Denimsandjeans Egypt 2026 concluded successfully, bringing together the global denim value chain in Cairo over two days. The event continued to strengthen Egypt’s position as a strategic sourcing and manufacturing hub. At the same time, it offered focused discussions on innovation, sustainability, design, and investment opportunities within the denim industry.
Visitor Profile and Attendance
The show welcomed 1,056 visitors across both days, with strong international representation. Visitors included sourcing teams, designers, and decision-makers from New York, Asia, MENA and across Europe.
Key international brands in attendance included Uniqlo, Rag & Bone, Centric Brands, Ann Taylor, PacSun, Abercrombie & Fitch, Mango, Hugo Boss, H&M, Inditex, Bestseller, Worldbox, LPP, Next Sourcing, and Kontoor Brands. In addition, the show saw significant participation from major Turkish brands such as LC Waikiki and Colin’s and Defacto. Alongside this, prominent Egyptian brands including Concrete, Be Indie, and others were also present.
This mix of global and regional brands reinforced the show’s role as a focused platform for sourcing, collaboration, and industry dialogue.
Exhibitor Overview and Supply Chain Representation
D&J Egypt featured 80 exhibitors, offering an overview of the complete denim supply chain. The exhibitor mix included fabric manufacturers, garment producers, accessory and trim suppliers, chemical and dye specialists, washing and finishing technology providers, machinery companies, and sustainability solution experts.
A notable highlight was the collaboration with ITHIB, which brought 23 Turkish companies to the show. In total about 30 Turkish exhibitors participated, alongside 20 Egyptian companies, with the remaining exhibitors representing other key denim-producing regions. Together, they presented a view of denim manufacturing capabilities and innovations.
Trend Area Highlights
Meanwhile, the curated Trend Area reflected both regional inspiration and global denim directions. Overall, it focused on sustainability, comfort, and creative expression.
Workshops and Creative Engagement
Workshops played a key role in engaging designers, students, and industry professionals through hands-on learning and experimentation. In collaboration with KB Denim and HMS Washing, a series of creative sessions were hosted throughout the two days.
Workshops were organized by KB Denim and HMS . KB denim Workshops included:
- Denim Clutches Workshop by Marina El Belony, Bags & Belts Designer, focusing on craftsmanship and accessory design using denim.
- Free-Hand Draping Workshop by Waleed Khairy, Fashion Designer and CDD Co-Founder, exploring form, movement, and creative construction directly on the body.
HMS Workshop conducted the immersive “Cairo Denim Heist” session. During the workshop, participants used tools such as the HMS Designer Pen and HMS Moons to create fade effects on denim money bags. The workshop demonstrated water-free techniques, emphasizing innovation without water waste or sludge generation.
Together, these workshops highlighted denim’s creative potential. At the same time, they reinforced the importance of sustainable production practices.
Panels, Talks, and Industry Discussions
The event opened on January 19, 2026, with an Opening Ceremony. Mr. Magdy Tolba, Chairman of T&C Garments, shared insights on Egypt’s growing potential within the global textile and apparel industry. This was followed by remarks from Mr. Mustafa Denizer, Board Member of ITHIB and CEO of Diktaş, highlighting Turkey-Egypt collaboration.
Later on Day 1, the panel “Denim Deal Live: Lessons, Challenges & Next Moves in Post-Consumer Recycled Cotton” took place. The discussion featured Mr. Gokhan Ünsal (DNM Denim) and Ms. Dilek Erik (Sharabati). It was moderated by Mr. Nicolas Prophte of the Denim Deal Steering Committee. The discussion addressed the realities of post-consumer recycled cotton, including challenges in scale, quality, and future direction.
Day 2 opened with “Innovation Under Pressure: How the Denim Industry Is Reinventing Itself.” The panel featured Ms. Kara Johnson (PacSun), Mr. Autari Goggia (Rag & Bone), and Ms. Nikita Raman (Hugo Boss). The session was moderated by Mr. Nicolas Prophte. The panel examined how design, innovation, and sustainability are evolving amid cost pressures and changing consumer expectations.
The program included a presentation by Mr. Ahmed Zohair, Director at GAFI’s Investment Promotion Sector. Titled “Egypt – Great Opportunities for Investment in the Textile and Apparel Industry,” the session outlined policy support, infrastructure development, and investment incentives available in the country.
Conclusion and Next Stops
D&J Egypt 2026 concluded on January 20, reinforcing its position as a focused platform for denim sourcing, innovation, and industry dialogue. The event highlighted Egypt’s growing role in the global denim ecosystem. It also supported collaboration between international brands, manufacturers, and solution providers.
The Denimsandjeans tour continues with upcoming editions in India (May 6-7), Vietnam (June 24-25), and South Korea (September 22-23).