. I think then its in place to know which brand – out of so many out there – provides the maximum satisfaction related to fits. Though I know that this is a subjective question – since a brand providing a good fit for one may not be good for other – it would be good to know ...Read More

Tags: polls, premium denim