Table Of Contents
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SN. |
Particulars |
| 1. |
Table showing the imports of all jeans along with the average price and y-o-y growth into EU from Turkey for the period from 2014 to 2017 |
| 2. |
Graph showing the imports of all jeans into EU from Turkey for the period from 2014 to 2017 |
| 3. |
Graph showing the average price of all jeans into EU from Turkey for the period from 2014 to 2017 |
| 4. |
Table showing the imports of men’s jeans along with the average price and y-o-y growth into EU from Turkey for the period from 2014 to 2017 |
| 5. |
Graph showing the imports of men’s jeans into EU from Turkey for the period from 2014 to 2017 |
| 6. |
Graph showing the average price of men’s jeans into EU from Turkey for the period from 2014 to 2017 |
| 7. |
Table showing the imports of women’s jeans along with the average price and y-o-y growth into EU from Turkey for the period from 2014 to 2017 |
| 8. |
Graph showing the imports of women’s jeans into EU from Turkey for the period from 2014 to 2017 |
| 9. |
Graph showinhg the average price of women’s jeans into EU from Turkey for the period from 2014 to 2017 |
| 10. |
Graph showing the y-o-y growth of all jeans including men’s and women’s into EU from Turkey from 2014 to 2017 |
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1. All Jeans
The imports of all jeans into EU from Turkey saw a increase in trend for the consecutive period from 2014 to 2017, the significant growth can be seen in the year 2016 of about 14% from about 71 million pcs in the year 2015 to about 81 million pcs in the year 2016 which further increased to 84 million pcs in 2017. The average price of all jeans was little ,more than euro 13 per pc for the period from 2014 to 2017. This is a considerable price keeping in view that the average import price from all destinations into EU is about Euro 6. And at the kind of quantities that we are looking at , it is really an achievement for Turkey. The growth in 4 years crosses 27% !
| Exporting Country | Year of Import | All Denim Apparel
(Million Pcs) |
Total Value
(Million Euro) |
Average Price
(Euro/Pc) |
Growth
(%) |
| Turkey | 2014 | 64.30 | 871.08 | 13.55 | 13.38 |
| Turkey | 2015 | 71.19 | 968.17 | 13.60 | 10.72 |
| Turkey | 2016 | 81.01 | 1,068.53 | 13.19 | 13.79 |
| Turkey | 2017 | 84.21 | 1,122.93 | 13.33 | 3.95 |
2. Men’s Jeans
The imports of men’s jeans into EU from Turkey was reasonable with the total growth in 4 years about 10% . It is not too much , but its not bad either. Men cannot complain because the major growth is happening in women segment.
| Exporting Country | Year of Import | Men’s/Boys Jeans
(Million Pcs) |
Total Value
(Million Euro) |
Average Price
(Euro/Pc) |
Growth
(%) |
| Turkey | 2014 | 33.57 | 458.76 | 13.67 | 13.91 |
| Turkey | 2015 | 34.72 | 478.15 | 13.77 | 3.43 |
| Turkey | 2016 | 36.54 | 526.32 | 14.40 | 5.24 |
| Turkey | 2017 | 36.53 | 508.25 | 13.91 | -0.03 |
3. Women’s Jeans
This is where the real growth is . A stupendous 55% growth in 4 years averaging over 12% p.a . This is really something and is mainly driven by fast fashion brands like Zara, H&M etc. The average price remains more or less constant.
| Exporting Country | Year of Import | Women’s/Girls Jeans
(Million Pcs) |
Total Value
(Million Euro) |
Average Price
(Euro/Pc) |
Growth
(%) |
| Turkey | 2014 | 30.73 | 412.32 | 13.42 | 12.77 |
| Turkey | 2015 | 36.47 | 490.02 | 13.44 | 18.68 |
| Turkey | 2016 | 44.46 | 542.21 | 12.19 | 21.91 |
| Turkey | 2017 | 47.68 | 614.68 | 12.89 | 7.24 |
Turkey has really stuck to its job of supplying quality jeans to brands in EU. It has continuously worked on skill improvements and on its logistics. The result is that fast fashion brands find Turkey the best place to source even though it is much costlier. Zara, H&M and many other retailers depend for huge volumes on Turkey and this is reflecting in its growth.
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