Environment – Denim Jeans | Trends, News and Reports | Worldwide https://www.denimsandjeans.com Fri, 01 Nov 2019 08:21:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 Natural Dyes – Confronting Prejudice of Synthetic Arena https://www.denimsandjeans.com/denim-fabric-developments/natural-dyes-confronting-prejudice-synthetic-arena/41364 https://www.denimsandjeans.com/denim-fabric-developments/natural-dyes-confronting-prejudice-synthetic-arena/41364#respond Fri, 01 Nov 2019 07:18:37 +0000 https://www.denimsandjeans.com/?p=41364

Does ecological balance is at stake? It doesn’t seem much in daily life but it is gradually changing social and environmental scenarios on a global level. What are we doing presently will silhouette the tomorrow for sure? Emerging toxicity is slowly choking purity and mineral equilibrium of air and water resources. What are the reasons behind […]

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Does ecological balance is at stake? It doesn’t seem much in daily life but it is gradually changing social and environmental scenarios on a global level. What are we doing presently will silhouette the tomorrow for sure? Emerging toxicity is slowly choking purity and mineral equilibrium of air and water resources. What are the reasons behind such colossal pollution?
There are plenty of other reasons but being the second largest source for emerging pollution Textile Industry is heavily affecting the ecological balance.

Is there any sense of self-realization in the Textile Industry?

If we compare the depiction from the phase a few decades ago, it can be said that Textile The industry has started sensing the utility of sustainability and collective efforts are made towards maintaining the ecological balance.

Is something still there restricting the industry from making more impactful efforts to reach sustainability? Yes, there is, and it’s the hesitation to acclimatize the change and being distinct from the rest. A sense of realization is certainly there, but having a will to acclimatize the change may take time. People have worked on several areas of Textile from Supply Chain to Processing to Finishing but Natural Dye is a kind of unexplored area.

Textile Industry is probing a permanent solution for sustainability since 1995. Millions of dollars are done and dusted; even then the situation has not changed much. In the year 1995, Azo dyes were banned due to the presence of hazardous substances. It is quite surprising to know that a cotton fabric comes in contact with around 800 chemicals until it transforms into a final product. At that time, only 70-80 hazardous substances were researched and banned to use in dyes. Research on substances is a constant process and as per the outcome of research, bans are levied on substances. Therefore, a synthetic dye which had passed the previous certification may fail in the next. This is the reason industry hasn’t witnessed an inspiring change in
emerging toxicity.

What is such change and what is the most prolific solution for sustainability? Probably one of the answers is Natural Dyes. Since emergence, Natural Dyes have passed all the certifications and standards without any modification.

Veracity of Aniline-Free Products

One of the common things happening is that a product that is made a bit different from the existing ones is highlighted or promoted as a unique product. It can be sensed sometimes that concern has been shifted towards making unique product rather than making right, safe and environmental-friendly product. For instance, if you look at the hair dye segment, products are promoted by stating they are ‘Ammonia-Free’. But the matter of fact is different as Ammonia is not a color giving component, its PD that provides color to hair-dyes and until it remains in the component, hair- dyes stay allergen.

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We were speaking to the owner of AMA Herbal – Mr Yawar – and according to him he has a solution which the denim industry must look at – the BIO INDIGO (Natural Indigo) . He says :

“If you are finding a product which is unique then you can go for the Aniline-Free product but ifyou like to go for a product which should be environmental friendly and sustainable as well you should go for Bio Indigo.”

He further stresses

“Bio Indigo absolutely justifies the realism of sustainability. Life Cycle Analysis (LCA) reports also clarify that Bio Indigo certainly has an upper hand in improving the sustainability. It is good to know that consuming 1KG of Bio Indigo results in 10KG lesser Carbon footprint in comparison to Synthetic Indigo. People usually talk about the ecological sustainability but sustainability actually relies on three vital pillars i.e. Society, Economy and Ecology.”

Further adding some spin off benefits of using this indigo , he mentions :

“It’s good to know that people are showing their apprehension towards ecological sustainability but the rest two pillars can’t be left behind. When you consume 1KG of Bio Indigo it gives one day wages to two people in rural areas. Such earned money gives them a social and economical strength and they utilize it for education of their kids and for betterment of their family as well. This is why Bio Indigo completely justifies the absolute meaning of sustainability as it is strengthening all its pillars. Now it is your call as which sustainability is more important for you an Aniline-Free product or a product that is enriching life along with maintaining the ecological balance. The choice belongs to the consumer. “

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Contact Mr. Yawar for more info at this email – yashah@amaherbal.com

Disclaimer: This article has been contributed by AMA Herbal and represents their views

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Denimsandjeans Speaks To Guess And Lenzing Fibers On Their Recent Collab https://www.denimsandjeans.com/interviews/denimsandjeans-speaks-guess-lenzing-fibers-recent-collab/40732 https://www.denimsandjeans.com/interviews/denimsandjeans-speaks-guess-lenzing-fibers-recent-collab/40732#respond Mon, 16 Sep 2019 06:01:09 +0000 https://www.denimsandjeans.com/?p=40732

This fall 2019, GUESS launched GUESS Eco: a collection for men and women made with environmentally conscious materials and manufacturing processes. The collection supports the brand’s sustainability goal to develop 25% of its denim and source 20% of its materials* according to its GUESS Eco guidelines by 2021. The GUESS Eco collection started in Europe […]

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This fall 2019, GUESS launched GUESS Eco: a collection for men and women made with environmentally conscious materials and manufacturing processes. The collection supports the brand’s sustainability goal to develop 25% of its denim and source 20% of its materials* according to its GUESS Eco guidelines by 2021. The GUESS Eco collection started in Europe in 2016 and is now offered globally every season.

Utilizing water-saving techniques and environmentally friendly practices, all GUESS Eco denim this season, as well as select non-denim styles, features Lenzing’s TENCEL™ Lyocell. TENCEL™ branded fibers are derived from responsibly managed forests protected from illegal forest management practices.

GUESS’s Eco Luxe denim, available in six different styles and washes, features TENCEL™ lyocell with REFIBRA™ technology – an innovative process that helps to reduce industry waste by upcycling cotton scraps from manufacturing. The brand’s classic 1981 Skinny and Sexy Curve fits have been developed with Eco Luxe denim fabrication, and can be outfitted with logo and graphic t-shirts and tanks made with 100% Organic cottons well knit tops and dresses made with Lenzing’s TENCEL™ Modal. For men, Eco Luxe slim tapered denim jeans in light to medium washes are seen alongside Super Skinny and Skinny style fits.

