In this report, we are providing information about what major USA brands purchased denim from Turkey in 2022 .

With this data, fashion retailers can make more informed decisions when purchasing or manufacturing denim from Turkey. This report also provides insight into which US companies purchase at large volumes and which brands have bigger spending power based on their average prices. [private_special] We need to consider that this data reflects the amount of purchases by brands for shipments to USA . So for example, if Levi’s purchased denim from Turkey for shipment to Europe, it would not reflect in this report.

As we can see from the pie chart below, the top US brands (15) bought about 84% of the total denim apparel purchased by global denim brands from Turkey in 2022 which is a large part of the business!

Share of Each of Top 15 Brands

We will be focusing on this data to further analyze in details in the ensuing sections.

TOP 15 COMPANIES BUYING DENIMS

This section provides a snapshot into the quantity of goods purchased (in lakhs) by US brands from Turkey manufacturers. US is one of the largest denim buyers, with major brands such as Urban Outfitters, Levi’s, Good American leading the industry.

According to data obtained from Turkey manufacturers, Urban Outfitters made an impressive purchase of 7.2 lakhs pieces with a value of around 14 .8 million USD. This was followed by Levis purchasing 5.6 lakhs pieces of denim with a value unit of around 7 million USD and Good American bought 4.5 lakhs pieces at about USD 9 million ,

Average Buying Price (USD/Pc)

The fact that the Ralph Lauren purchased only 0.4 lakhs quantity of denim but still paid an average price of 31.41 USD per meter makes them one of the highest paying buyers in Turkey and beyond.

TOP 3  GARMENT SUPPLIERS OF THESE BRANDS

In this section, we will look into who are the major suppliers of these top USA retail brands. We will also list out their top 3 largest suppliers to provide a comprehensive view.

It is evident, Baykan Denim is major supplier for Urban outfitters supplying over 3.7 lakh pieces at an average price of 21.54 USD/pc.

For Levis, Taypa Tekstil is the major manufacturer providing over 3.3 lakh pieces at an average price of 12.19 USD/pc. And similarly like this for other brands.

In 2022, an estimated 4.1 million pieces of denim apparel [/private_special] were bought by US brands from Turkey which makes it an important supplier of denim garments for them. Of course when we consider the shipments made to other destinations for these brands, the quantities would be much higher.

Turkey’s success lies in its ability to produce quality products while having large scale production capacities. This allows US brands work on different kind of products with Turkish producers.