OPENING CEREMONY

The event opened on June 24, 2026, with an Opening Ceremony. Mr. Vu Duc Giang, Chairman of the Vietnam Textile and Apparel Association (VITAS), shared insights on Vietnam’s growing potential within the global textile and apparel industry. This was followed by remarks from Dr. Dang Vu Hung, Chairman & CEO of PPJ Group, highlighting the role of Vietnamese industry leadership in shaping the future of denim manufacturing in Southeast Asia.

Visitor Profiles

The show welcomed more than 750 visitors across both days, with strong international representation.
Visitors included sourcing teams, designers, and decision-makers from Japan, Korea, China, Cambodia,
Sri Lanka, India, Hong Kong, America, and across Southeast Asia. Key international brands and companies in attendance included Gap, Levi’s, Calvin Klein, Muji, Edwin, ITOCHU, Terra Korea, L-World Korea, Crystal HK, Walmart, Saitex and many others. It also included major Vietnamese industry players such as Phong Phu, MGF, Vinatex, Nien Hsing Garment, Nha Be Garment, Thuan Hai Jeans, Marvel Cambodia. Alongside this, prominent Vietnamese local brands including V Sixtyfour, Yame, Routine, Blue Exchange, Ninomaxx, and many others were also present.

Trend Area

The Trend Area offered a curated lens on where denim is headed. Anachronistic Roots merged classic western workwear with East Asian heritage through dense rigid denim in herringbone and indigo plaids.
Bio-Tech Futurism showcased lightweight, bio-based stretch fabrics that look premium but are rooted in clean, circular manufacturing. Earth-Bound Pigments explored natural dyes & plant based blends of hemp, organic cotton , recycled fibers.Smart Utility & Tech Denim responded to Southeast Asia’s climate realities with moisture-managing, temperature-regulating fabrics. Cyber-Athleisure & Digital Aesthetics captured the screen-to-street sensibility through metallic and 3D jacquard denim that looks industrial but wears as softly as activewear.

Denim Bazaar

The Denim Bazaar was created as a platform for local artisans, small businesses, and emerging creators to showcase and promote their brands. Unlike the main exhibition area, the Bazaar (B2C space) focused on independent labels, handcrafted products, upcycled denim creations, accessories, and
small-scale collections. It gave visitors an opportunity to discover unique denim products while allowing local creators to connect directly with potential customers and industry professionals.
The idea was to support local talent and provide a space where smaller brands could gain visibility as part of the larger denim community.

Workshops

Workshops played a key role in engaging designers, students, and industry professionals through hands-on learning and experimentation. Renewjeans Workshop included denim painting and
customization workshop where visitors painted and customized denim tote bags, wallets, and canvas
artworks. Fabric for the workshop was sponsored by Viet Hong Denim. HMS Stone Workshop conducted a hands-on session where participants used HMS Designer Pens and stone wash inspired tools to customize denim products and experiment with surface design. Bottle Holders were
sponsored by Tuong Long Vietnam and Denim Bags were sponsored by Advance Denim.

Panel Discussions & Talks

AI In Denim: Opportunities, Applications And The Future Of Product Development

The discussion featured Jason Fernandez (Director Global Sourcing , Development , VF Corporation) and Michael Lam (Director, Advance Denim). It was moderated by Janet Lui (Senior Manager , Design &
Product Development – Denim Division , Crystal Intl. Group Ltd). The discussion addressed the opportunities and applications of Artificial Intelligence in denim, including its impact on product development and the future of design innovation.

Vietnam’s Denim Evolution: Local To Global

The discussion featured Khiêm Nguyễn Ngọc Duy (YAME) and Romeo M. Ordas (Viet Hong Textile
Dyeing JSC). It was moderated by Ana Paula Alves de Oliveira, Strategic Director at Be Disobedient.
The discussion explored Vietnam’s denim evolution, tracing its journey from local manufacturing roots to its expanding presence in the global denim supply chain.

When Creativity Meets Algorithms: The New Era of Generative Design & Product Development

The program included a presentation by Janet Lui, (Senior Manager, Design & Product Development
Denim Division at Crystal International Group Limited, HK). Titled “When Creativity Meets Algorithms: The New Era of Generative Design and Product Development,” the session outlined how AI and generative tools are reshaping design workflows, product development cycles, and creative possibilities within the denim industry.