“Guess Eco started as a grassroots initiative from our sustainability and product design teams, and has quickly grown into an important Company initiative. At GUESS we are responding with our resources and our strong commitment to change. The world is watching iconic brands like GUESS and asking ever more demanding questions about the impact we create with everything we do. Our promise is to make a conscious effort to offer high quality products designed with the environment and our communities in mind. I am very proud to see how our associates are using this incredible business as a force to make this world a better place.” – Carlos Alberini, CEO of GUESS?, Inc.

“The evolution of the GUESS Eco denim to include TENCEL™ x REFIBRA™ brings circularity to denim by utilizing cotton scraps without compromising quality or aesthetics. With the technology in fiber developments, GUESS is on a path to reduce its environmental footprint. We are pleased to partner with GUESS as they raise consumer awareness with educational messages across digital and retail platforms.” – Tricia Carey, Director of Global Business Development, Lenzing.

Denimsandjeans Spoke to Guess and Tencel to understand more on this special collection :

Q&A with Guess – Ms Cecilia Hands

  • You have a sustainability goal of reaching 25% denim and 20% of materials as per Guess Eco guidelines. Can you tell us more about it?
    Sustainability is a growing movement in our company and we wanted to set short term goals we could reach to benchmark our progress. So far, we are on track to meet or even exceed these goals. The 25% denim goal pertains only to GUESS Brand. The 20% materials portfolio goal pertains to all GUESS brands.
  • Please tell us the background of your collaboration with Tencel and how does this collaboration help you to achieve your sustainability goals recently unveiled?
    TENCEL is a branded, certified sustainable material from Lenzing. Lenzing is a preferred fiber provider because they are industry leaders in sustainable fiber production. Their processes are certified at every stage of the fiber production process as sustainably sourced, energy efficient and waste efficient.
  • How is Eco-Luxe Denim Collection different from your previous collections?
    The Eco Luxe Denim is a fresh iteration on our classic denim styles, with sustainable components that never compromise quality.
  • Do you have long term plans to reach higher goals of sustainability as some other brands are targeting?
    Our 2021 GUESS Eco goals are ambitious yet achievable. We intend to meet our goals so that we can set the bar higher for ourselves and our products in the long term. However, our sustainability reporting is third-party verified to assure the trust and integrity of reporting, which can sometimes require us to be more conservative than our peers, who do not have 3rd third party validation of their sustainability metrics.
  • Do you think the final consumer is ready to pay extra to buy sustainable denim even though a the cheaper but not sustainable option is readily available?
    Our goal is to recreate our classic styles in sustainable fabrics without compromising our price points. Although sustainable apparel can sometimes be more costly, we strive to offer our customers a luxury experience at accessible pricing.

Q&A with Lenzing Fibers (Tencel) – Ms Tricia Carey

  • Lenzing has been working hard towards increasing the sustainability of the global fashion industry. How important is a collaboration with Guess in this direction?
    It was important to collaborate with Guess to support their strategic goals lowering the environmental impact, without compromising style and quality.  Guess established a viable fiber strategy, as well as an educational platform for their team.  Throughout the development process the Guess team was inquisitive and eager to learn.
  • Your most products have different elements of sustainability. Refibra is one of them. Can you enumerate how you would rank your own products from a sustainable angle?
    The Lenzing portfolio of fibers includes LENZING™ ECOVERO™ viscose, TENCEL™ Modal and Lyocell; all produced under our global pulp policy.  We offer manmade cellulosic options to support the sustainability strategies of brands and retailers across various product categories and price levels.  One of our latest developments is TENCEL™ Lyocell with  REFIBRA™  technology bringing circularity to textiles using cotton scraps to make new TENCEL™ lyocell fibers.  There is no compromise to strength or comfort with TENCEL™ x REFIBRA™ Denim.
  • How good, do you think, is the march of the global denim industry towards sustainability?
    Each season the denim industry is attempting to tackle the global sustainability challenges from fiber to finished products to consumer use. It is complex to address the water, chemical, energy, social issues and more impacting the denim industry.  At the same time we are faced with the factors of increased consumption, investment costs, greenwashing and price demands.  There certainly is a realization that we have to change our ways during this era of global sustainability revolution.

Here are some images from the launch of Guess Eco Luxe Denim Collection :

 

 


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Gap-Arvind Partnership Aims At Reducing Water Usage In Textile Industry https://www.denimsandjeans.com/environment/gap-arvind-partnership-aims-reducing-water-usage-textile-industry/39274 https://www.denimsandjeans.com/environment/gap-arvind-partnership-aims-reducing-water-usage-textile-industry/39274#respond Thu, 20 Jun 2019 05:52:19 +0000 https://www.denimsandjeans.com/?p=39274

Water pollution has been a major problem in the apparel industry and major giants have been implementing various measures and technologies to overcome it.The American clothing retailer GAP Inc. has partnered with sourcing and franchise partner in India, Arvind Ltd. to open an Innovation Centre with technologies and methods to curb the rising problem of […]

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Water pollution has been a major problem in the apparel industry and major giants have been implementing various measures and technologies to overcome it.The American clothing retailer GAP Inc. has partnered with sourcing and franchise partner in India, Arvind Ltd. to open an Innovation Centre with technologies and methods to curb the rising problem of water waster in the textile industry.

The Innovation Centre

Gap-Arvind Partnership Aims At Reducing Water Usage In Textile Industry | DenimsandjeansPicture Credit : GAP Inc

The 18000 square foot plant will be opened in Ahmedabad, India next year that will analyse and research on the ways to reduce the water waste.The investment is being made in a water treatment facility also that will reduce the use of fresh water at the Arvind’s mills in India by reusing the water from the plant.The facility will save three billion liters of fresh water by the end of next year and preserve the local community’s vital freshwater resources, as per GAP and ARVIND’s estimates.This space will also include best techniques, a library, classroom trainings , conference space and lab space to develop water management ways. Gap believes that after the completion of this innovation center, various other laundries and mills will scale the technology to preserve the water from being getting polluted.

