ŞİRİKÇİOĞLU GROUP is one of the most reputed textile and denim group from Turkey. Having their large manufacturing facilities in yarn, denim and non-denim for over few decades, the company employs over 4000 in the facilities located in different regions of Turkey. Egypt becomes an important part for their global strategy and as they join again the D&J Egypt show ( Jan 19-20, 2026) , we reached out to their Director to understand a little more about their products, strategies and long term plans. Here is a short Q&A we had with their Director, Mr. Nuri Sirikci.
1. W Denim is a premium denim and non-denim fabric since 2004 . Your Sirikcioglu group has been an important player in the Turkish market . How do you see the changing scenario affecting the business and how are you adapting to it ?
W DENIM, as part of the Sirikcioglu Group, has been a trusted supplier of premium denim and non-denim fabrics since 2004. The textile industry is undergoing a profound transformation driven by sustainability demands, digitalization, and changing consumer expectations. We see these changes not as challenges, but as new opportunities.
Our adaptation strategy is built on three pillars: innovation, sustainability, and customer-centricity. Through our R&D investments, we develop new fabrics that meet both fashion and performance needs. Sustainability lies at the heart of our company; we operate with eco-certified production processes, technologies that save water and energy, and a circular production approach.
In addition, we work in close collaboration with our customers, enabling us to quickly adapt to trends, deliver tailored solutions, and ensure high quality with reliable lead times.
This approach allows us to maintain our competitive edge in a changing market while contributing positively to the future of the denim industry.
2. How important do you think Egypt is getting as a denim sourcing location?
Egypt is rapidly becoming a strategic hub for denim sourcing. This is driven by its proximity to Europe and shorter lead times, the preferential trade advantages with the U.S. market through QIZ, the growing textile investments, and the government incentives offered through industrial zones such as the SCZone. Over the past two years, increased textile/apparel investments and export growth have further reinforced this trend.
From our company’s perspective, Egypt’s importance is rising — and we are aligning with this trajectory. As Sirikcioglu Group, we have completed the official approval process for an investment in Egypt and decided to establish a new denim facility in the SCZone. This step is fully aligned with our goals of being closer to customers, enhancing agility, and achieving competitive costs. The news of this investment has also been reflected in public media.
In conclusion: Egypt is becoming an increasingly critical location for supply diversification, fast lead times, and cost/efficiency optimization. With W DENIM/Sirikcioglu’s global scale and structure (120 million meters annual fabric capacity), our presence in Egypt is integrated into this long-term strategy.
3. W Denim is one of Turkey’s largest integrated textile companies. Could you share your current annual denim fabric production capacity (in meters/tons), and how this has evolved in recent years?
Sirikcioglu Group has an integrated production capacity of approximately 120 million meters of fabric annually, covering both denim and non-denim fabrics.In addition, with a daily yarn production capacity of 350 tons (including ring, open-end, and textured yarns), we secure the fundamental inputs of our production process within our own facilities.
Through our competitive pricing policy, we deliver sustainable added value to our customers, while our investments in digitalization and sustainability demonstrate our commitment to responsible growth for the future. Within this framework, our planned denim manufacturing investment in Egypt’s SCZone will further increase our capacity and expand our global export network.
4. We thank you for joining for second time the Denimsandjeans Egypt show in 2026. What would be the most important products and offerings that you will make to the buyers in the show ?
We are delighted to participate in Denimsandjeans Egypt for the second time. This year, we will meet our buyers around three main focus areas:
1. Sustainable Denim Collections
Our eco-friendly fabrics, produced from internationally certified yarns such as GOTS and GRS, and developed with water- and energy-saving technologies, contribute to the vision of sustainable fashion.
2. Innovative & Fashion-Oriented Products
Alongside high-stretch performance fabrics, lightweight and comfortable summer denims, and premium non-denim fabrics with coatings and special effects, our collection also features:
- Fabrics developed with Emana® technology, which helps reduce the appearance of cellulite, and
- Laser pattern applications that stand out for their aesthetic and technical qualities.
3. Customized Solutions for Customers
Through fast lead times, flexible production capacity, and collection-based collaborations, we aim to provide our customers not only with fabrics but also with combined advantages of trend insight, sustainability, and reliable supply.
5. With the new sustainability legislations by EU , how would the brands’ demands on companies like yours would change ?
With the new EU sustainability regulations, brands will increasingly expect greater transparency, traceability, and environmentally friendly production from us. Since we have invested in these areas from the very beginning, we are already fully prepared to meet and deliver on these demands.
6. What are the most important sustainability technologies incorporated by you in recent times ?
– In our production processes, we have succeeded in completely eliminating water usage by up to 100%, a highly critical step for the preservation of water resources.
– Through our wastewater recovery facilities, we have systematized closed-loop water usage, minimizing our environmental impact.
– On the energy side, our solar energy systems (PV) now supply 25% of our total energy needs from renewable in-house resources.
– In addition, energy recovery systems and low-emission production technologies continuously reduce our carbon footprint.
– By using recycled and certified fibers in our fabrics, we contribute to the circular economy.
For any more details, please connect with Mr. Nuri Sirikci at nsirikci@wdenim.com
