Victoria Beckham sues Rock and Republic – lessons for Celebrity denim labels
May 7th, 2008 by Sandeep Agarwal | 1 Comment | Filed in denim, Denim Brands - Int'l, JeansThe trendy posh spice Victoria Beckham, has sued the denim brand Rock & Republic for USD 100 million. Victoria was engaged by Rock and Republic in 2004 to endorse their denim brand. Subsequently, she broke with them and started her own label – DvB denim . However, the label has not been faring too well recently . On the other hand, the Rock and Republic line that she had endorsed seems to have done very well. And, Victoria feels that Rock and Republic should pay her USD 100 ...Read More
Tags: celebrity denim, denim label, dvb denim, posh spice, premium denim, rock and republic, victoria, victoria beckham