Gap-Arvind Partnership Aims At Reducing Water Usage In Textile Industry | DenimsandjeansPicture Credit : GAP Inc

“The apparel industry is one of the most intensive users of water in the world and, in India, 54 percent of the population faces high to extremely high water risk,” as mentioned in the Gap’s press release.

The technology that will be used in the center is MBR-Membrane Bio Reactor which treats the waste domestic water for reusable purposes without involving any chemicals and without disturbing the fresh water levels.The current fresh water consumption of Arvind is eight million liters per day. This practice will eventually reduce the water usage from local community and will enhance business for both GAP and Arvind thereby reducing the local water scarcity issues.

“Traditionally, manufacturing apparel has been a water intensive, water wasting process,” says Art Peck, president and CEO of Gap Inc.

Gap-Arvind Partnership Aims At Reducing Water Usage In Textile Industry | Denimsandjeans
Art Peck,president and CEO of GAP

Once the treatment of water will start, the water cleaning process will pace up and benefit the mills as well as the local community.This is highly required in India where 70% of the water is contaminated and a large number of people do not have safe drinking water.This partnership will be a large step in making the environment more sustainable.

“The industry has been a borderline irresponsible consumer of water across many of those processes,” Gap Inc. Chief Executive Officer Art Peck said in an interview. “For us, this was a step forward.”

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Sustainability Report 2018- NUDIE JEANS https://www.denimsandjeans.com/brands/denim-brands-international/sustainability-report-2018-nudie-jeans/38682 https://www.denimsandjeans.com/brands/denim-brands-international/sustainability-report-2018-nudie-jeans/38682#respond Sat, 27 Apr 2019 04:50:51 +0000 https://www.denimsandjeans.com/?p=38682

NUDIE JEANS, a Swedish denim brand which was founded in 2001, recently launched its Sustainability Report for FY 2018. The company has a sale network in over 50 countries and has recently opened 31 Nudie Jeans Repair Shops, all of them offering Free Repair service. The Repair shops are located in Gothenburg, Stockholm, Oslo, London, […]

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NUDIE JEANS, a Swedish denim brand which was founded in 2001, recently launched its Sustainability Report for FY 2018. The company has a sale network in over 50 countries and has recently opened 31 Nudie Jeans Repair Shops, all of them offering Free Repair service. The Repair shops are located in Gothenburg, Stockholm, Oslo, London, Munich, Malmö, Zurich, Barcelona, Berlin, Sydney, Melbourne, Brisbane, Tokyo, Nagoya, Osaka, New York, Amsterdam, and Los Angeles. In 2018, the brand has reported a turnover of EUR 34.9 million.

Nudie has been focusing on Sustainability for few years now . In 2017, the brand claimed to achieve 100% organic cotton in all cotton products and in 2018, they launched Re-use (reselling old jeans)  Online and Free Repair Shops initiatives under their recycling program and also they let go of leather on denim and have moved on to patches made with paper .

In 2018 they sold around 2,900 pairs of Re-use jeans  and collected around 10,500 pairs of old Nudie Jeans in their Repair Shops. This is an increase of 3,000 pairs compared to 2017, and the brand is hoping to have more and more people who could come and return their jeans which are of no use to them. This enables them to prolong the life of the cotton fiber, regardless of whether this is as a pair of Re-use jeans, patches, new accessories or as a new fiber blend in a new pair of jeans. In 2018 they also repaired 55,173 pairs of jeans which collectively saved 44,000 kg of clothes from being thrown away and 386, 000, 000 liters of water. For the full year of 2018, the company also claimed to produce 98.8% sustainable products and for them, a garment or an accessory is sustainable only when it contains at least 70% sustainable materials. The company also got featured in ‘Fair Wear Foundation’ Leaders category for the 5th year in a row.

The company has further launched several initiatives to achieve its sustainability goals which you will find later in this report.

FACTORS OF SUSTAINABILITY

 

A. Materials Used

  1. Organic Cotton: Nudie Jeans only uses organic cotton since 2017. According to reports, the company revealed that around 85% of the organic cotton used for Nudie Jeans products is being sourced from Turkey and the second largest sourcing country for cotton in India. In 2018, a total of 386,398 kg organic cotton was used, including organic Fairtrade cotton, which makes up 95 % of all material use. In 2018, total 12,890kg of organic Fairtrade cotton was used.

  2. Recycled Cotton: During 2018, the company used recycled cotton in a few of their tops i.

  3. Polyester: In 2018, the brand introduced the use of recycled polyester as the main material in a few of their styles. In 2018, 1,466 kg of recycled polyester and 1,765 kg of virgin polyester were used.

  4. Lyocell: In 2018, 31 kg of TENCEL™ Lyocell to produce Nudie Jeans products was used and In the coming year, the company would like to increase the use of TENCEL™ Lyocell .

  5. Wool: In 2018, the company has used only recycled wool, 1,685 kg in total, for their products.

  6. Leather:  According to the report, the brand works only with such Leather Suppliers who are Gold rated, according to The Leather Working Group. Out of the 2 leather jacket styles they made in 2018, one is made in semi-vegetable tanned leather. The majority of leather accessories were made in full vegetable-tanned leather. This is one way of decreasing chemical use in the leather industry, but until the company can guarantee that the animal comes from a certified organic farm, Nudie Jeans will not define their leather products as sustainable. In 2018, Nudie Jeans used 751 kg chrome-tanned leather and 1,544 kg vegetable-tanned leather.

  7. Jacron: In 2018, the company stopped using leather patches on denim and replaced them with a Jacron patch. Jacron is a material made of FSC-labeled cellulose fibers and acrylic polymers. Offering leather free denim was a natural step in Nudie Jeans´ sustainability journey. In 2018, 1,502 kg of Jacron was used.

  8. Trims: All of Nudie Jeans’ buttons, rivets and snap fasteners are claimed to be made under environmentally safe (EMAS) and transparent conditions by Berning & Söhne in Germany. They source threads from Coats and zippers from YKK and are bought locally by their nominated suppliers in each supplier country. The booklets in the back pocket of each pair of jeans are made in Denmark by A-tex and the paper used is FSC-certified. The woven Nudie Jeans tag and paper waist tag are made in Turkey by A-tex, and the paper bag for underwear is made locally in India with recycled cotton. The Jacron patch is made from FSC-labeled cellulose fibers and is produced for Nudie Jeans in northern Italy. In 2018, the company is still working with plastic buttons made in Portugal for shirtings. In 2018, 2,581kg of copper, 689 kg stainless steel, 102 kg zink and 324 kg of polyamide was used for all the metal buttons and rivets.