Visitor Profile

The show welcomed over 1100 visitors, including leading international and domestic brands, retailers, and sourcing companies. Notable attendees included Tshepo Jeans, Inditex, H&M, Hugo Boss, Puma, PVH, Tommy Hilfiger, Calvin Klein, Ralph Lauren, Flying Machine, Levi’s, Target, Myntra, Amazon, The Pant Project, The Bear House, Banana Club, Bestseller, Rare Rabbit, Trends, Zudio, Lifestyle, Aditya Birla Group, All We Wear Group, Texport, Dynawash (Sri Lanka), along with several other buying houses and industry professionals.

The visitor mix reflected strong representation from design, sourcing, product development, and sustainability teams.

40+
Exhibitors
Denim Fabric, Garment Manufacturers, Accessory, Chemical, Laundry And Technology

10+
Countries
India, Italy, Austria, Republic of San Marino, USA, Singapore, Spain, Turkey, South Korea etc.

2000+
Visitors
Decision Makers From Top Denim Brands, Retailer, Buying House, Factory And Traders

5+
Seminar, Workshop,Talk
International Experts Who Spoke On The Latest Trend, Innovation, Sustainability And Technology

Exhibitor Overview

The exhibition featured a diverse group of companies across fibers, fabrics, garments, chemicals, trims, and technology.

Key Participants Included:
• Arvind Limited, Nandan Denim, Jindal Worldwide, LNJ Denim, Oswal Denim, Ginni International, Maruti Denim, Suryalakshmi, Syama Denims
• Reliance Industries, Birla Cellulose, Lenzing, LYCRA, Hyosung
• Tonello, Officina39, Brongo, Ramsons, Yilmak Makina, Vertex Technology
• Aadi Sustainability Solutions, Anubha Industries, Shakti Arts, Indaco Jeans, Ultra Denim
• Zaitex / Ravchem, Panam Biochem, SF Dyes
• Golden Fashion, Khyaati Leather, Fashion Accessories, Copen United
The exhibitor mix (40 companies) ensured representation across the full supply chain, from raw materials to finished garments and processing technologies.

Knowledge Sessions & Panels

The event featured a series of panel discussions, talks, and presentations addressing key industry themes across sourcing, sustainability, innovation, and market evolution.

From Meme to Mill: How Gen-Z Is Rewriting Fashion’s Supply Chain

Regenerative Cotton from India: From Farm To Fashion (Hugo Boss x Raddis®Cotton)

Rethinking Denim Texture: Innovation Starts At The Fiber

Indian Denim Brands – Reinvention Or Rejuvenation

Making India the Preferred Sourcing Destination: Vision, Readiness & Reality

From Process To Purpose – Where Technology Meets Sustainable Chemistry

Trend Area (WGSN) – A/W 27/28 Forecast

The Trend Area, curated in collaboration with WGSN, showcased key A/W 27/28 Denim Fabric, Wash & Finish Forecasts across two core directions: Unfiltered and Human Touch. The display translated global trend insights into practical design, material, and finish innovations for the denim industry.

A/W 27/28: Unfiltered
• Love Worn – Blue Fingers
Focused on aged, worn, and repaired aesthetics, positioning imperfections as a new status symbol. Key directions included weathered finishes, rust and pigment treatments, and visible mending, supported by sustainable materials such as recycled and regenerative cotton blends

• Crafted With Care
Highlighted construction-led design, with colourful threads becoming a defining feature. Emphasis was placed on sustainable sourcing, non-tradi-tional stitching details, and circular solutions such as dissolvable threads for improved recyclability.

• Truly Romantic
Introduced a softer, decorative approach to denim through lace, florals, and layered techniques. Lightweight blends and upcycled materials supported a feminine, occasionwear-inspired direction.

A/W 27/28: Human Touch
• Messy Play
Explored expressive, artistic finishes combining handmade and digital techniques. Key elements included bleach effects, pigment applications, and DIY-inspired customization.
• Moody Animal
Reinterpreted animal patterns in tonal, textured forms suited for winter, using techniques such as laser, jacquards, and coated finishes across darker colour palettes.
• Photo Real
Focused on bold, photorealistic and graphic prints, incorporating digital printing and layered surface techniques to create statement, narrative-driv-en denim.
Overall, the Trend Area emphasized a shift toward authenticity, craftsmanship, and expressive surface design, supported by sustainable materials and innovative finishing techniques.

