Madura to withdraw SF Jeans brand

Madura Garments of the AV Birla Group is withdrawing its – Mid to Premium priced – Jeans brand SF Jeans from the market. This brand , despite a fast growing Denim market in India , clocked only about Rs 20 Crore(USD4.5 million approx.) in the domestic market even after 4-5 years of operation. On the other hand, the other brands of Madura (in shirtings mainly) like Louis Philippe, Van Huesen, Allen Solly and Peter England are likely to touch high … Continue reading Madura to withdraw SF Jeans brand