    Though these volumes don’t look huge, we need to remember that Nudie is a small brand which is making efforts to be sustainable at different stages of their production processes. Sustainability Report 2018 –NUDIE JEANS

CHEMICALS

According to the Sustainability Report 2018, Nudie Jeans took several measures in order to reduce the use of the chemical. The company decided to only work with suppliers with approved wastewater systems, as chemicals released with wastewater are a large source of chemical pollution. Nudie Jeans requires all of its suppliers, whether production is outside or within Europe, to comply with European legislation and regulations on chemicals.

All Nudie Jeans suppliers must sign and follow their Chemical Policy, including their Restricted Substance List (RSL) which is based on the European chemical legislation REACH, but with stricter limitations for many of the listed chemicals. In 2018, Nudie Jeans continued to map which denim qualities and washes could be made according to GOTS criteria, and have encouraged their suppliers to become GOTS certified or to increase their use of GOTS certified chemicals. No % reduction of chemicals during 2018, was revealed in the report.

TRANSPORT

For outgoing shipments from the warehouse in Sweden, Nudie Jeans use trucks for delivery in Europe and airfreight for all other destinations. According to the report, the company is planning to allow the suppliers to deliver according to the timeframe decided to avoid airfreight where possible and to promote sea fright.

In 2018, the total CO2kg emissions from transports increased by 5% compared to 2017. Both incoming and outgoing deliveries increased their emissions by 5% each. The increased emissions in 2018 were due to growing delivery volumes. Airfreight deliveries to customers have intensified, largely due to the fact that Nudie Jeans’s online business has grown by over 16% in the last year.

Sustainability Report 2018 –NUDIE JEANS

TRANSPARENCY

For Nudie Jeans, transparency is a key part of the sustainability work. All the production data is visually displayed on their website where one can click on the products and receive detailed information about the production premises. The Production Guide is updated four times a year according to the season presented in the Repair Shops.

They also publish Production Guide which is very comprehensive and enables the user to access the information on audit procedures, materials, transportation, audit summaries, and general supplier info. They have also mapped all suppliers and subcontractors working with their products, including sewing, laundry, packing, and printing. The raw material suppliers are mentioned with links to their websites.

Sustainability Report 2018 –NUDIE JEANS

WORKPLACE

Nudie Jeans, in additions to their collections, believes its employees one of the most important resources as they offer the vigor and strength needed. The company has 171 employees globally and the Head Office in Go – Gothenburg employs 70 people. The management group consists of 11 members. The Head Office covers all aspects of the business including design, product development, sustainability, wholesale, retail, e-commerce, finance, marketing, supply chain management, customer service, IT and HR. The majority of the employees at Nudie Jeans Marketing are employed full-time. Numbers from 2018 show that only 6% of all employees worked part-time, of which 1.5% are men and 4.5% are women. All Nudie Jeans employees with children are entitled to parental leave. In 2018, a total of 11 people were on parental leave, 45% men and 55% women. All employees that were on parental leave have returned to work. In 2018, a total of 54 employees were on sick leave, 29 men and 25 women. In total, these employees were absent for 3,550 hours. Men account for 44% of this leave and women 56%.

 

Crescent Booth At My Earth My Denim

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Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae https://www.denimsandjeans.com/environment/affordable-sustainability-effort-by-hmclothes-made-from-pineapple-leaves-orange-peels-and-algae/38621 https://www.denimsandjeans.com/environment/affordable-sustainability-effort-by-hmclothes-made-from-pineapple-leaves-orange-peels-and-algae/38621#respond Sat, 20 Apr 2019 06:58:01 +0000 https://www.denimsandjeans.com/?p=38621

“ The 3 R’s – Reduce , Reuse and Recylce “ – the concept has been taken out of theories and has been implied in practical life not only in our daily lifestyle but in the fashion world since long. Sustainability has taken center stage with  big brands and retailers having employed a number of […]

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“ The 3 R’s – Reduce , Reuse and Recylce “ – the concept has been taken out of theories and has been implied in practical life not only in our daily lifestyle but in the fashion world since long. Sustainability has taken center stage with  big brands and retailers having employed a number of environment friendly processes in their productions downline. However, organizations like H&M are trying to go a step further . They are trying to create clothes from plant material that is not usable otherwise. Its hard to imagine the dresses made from fruits and their peels !! Or  fabric made with algae !. Not only organic cotton and natural dyes are a part of the sustainable solution, but the future lies in alternative methods and techniques which can save the mother earth along while creating beautiful fashion .

H&M’s latest Conscious Exclusive collection which introduces three materials the brand is using for the first time: Piñatex, a leather alternative made from the cellulose fiber of pineapple leaves (which become waste after the fruit is harvested); Orange Fiber, a silk like fabric made from the peels of oranges at the end of the juice production cycle; and BLOOM Foam, a high-performance foam made from algae biomass, which “cleans the environment and reduces the risk of algal blooms while reducing our dependence on fossil fuels,” according to the company’s website.

The unexpected mix of feminine flounces and sporty silhouettes, florals and shimmering surfaces make this collection fun, liberating and unique.The knotted slide sandals have BLOOM foam soles,  the abstract floral dresses and suits utilize Orange Fiber, the patchwork cowboy boots are made with beige and metallic Piñatex. The collection is extremely SMART and shows new ways to create fashion.H&M is trying to be a global leader in its sustainability efforts and its recent Sustainability Report  does speak volumes about the seriousness of the efforts of the retailer.

Expect many more  surprises to come from H&M in the sustainable world as their goals have been set for customers’ benefits as claimed by Ann-Sofie Johansson, H&M’s creative advisor.

Check out more about this  fascinating collection here!

