Comments on: Gap 1969 Premium Denim Jeans – Promotion Strategy , Videos etc.. https://www.denimsandjeans.com/brands/denim-brands-international/gap-1969-premium-denim-jeans-promotion-strategy-news-views/751 Denimandjeans | Global Trends, News and Reports | Worldwide Wed, 02 Sep 2009 10:26:01 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Sandeep Agarwal https://www.denimsandjeans.com/brands/denim-brands-international/gap-1969-premium-denim-jeans-promotion-strategy-news-views/751#comment-715 Wed, 02 Sep 2009 10:26:01 +0000 http://www.denimsandjeans.com/denim-brands/denim-brands-international/gap-1969-premium-denim-jeans-promotion-strategy-news-views/#comment-715 Hi Gorjush,
Thanks for your insightful observation. I think its more of a problem ,as you rightly said, with their in-store marketing.
Chainstitched hem,inside waistband etc are very desirable features of a premium denim. But there is no rule that a jeans cannot be called Premium without them..

Originally Posted By gorjush
I went in to a store in Orlando, FL (I live in NYC) and noticed that the men’s jean they have pinned up to represent the premium line is NOT premium.
For example, on the call-out on the board to which the jean is pinned, there is an arrow that points to the selvedge. This jean did not have a selvedge inside! And the call-out indicating copper hardware was also obsolete, as the jean actually had antique brass hardware.
Maybe the Gap will start getting it right when they pay more attention to their in-store marketing!
Further, don’t premium jeans have a chainstitched hem and inside waistband, along with a flat- felled inseam? I didn’t see this in any of the jeans marketed as “Premium.”

]]> By: gorjush https://www.denimsandjeans.com/brands/denim-brands-international/gap-1969-premium-denim-jeans-promotion-strategy-news-views/751#comment-712 Tue, 01 Sep 2009 19:04:51 +0000 http://www.denimsandjeans.com/denim-brands/denim-brands-international/gap-1969-premium-denim-jeans-promotion-strategy-news-views/#comment-712 I went in to a store in Orlando, FL (I live in NYC) and noticed that the men’s jean they have pinned up to represent the premium line is NOT premium.
For example, on the call-out on the board to which the jean is pinned, there is an arrow that points to the selvedge. This jean did not have a selvedge inside! And the call-out indicating copper hardware was also obsolete, as the jean actually had antique brass hardware.
Maybe the Gap will start getting it right when they pay more attention to their in-store marketing!
Further, don’t premium jeans have a chainstitched hem and inside waistband, along with a flat- felled inseam? I didn’t see this in any of the jeans marketed as “Premium.”

]]>