A partnership between Arvind denim and Birla  Cellulose has resulted  in the creation of a great denim product – the Excel Denim. Excel  fiber which is a third generation cellulosic fiber has been developed by Birla Cellulose  in collaboration with Arvind mills and the result is a cool denim product. Both the companies worked together  for over 2 and half years to bring out the right product. At a grand launch at Bangalore Palace, the collection created by ...Read More

Tags: denim industry india, product development

This is a very detailed technical guest article about Resin treatments from Saurabh Rai Today we will talk about Resin & its use in Denim garments industry to create unique & vintage looks which add value to denim garments & improves its saleability  in market. In 80’s we have seen Resin being used to give non press , iron free trousers & now we are using in Denims to make wrinkles & creases to look natural vintage which stays after multiple home laundries. The ...Read More

Tags: product development

There are  a large number of denim mills in India – more than 22. Some of them are quite old – like Arvind – while many of them have started operations in the couple of years. The success of a denim company greatly depends on the kind of product development that it does. Each mill has its own special products and cater to different segments of the market. There are varying views regarding the quality of developments of different companies. I think, it would be good if we ...Read More

Tags: denim developments, denim fabrics, product development