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae | Denimsandjeans

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae | Denimsandjeans

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae | Denimsandjeans

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae | Denimsandjeans

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae | Denimsandjeans

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae | Denimsandjeans

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae | Denimsandjeans

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae | Denimsandjeans

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae | Denimsandjeans

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae | Denimsandjeans

Affordable Sustainability Effort By H&M:Clothes Made From Pineapple Leaves, Orange Peels, and Algae | DenimsandjeansPicture Courtesy : H&M

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H&M Sustainability Report 2018 https://www.denimsandjeans.com/environment/hm-sustainability-report-2018/38456 https://www.denimsandjeans.com/environment/hm-sustainability-report-2018/38456#respond Wed, 10 Apr 2019 06:15:26 +0000 https://www.denimsandjeans.com/?p=38456

Hennes & Mauritz AB, a Swedish multinational and also one of the biggest clothing-retail company, has recently released its SUSTAINABILITY REPORT for 2018. In 109 pages of the report, the company has reported its efforts towards sustainability and also the future plans to enlarge the ambit of sustainability in its entire supply chain. Before we […]

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Hennes & Mauritz AB, a Swedish multinational and also one of the biggest clothing-retail company, has recently released its SUSTAINABILITY REPORT for 2018. In 109 pages of the report, the company has reported its efforts towards sustainability and also the future plans to enlarge the ambit of sustainability in its entire supply chain. Before we move towards the key highlights of this report, let’s look at some key figures of H&M below. Currently, the company operates in 71 markets with 4968 physical stores and have online shopping facility in 47 markets which collectively bring 22,696 million USD of net sales. The company is currently working with 2383 factories globally and has claimed to 800 million customers on an annual basis.

H&M Sustainability Report–2018

As stated in the report, the company has categorized its vision and strategy under the following three key ambitions:

100% LEADING THE CHANGE

  1. Promote and scale innovation
  2. Drive transparency
  3. Reward sustainable actions

100% CIRCULAR & RENEWABLE

  1. A circular approach to how products are made and used
  2. Use only recycled or other sustainably sourced materials
  3. A climate positive value chain

100% FAIR & EQUAL

  1. Fair jobs for all
  2. Inclusion and diversity

“From the beginning, our role has been to democratize fashion. Today, that means making it sustainable: it’s the only way we’ll keep making great fashion and design available today, tomorrow and for generations to come. We will continue our work to lead the change towards a sustainable fashion industry”, says Anna Gedda, Head of Sustainability H&M Group.

H&M Sustainability Report–2018

FACTORS OF SUSTAINABILITY

RECYCLING

As per the released report, the company claimed to recycle 57% of all materials used during the course of production/manufacturing in 2018 which is 23% more than what they had last year. So far as the recycling of cotton is concerned, it reached 95% and the company is targeting for 100% for next year. The report further stated that, approx. 20,649 tonnes of textiles were collected for reuse and recycling through their collecting initiative which is 16% more than last year and represents the equivalent of 103 million T-shirts. The company also managed to reduce the carbon emission by 11% from the year 2017 and as per the report, the group set new goals of reducing absolute GHG-emissions in the company’s own operations by another 40% by 2030.

Not only production but H&M has also reportedly set a new goal of using either 100% recycled or sustainably sourced materials for all kind of packaging by 2030. The group has also created a roadmap to save the consumption as well as to re-use wastewater, which will be supported by WWF, and the target would be to reduce the water usage by 25% in production and to recycle 15% of wastewater back into production processes by 2022.

“Recycled materials are truly a win-win: they stop waste material from going to landfill and reduce the use of virgin raw materials. However, for many types of textiles, viable recycling solutions either do not exist or are not commercially available on a large scale. We are therefore collaborating with scientists and innovators to tackle this change, but at the same time working to increase other sustainably sourced materials as quickly as possible”, says Cecilia Brännsten, Environmental Sustainability Manager H&M Group.

H&M Sustainability Report–2018

TRANSPARENCY

Taking the entire narrative of Transparency to a different level, according to the report , later in April, H&M and H&M Home will add more information to its products on hm.com, enabling customers to find out in which factory their favorites products were produced, as well as further information on material composition and solutions for re-using and recycling products that are worn-out.

The group has also launched The Take Care Concept in further four markets, offering customers guidance, repair services, and products to care for their garments so they can live a longer life. The company has invested a lot of resources in the Artificial Intelligence to ensure the effectiveness in the entire supply chain and also to make it easier to ensure a good match between production and demand, thus saving energy, transport, and resources.

“Big change requires bold actions and the courage to aim high. At the same time, we have to be humble to the challenges our planet is facing. So if we want to make a real change, we have to be brave, push the boundaries and not be afraid to fail.” ANNA GEDDA, HEAD OF SUSTAINABILITY, H&M GROUP

EQUAL AND FAIR PAY

For a fair pay, the group has launched Fair Living Wage Strategy, under which the company set some targets last year and the result of which has been published in this report. Here is what their’ target and result :

Goal: Ensure that supplier factories producing 50% of H&M Group’s product volume are implementing improved Wage Management Systems by 2018.

Result: Exceeded the goal. 67% of their product volume is made in factories that are implementing improved Wage Management Systems. This covers 500 factories and about 635,000 workers.

Goal: Ensure that supplier factories producing 50% of H&M Group’s product volume have democratically-elected worker representation in place by 2018.

Result: Exceeded the goal. 73% of their production volume is made in factories that have democratically-elected worker representatives in place. This covers 594 factories and about 840,000 workers.

Goal: Ensure that 100% of supplier factories In Bangladesh have democratically-elected worker representation in place by 2018.

Result: Reached this goal ahead of schedule. 100% of their tier 1 supplier factories in Bangladesh had democratically-elected worker representation by December 2017.

Goal: 90% of business partners should regard H&M Group as a fair business partner by 2018.

Result: Reached this goal, 93% of their business partners see H&M Group as a fair business partner by 2018.

With such encouraging results, now the company is also focusing on building industry collaborations. Therefore, a conglomerate of 22 brands, several Industries, a global trade union representing the textile workers, have been formed which will come together within the collaboration platform. The objective is to create a ground-breaking system change and to transform the textile industry by promoting collective bargaining agreements, that are supported by brands’ responsible purchasing practices. The brands within this arrangement have signed a Memorandum of Understanding which commits them to ensure that their purchasing practices facilitate the payment of a living wage.

“The fact that 22 global brands have come together to tackle the issue of wages in the textile industry makes ACT a really ground-breaking coalition. It’s a true game-changer for the industry, paving the way for collective bargaining agreements and making it possible to find solutions at industry level which will stand the test of time. By ensuring that brands’ purchasing practices are included in the equation, a crucial step in creating a solid foundation for fair living wages has been taken”, says Jenny Fagerlin, Global Social Sustainability Manager H&M Group.H&M Sustainability Report–2018

Keeping the sustainability in the center, Denimsandjeans Vietnam is also coming up with its 4th edition of Denim Show under the theme- MY EARTH MY DENIM which is scheduled for June 12-13 at Ho Chi Minh City. To get the invites, log on to www.vmshow..denimsandjeans.com.

