‘Wrangler Girl’ from VF for Indian market

[ad#for-post-top] Wrangler(VF Corp) India is launching a new sub-brand ‘Wrangler Girl’ .This brand shall be specificially targetted at young women. Wrangler has mainly been a male focused brand, though internationally they also have a brand for middle aged women – ‘Wrangler Aura’. Why did Wrangler feel the need to bring out this brand in India ? In India, there are hardly any good female denim brands. Most of the brands are focused on Males and female denim demand has been … Continue reading ‘Wrangler Girl’ from VF for Indian market