Workshops & Engagement Activities

A sustainability-focused workshop by Karmann explored upcycling through hands-on activities using fabric scraps.
A key highlight was the inclusion of handcrafted keychains made by specially-abled artisans, bringing attention to inclusive craftsmanship and the value of their skill and creativity within the design ecosystem.
Participants engaged in simple stitching techniques and created small upcycled products, while the session also reinforced the importance of circular design and responsible material use
Conclusion
The 8th edition of Denimsandjeans India continued to serve as a focused platform for business interaction, knowledge exchange, and industry networking. The participation of key global and domestic players reflects ongoing interest in India as a sourcing destination and innovation hub for denim and related segments.

Visitor Profile And Attendance

The show welcomed 1,056 visitors across both days, with strong international representation. Visitors included sourcing teams, designers, and decision-makers from New York, Asia, MENA and across Europe. Key international brands in attendance included Uniqlo, Rag & Bone, Centric Brands, Ann Taylor, PacSun, Abercrombie & Fitch, Mango, Hugo Boss, H&M, Inditex, Bestseller, Worldbox, LPP, Next Sourcing, and Kontoor Brands. In addition, the show saw significant participation from major Turkish brands such as LC Waikiki and Colin’s and Defacto. Alongside this, prominent Egyptian brands including Concrete, Be Indie, and others were also present.

This mix of global and regional brands reinforced the show’s role as a focused platform
for sourcing, collaboration, and industry dialogue.

Exhibitor Overview And Supply Chain Representation

D&J Egypt featured 80 exhibitors, offering an overview of the complete denim supply chain. The exhibitor mix included fabric manufacturers, garment producers, accessory and trim suppliers, chemical and dye specialists, washing and finishing technology providers, machinery companies, and sustainability solution experts. A notable highlight was the collaboration with ITHIB, which brought 23 Turkish companies to the show. In total about 30 Turkish exhibitors participated, alongside 20
Egyptian companies, with the remaining exhibitors representing other key denim producing regions. Together, they presented a view of denim manufacturing capabilities and innovations.

Trend Area Highlights

Meanwhile, the curated Trend Area reflected both regional inspiration and global denim directions. Overall, it focused on sustainability, comfort, and creative expression.

Workshops And Creative Engagement

Workshops played a key role in engaging designers, students, and industry profession als through hands-on learning and experimentation. In collaboration with KB Denim and HMS Washing, a series of creative sessions were hosted throughout the two days. Workshops were organized by KB Denim and HMS.

KB denim Workshops included:

• Denim Clutches Workshop by Marina El Belony, Bags & Belts Designer, focusing on craftsmanship and accessory design using denim.
• Free-Hand Draping Workshop by Waleed Khairy, Fashion Designer and CDD Co-Founder, exploring form, movement, and creative construction directly on the body.
  
  HMS Workshop conducted the immersive “Cairo Denim Heist” session. During the workshop,
  participants used tools such as the HMS Designer Pen and HMS Moons to create fade effects
  on denim money bags. The workshop demonstrated water-free techniques, emphasizing
  innovation without water waste or sludge generation.
  Together, these workshops highlighted denim’s creative potential. At the same time, they
  reinforced the importance of sustainable production practices.

Panels, Talks, And Industry Discussions

The event opened on January 19, 2026, with an Opening Ceremony. Mr. Magdy Tolba, Chairman of T&C Garments, shared insights on Egypt’s growing potential within the global textile and apparel industry. This was followed by remarks from Mr. Mustafa Denizer, Board Member of ITHIB and CEO of Diktaş, highlighting Turkey-Egypt collaboration.

The discussion featured Mr. Gokhan Ünsal (DNM Denim) and Ms. Dilek Erik (Sharabati). It was moderated by Mr. Nicolas Prophte of the Denim Deal Steering Committee. The discussion addressed the realities of post-consumer recycled cotton, including challenges in scale, quality, and future direction.

The panel featured Ms. Kara Johnson (PacSun), Mr. Autari Goggia (Rag & Bone), and Ms. Nikita Raman (Hugo Boss). The session was moderated by Mr. Nicolas Prophte. The panel examined how design, innovation, and sustainability are evolving amid cost pressures and changing consumer expectations.

The program included a presentation by Mr. Ahmed Zohair, Director at GAFI’s Investment Promotion Sector. Titled “Egypt – Great Opportunities for Investment in the Textile and Apparel Industry,” the session outlined policy support, infrastructure development, and investment incentives available in the country.

1. W Denim is a premium denim and non-denim fabric since 2004 . Your Sirikcioglu group has been an important player in the Turkish market . How do you see the changing scenario affecting the business and how are you adapting to it ?