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Bext360 Blockchain Technology To Trace Organic Cotton https://www.denimsandjeans.com/denim/manufacturing-process/bext360-blockchain-technology-to-trace-organic-cotton/38138 https://www.denimsandjeans.com/denim/manufacturing-process/bext360-blockchain-technology-to-trace-organic-cotton/38138#respond Tue, 05 Mar 2019 12:33:15 +0000 https://www.denimsandjeans.com/?p=38138

Cotton is most widely used as a raw material in the world for manufacturing apparels, denims, textiles, lingerie and even food and medical products.With an increase in the organic cotton demand in the fashion world, it is a known fact that growing cotton has many challenges. This renewable and biodegradable resource has became an essential […]

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Bext360–Blockchain Technology To Trace Organic Cotton | Denimsandjeans

Cotton is most widely used as a raw material in the world for manufacturing apparels, denims, textiles, lingerie and even food and medical products.With an increase in the organic cotton demand in the fashion world, it is a known fact that growing cotton has many challenges. This renewable and biodegradable resource has became an essential part of textile industry. The increase in interest in organic materials in fashion is growing, and the global market for just organic cotton alone has risen to $15 billion according to the recent article in Forbes.

What is Organic Cotton ?

The organic cotton eliminates the use of harmful pesticides, fertilizers and chemicals. The techniques used does not harm soil fertilization , prevents polluton of water etc.Farmers who have shifted to organic cotton farming, not only made their lives healthy but also benefitted the ecosystem. Not only this, organic ways improves the working and provides a healthy environment for farmers and wrokers.

Bext360 – The Initiative

The Blockchain startup Bext360 has decided to partner with multiple tech companies for testing if the blockchain can be used for using the organic cotton supply chian.

“We’ve developed systems at the farm level,” said Dan Jones, founder and CEO of Bext360. “We can mark those bags so that we’re sure about the location where we’ve harvested the cotton.”

“By integrating these marker partners into this, we’re able to decrease the cost of people to manage their supply chain and increase their ability to prove authenticity, sustainability and origin,” added Jones

Bext360 provides comprehensive and measurable accountability for critical supply chains. The SaaS platform provides unsurpassed blockchain traceability and quantifiable measurements for sustainability.Bext360 focuses on supply chains such as coffee, seafood, timber, minerals, cotton and palm oil to provide a traceable fingerprint from producer to consumer.

The pilot test is called as Organic Cotton Traceability Pilot. It is a partnership between the C&A Foundation, the Organic Cotton Accelerator and Fashion for Good supported by C&A, Zalando, PVH Corp and the Kering Group. In the current phase, organic cotton is traced from farms to the gin for processing. The second and third phase will ensure the tracing of cotton from gin to consumer and then scaling it for fashion industries respectively.Organic cotton only accounts for under 1% of the total global production of cotton, according to the statistics from Textile Exchange. Still as it costs too much to produce, that percentage still accounts for nearly $15 billion market.

Several companies are working with technical pilot Bext360 for this initiative.To ensure the authenticity of the cotton , these companies “tag” the cotton which is further being “fingerprinted”  in the supply chain by Bext360 to ensure the veritable nature of the cotton.The blockchain software then creates a “token” through which the consumer can trace every path of cotton.  These individual electronic tokens can be used to track the process of harvesting, processing, manufacturing uptill the final product.

The blockchain software attached with every individual cotton source provides a digitized way to manage the payment of the stakeholders at every level.This way genuine farmers and cotton producers can be tracked and given their fair share of hardwork. It does not end here, the quality delivered to the customer can be fairly managed and maintained via this technology as it tracks those producers and fashion companies who are not producing the quality cotton that they claim.

The pilot Bext360 Agricultural project can be a great contributor in the sustainability efforts of the brands and the supply chain. With cotton becoming more verifiable, there will be added incentive for all in the chain to use the sustainable cotton and the brands will be happy to give verifiable tags to their consumers. In all , it can be a game change for DENIM and other cotton specific industries.

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American Eagle Clothing Rentals – A New Trend ? https://www.denimsandjeans.com/brands/denim-brands-international/american-eagle-clothing-rentals-a-new-trend/38060 https://www.denimsandjeans.com/brands/denim-brands-international/american-eagle-clothing-rentals-a-new-trend/38060#respond Sat, 23 Feb 2019 08:02:52 +0000 https://www.denimsandjeans.com/?p=38060

image courtesy : businessinsider.com American Eagle with 933 American Eagle Outfitters stores, 109 Aerie stand-alone stores, and 4 Tailgate stand-alone store Outfitters, Inc., is the famous American lifestyle clothing and accessories retailer that targets male and female university students, although older adults and teenagers wear the brand, The company has now launched a path breaking […]

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American Eagle–Clothing Rental Service | Denimsandjeansimage courtesy : businessinsider.com

American Eagle with 933 American Eagle Outfitters stores, 109 Aerie stand-alone stores, and 4 Tailgate stand-alone store Outfitters, Inc., is the famous American lifestyle clothing and accessories retailer that targets male and female university students, although older adults and teenagers wear the brand, The company has now launched a path breaking rental subscription service for clothing recently. Taking cues from the evergrowing sustainable discussions, the company has started  STYLE DROP Plan which offers used clothing with unlimited exchanges and free shipping for a fee of $49.95 a month. AEO Inc. has around 1,000 stores in the United States, Canada, Mexico, China and Hong Kong and ships to 81 countries worldwide.

The younger crowd today seeks newness in every attire.This enabled the fashion world to come up with latest designs and trends nearly every week and making fast fashion a success. However, fast fashion has had its very adverse effects on the environment . As a result companies are coming up with new options to cater to young consumer demands while trying to balance environmental concerns. This new initiative is one of such efforts.

In more and more categories, consumers are choosing to rent rather than own goods outright. Eg Spotify has supplanted CD sales and downloads, Netflix replaced video stores and ZipCar standing in for car ownership among many young urbanites,” a group of writers wrote in the publication’s State of Fashion report for 2019.

