Its difficult to believe that first women’s jeans were introduced 61 years after the men had been wearing them ! . Levi’s had introduced the first men’ jeans – mainly meant for working men- in 1873 . In the Fall of 1934 , it decided to introduce the Lady’s Levi’s Jeans and forever changed the course of women fashion. Levi’s would have never thought that about 75 years after the introduction of women’s jeans, the denim fits, finishes  and fabric innovations would be ...Read More

Tags: Levi's Jeans, womens jeans

Has the impending recession affected the imports of Denim into USA? Apparently no - if we go by the figures that have come. The imports of jeans into US has increased by 5% for the three quarters ended September 2008 as compared to the same period last year. It is also interesting to note that the increase has been uniform in both the Mens/Boys and Womens/Girls Jeans. Figures of Imports of Jeans into USA in 2007 and 2008 Particulars 2007(million pcs) 2008(million pcs) Men’s/Boys ...Read More

Tags: jeans imports, men's jeans, US Denim Imports, us jeans imports, womens jeans