This is a guest article by  Dr. Wolfgang Schrott, University of Applied Sciences Hof  on sustainable denim . Denim, especially Blue Jeans, is meanwhile the biggest article segment in the textile industry. Besides many colors and shade variations, effects and cuts, which ongoing changes with the fashion, many brands have combined from the beginning of the denim fashion in the 60s a promotional message with their advertisement campaigns. From the “Young Rebels” (60s), ...Read More

Tags: sustainable denim

Nowadays, when it comes to eco-friendly treatments within the denim industry, there seems to be no shortage of innovative views, technological progression or the investments as witnessed by the attendees of last December’s AATCC Denim and Sustainability symposium. Instead, the difficulty lies in the power to implement the green solutions into the apparel market. Naturally, no long-lasting change happens over night. Reasons vary throughout the supply chain: from short term pricing issues to ...Read More

Tags: sustainable denim