How Does It Work?

A pre- paid envelope will be created for your account when you subscribe for the STYLE DROP on American Eagle ‘s website.You can explore all the styles and trends and get the favourite ones in your closet. Wear them as much you want and when you are done, you can send them back using the pre-paid wallet.Repeat the process with monthly subscription of $49.95 and save on the retail price.You can rent three items at a time and exchange them an unlimited no of times! If you want to keep the item, you will be able to purchase it at 25% discount. This does not end here , along with this , you get free drycleaning and the zero shipping cost each side.

1.RENT                                                                2.RETURN                                                               3.REPEAT

Have a look at the trendy denim designs in the STYLE DROP.

American Eagle–Clothing Rental Service | Denimsandjeans

American Eagle–Clothing Rental Service | Denimsandjeans

American Eagle–Clothing Rental Service | Denimsandjeans

American Eagle–Clothing Rental Service | Denimsandjeans

American Eagle–Clothing Rental Service | Denimsandjeansimage courtesy : aestyledrop.com

The STYLE DROP by American Eagle is on the boom with “No contracts. No commitments. Cancel anytime.” policy.”Just got my first box today! In luv with this game changer!” one subscriber wrote on American Eagle’s  facebook page.

The initiative seems quite interesting and looks like a grand success right in the beginning. However, the real test will come over time as it will be clear what is the real cost for American Eagle in maintaining this service . How long do the garments last and how much profit they are able to make from each customer.

Another big question that will soon need to be addressed is – what will happen if this initiative is taken up by many other big retailers and the consumers start loving it ! Will it mean that the retailers will start buying less ? Will it mean lesser orders for the entire supply chain ?

We need to wait and see !

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Coveross – A New Japanese Fabric Finishing Technology https://www.denimsandjeans.com/denim-fabric-developments/coveross-a-new-japanese-fabric-finishing-technology/37887 https://www.denimsandjeans.com/denim-fabric-developments/coveross-a-new-japanese-fabric-finishing-technology/37887#respond Thu, 14 Feb 2019 05:06:48 +0000 https://www.denimsandjeans.com/?p=37887 Conveross

COVEROSS® technology” is multi-functional Japanese technology that can apply multiple benefits and functions onto a single fabric or garment. The technology aims to develop sustainable fabrics that are environment-friendly, multifunctional and custom-designed fabrics. It aims to bring the following functions to a single fabric Eco-Cleaning– Even if there is no light or water, almost all […]

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Conveross

COVEROSS® technology” is multi-functional Japanese technology that can apply multiple benefits and functions onto a single fabric or garment. The technology aims to develop sustainable fabrics that are environment-friendly, multifunctional and custom-designed fabrics.

It aims to bring the following functions to a single fabric

  • Eco-Cleaning– Even if there is no light or water, almost all the ammonia adhering to fabric is decomposed.
  • Thermal barrier- By suppressing the ultraviolet rays, it suppresses the rise in temperature inside clothes.
  • Energy recovery 
  • Cool touch – Provides cool feeling by vaporization heat effect due to high diffusivity
  • Deodorization 
  • Quicker absorption – Within 3 seconds
  • Sweat stain prevention – Without water repellant
  • Anti- pollen
  • Anti-pilling
  • Anti-Virus
  • Anti-Fungal
  • Anti-Static
  • Insect Repellent

COVEROSS® ︎is the registered trademark of HAP Co. Ltd, Japan.

Denimsandjeans spoke to Mr. Hap Suzuki , Owner of HAP Corporation, and tried to know more about how this technology works.

unnamedCongratulations on creating a new technology COVEROSS WIZZRD for fabric finishing which gives 10 different functions to a fabric. Please elaborate on what are these and what benefits are possible due to them.

COVEROSS® WIZZRD”  has ”10 comfortable functionalities” on a single fabric while maintaining the natural softness and breathability of 100% cotton, providing stress-free comfortable wear. By the action of titanium oxide or the like which is the catalyst particle (“W catalyst effect” of “photocatalyst” and “air catalyst”), oxidatively decomposes proteins that become the source of dirt and smell attached to the cloth itself. By having such a clean function, you can reduce the number of times of washing. Also, with the latest technology, comfort, cleanliness, freshness, etc. coexist in one fabric such as “heat shielding (3 to 5 ° C difference)”, “sweat reduction”, ” It is a highly functional material customized to your request.

COVEROSS– A New Fabric Finishing Technology | Denimsandjeans

How long you have been developing this new technology. We understand you already have Japanese Kaken test reports for this technology. Are the products commercially available?

The development period is three years. We have started mass-production sales in the Japanese market since 2018.(Trial order is 2017)

Please tell me the characteristics of the photocatalyst of COVEROSS® WIZZARD

1 The photocatalyst is realized by ionic bonding technology without using a binder (binder may be used depending on purpose). Therefore, there are points not generating formalin, points hard to be brittle, points not hardening the texture, maintaining breathability, improving wash resistance, and so on.

2 We have achieved high photocatalytic properties. Up to now, the concentration of the photocatalyst substance to be applied to the fiber fabric is limited to about 2%, but our company has realized the application at a concentration of over 10%. For that reason, we have achieved high numerical values (inspection association data) for each functionality.

3 Hybrid give functionalities other than photocatalysts. For example, a combination with various effects such as form stability, antistatic, anti-pilling, far infrared effect etc. becomes possible.

What are the different kind of fabrics that this can be applied? Is denim one of the important one of them?

Of course, denim is also possible. It is possible with many materials such as cotton, rayon, polyester, nylon. We started out with knitted fabrics, but we are proceeding with the development of fabric materials.

COVEROSS– A New Fabric Finishing Technology | Denimsandjeans

COVEROSS SAI is also another technology from your stable where you add minerals to the US cotton fiber. What are the advantages of adding these minerals?

By giving five minerals (called IR 414) to the fabric, it is expected that the flow of blood flow will be improved by high breeding rays (most affecting the human body in far infrared rays). By doing so, you can expect effects such as fatigue recovery effect, sleeping effect, high blood pressure measures and so on.

How many home washes does this finishing hold for the consumer? Normally it has been seen that after 20 home washes most of the treatments are not so effective.

By making full use of our latest technology, we will continue to function even at home laundry more than 30 times.