W DENIM, as part of the Sirikcioglu Group, has been a trusted supplier of premium denim and non-denim fabrics since 2004. The textile industry is undergoing a profound transformation driven by sustainability demands, digitalization, and changing consumer expectations. We see these changes not as challenges, but as new opportunities.

Our adaptation strategy is built on three pillars: innovation, sustainability, and customer-centricity. Through our R&D investments, we develop new fabrics that meet both fashion and performance needs. Sustainability lies at the heart of our company; we operate with eco-certified production processes, technologies that save water and energy, and a circular production approach.

In addition, we work in close collaboration with our customers, enabling us to quickly adapt to trends, deliver tailored solutions, and ensure high quality with reliable lead times.

This approach allows us to maintain our competitive edge in a changing market while contributing positively to the future of the denim industry.

2. How important do you think Egypt is getting as a denim sourcing location?

Egypt is rapidly becoming a strategic hub for denim sourcing. This is driven by its proximity to Europe and shorter lead times, the preferential trade advantages with the U.S. market through QIZ, the growing textile investments, and the government incentives offered through industrial zones such as the SCZone. Over the past two years, increased textile/apparel investments and export growth have further reinforced this trend.

From our company’s perspective, Egypt’s importance is rising — and we are aligning with this trajectory. As Sirikcioglu Group, we have completed the official approval process for an investment in Egypt and decided to establish a new denim facility in the SCZone. This step is fully aligned with our goals of being closer to customers, enhancing agility, and achieving competitive costs. The news of this investment has also been reflected in public media.

In conclusion: Egypt is becoming an increasingly critical location for supply diversification, fast lead times, and cost/efficiency optimization. With W DENIM/Sirikcioglu’s global scale and structure (120 million meters annual fabric capacity), our presence in Egypt is integrated into this long-term strategy.

3. W Denim is one of Turkey’s largest integrated textile companies. Could you share your current annual denim fabric production capacity (in meters/tons), and how this has evolved in recent years? 

Sirikcioglu Group has an integrated production capacity of approximately 120 million meters of fabric annually, covering both denim and non-denim fabrics.In addition, with a daily yarn production capacity of 350 tons (including ring, open-end, and textured yarns), we secure the fundamental inputs of our production process within our own facilities.

Through our competitive pricing policy, we deliver sustainable added value to our customers, while our investments in digitalization and sustainability demonstrate our commitment to responsible growth for the future. Within this framework, our planned denim manufacturing investment in Egypt’s SCZone will further increase our capacity and expand our global export network.

4. We thank you for joining for second time the Denimsandjeans Egypt show in 2026. What would  be the most important products and offerings that you will make to the buyers in the show ?

We are delighted to participate in Denimsandjeans Egypt for the second time. This year, we will meet our buyers around three main focus areas:

1. Sustainable Denim Collections
Our eco-friendly fabrics, produced from internationally certified yarns such as GOTS and GRS, and developed with water- and energy-saving technologies, contribute to the vision of sustainable fashion.

2. Innovative & Fashion-Oriented Products
Alongside high-stretch performance fabrics, lightweight and comfortable summer denims, and premium non-denim fabrics with coatings and special effects, our collection also features:

• Fabrics developed with Emana® technology, which helps reduce the appearance of cellulite, and
• Laser pattern applications that stand out for their aesthetic and technical qualities.

3. Customized Solutions for Customers
Through fast lead times, flexible production capacity, and collection-based collaborations, we aim to provide our customers not only with fabrics but also with combined advantages of trend insight, sustainability, and reliable supply.

5. With the new sustainability legislations by EU , how would the brands’ demands on companies like yours would change ?

With the new EU sustainability regulations, brands will increasingly expect greater transparency, traceability, and environmentally friendly production from us. Since we have invested in these areas from the very beginning, we are already fully prepared to meet and deliver on these demands.

6. What are the most important sustainability technologies incorporated by you in recent times ?

–  In our production processes, we have succeeded in completely eliminating water usage by up to 100%, a highly critical step for the preservation of water resources.

–  Through our wastewater recovery facilities, we have systematized closed-loop water usage, minimizing our environmental impact.

–  On the energy side, our solar energy systems (PV) now supply 25% of our total energy needs from renewable in-house resources.

– In addition, energy recovery systems and low-emission production technologies continuously reduce our carbon footprint.

–  By using recycled and certified fibers in our fabrics, we contribute to the circular economy.

For any more details, please connect with Mr. Nuri Sirikci at nsirikci@wdenim.com

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