COVEROSS® ︎

How can a fabric manufacturer who wants to use your technology do so? Do you provide a license for the same or you sell fabrics yourselves?

At the moment we will sell fabrics ourselves. Our multifunctional processing “COVEROSS” is currently producing in Indonesia. We have developed our own chemicals and production facilities independently. There are requests from many companies to provide processing technology, but we are refusing them now. The reason is that the machining process is very difficult and the engineers need to stay on site.

Have any retail brands endorsed this technology? Will this entail usage of any kind of tags for the consumers to understand the technology?

Yes, in order to explain functionality and sustainability, we have also created POPs, tags, posters, etc.

Contact Mr. Hap Suzuki at moto.suzuki@hap-h.jp for more information.

______________________________________________________________________________________


Archroma Booth | Denimsandjeans Vietnam

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Sustainability Targets Of Arvind – A Talk With Abhishek Bansal https://www.denimsandjeans.com/environment/sustainability-targets-of-arvind-a-talk-with-abhishek-bansal/37738 https://www.denimsandjeans.com/environment/sustainability-targets-of-arvind-a-talk-with-abhishek-bansal/37738#respond Thu, 31 Jan 2019 12:52:39 +0000 https://www.denimsandjeans.com/?p=37738

Arvind is one of the most reputed textile group globally. It has been playing leadership role in various textile segments in including denims . Being the creator of the denim industry in India – which is now ranking second globally-  , it has always been looked upon as role model for various visionary technologies and […]

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Arvind is one of the most reputed textile group globally. It has been playing leadership role in various textile segments in including denims . Being the creator of the denim industry in India – which is now ranking second globally-  , it has always been looked upon as role model for various visionary technologies and projects which they envision. With sustainability becoming a clarion call in the apparel and textile industry, it was natural that Arvind would be one of the leading companies to take steps in this direction. We wanted to understand from them how important sustainability is for them and how they have set up a path to achieve their goals in this direction. We spoke to Abhishek Bansal (Head –Sustainability) to understand the efforts which have already been taken or are being envisaged to be taken in the near future.

Arvind is one of the most well known and progressive denim groups globally. Does Arvind also look for leadership position when it comes to sustainability?

Arvind aspires to be a leader on Sustainability issues not only within textile sector; but we look up for leaders across industrial sectors in each of the sustainability aspect and make those as role models for setting our goals and path forward. However, our focus is on lifting the whole industry up when it comes to sustainable issues. We are never going after exclusivity when it comes to sustainable technologies/projects. We openly share our knowledge and experience through various platform and through our sustainability report. We are also part of various initiatives like Sustainable Apparel Coalition, ZDHC and Apparel impact institute to drive larger industry wide changes.

What are the specific areas where you feel Arvind is better placed to take up sustainability efforts when we consider the eco system in India? Please give us some updates on the results achieved in some of them.

One of our core focus is on removing the dependence of textile on fresh water. It has deep value in the context of water scarcity and water availability scenario. Over the past years, we have removed our dependence on freshwater to extent of 70%. We use 70% of our water from recycled waste water. We are targeting to achieve 90% with-in next two years. We are also investing heavily in promoting sustainable cotton farming and have scaled our farm operations to produce sustainable cotton equivalent to 40% of our production and targeting to increase this by four time by end of 2022.

Sustainability | Arvind

That’s a great achievement . How did you do it and how does it translate into per meter usage?

The efforts have been on four sides broadly:

  • Reducing water usage in existing machines/operations: This is a combination of strong management systems on how we use water in process plus regular upkeep and maintenance to track any leakages and wastes. This also includes modifications in existing machines which helps reduce; e.g. we made modifications in ropy dyeing machine and are able to reduce water consumption by 70,000 litres per day only from one single machine
  • Reducing water usage by moving to alternate technologies: In garment washing we are heavily promoting the use of no-stone wash machines, ozone machines and laser machines to reduce the usage of water in washing.
  • Developing disruptive technological solutions: Developing, testing and scaling dyeing innovations with several start-ups partners which are helping to completely change the water usage dynamics in denim production. A good example of this is Gaston foam dyeing technology for Denim yarn dyeing. This technology is currently under installation and would help save almost 90% of the water usage in conventional dyeing process.
  • End of pipe water recycling: After all the options for water reduction are exhausted, we implement initiatives for recycling of waste water; which could be either effluent from process of municipal sewage that we buy from local municipalities

Sustainability | ArvindSustainability | Arvind

If you were to rank various focus areas in sustainability in terms of importance for your company , how would you do that?

We rank water as highest because of this being both local and global issue. Below is ranking of key things that we look at in order of priority:

    • Water
    • Health & Safety
    • Renewable Energy, Climate Change
    • Sustainable cotton/raw materials
    • Chemical/Sustainable chemistry

Post consumer waste is still not as huge a problem in India as in the western world – perhaps because there is a market for used apparel . Whereas globally only about 1% of apparel is recycled , in India this figure might be higher. Any inputs on how it works in India. Do you see this problem significantly increasing?

In India, on average the per capita consumption of textiles in much lower than west. So in first place it will be safe to assume that we wear garments for longer than average person in US. We also have the practice of passing on the used clothes within the family or to the surrounding communities, which keeps these in circulation until end of useful life. However, this is rapidly changing specially in urban and semi-urban areas where people no longer want to wear used clothes. Per capita consumption of clothes is also rising among youth and urban population. We see this problem increasing in the coming year and shift would be rapid. We are looking at used garment recycling technologies and we are hopeful that technologies would be commercially established before we start to face these challenges in India.

Sustainability | Arvind

There is a general feeling that improving systems and processes for sustainable productions increases costs. Do you think the customers are ready to pay the extra price for this effort and cost?

Improvement in systems and processes definitely results in increased costs, however, we look at these as investments which pay back directly or indirectly in longer term. In few cases, the payback is really long or not immediately visible and such projects are challenging to implement at large scale. We have seen very low interest from consumers in paying extra for sustainable clothes. However, we see a clear preference when you provide a sustainable apparel within the same price range as conventional apparel.

Sustainability | Arvind

Has Arvind fixed up some long term goals regarding sustainability?

We have long terms goals on various sustainability aspects:

    • 90% water from recycled water sources by 2020. Removing dependence on freshwater for production
    • 400,000 acres of Sustainable cotton farms by 2022
    • 30% renewable energy in operations by 2022

Sustainability | Arvind

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