Denimandjeans | Global Trends, News and Reports | Worldwide

Category: Denim Brands – Int’l

  • Levi’s ties up with the world’s most expensive artist to create new collection

    Damien Hirst is suppposed to the most expensive artist in the world because of the astounding prices at which his creations sell – whether it is Diamond covered skull, or Sharks in Formaldehyde(!) etc.

    Damien Hirst is lending his talents to Levi’s and helping them develop the collection of Spring 2008 Warhol Factory X Levi’s Label(to be launched at New York Fashion Week in September) . The Warhol Factory X Collection was first launched in 2006 and paid tribute to Andy Warhol’s famous pop-culture art. This collection is priced between USD 190 – USD 250/- for Jeans and USD 80-300 for tops. The full name of the collection will Warhol Factory X Levi’s X Damien Hirst

    Why is Levi’s doing this?

    The answer is very simple. They want to strengthen their image as an important manufacturer of Premium Jeans . Levi’s has been able to grow its profits in 2006 largely because of their increased sales of Premium high-end Jeans. And they want to make more profits by selling more of these jeans.
    Premium Jeans is about 4.3% of the US Jeanswear market and had been growing at a rapid pace of about 40-45% p.a – though last year the growth rate declined to about 23%.
    But still there is a lot of space in this segment to make profits from..

  • Old Navy – Fall 2007 Denim Collection – Latest trends in Denim

    Old Navy debuts its Fall 2007 line in stores featuring various striking trends.

    Color Denim:
    As I previously mentioned , Color Denim trend is likely to be picked up by various brands. Old Navy is offering its skinny denims in crimson red, yellow, gunmetal grey, cobalt blue, and pastel purple(USD 29.50) .
    A complete antithesis of skinny jeans is the Wide Legged denim – which is also being taken up
    in a small way. The jeans are priced at USD 34.50 .. Wide legged jeans trend is not expected to grow as big as skinny jeans , simply because wide legged jeans can be carried by very few females(normally) gracefully.

    New Fits
    Old Navy aims to introduce three new fits :

    Diva – sexy low rise waist and body hugging .
    Flirt – Classic fit with a medium rise
    Sweetheart – Casual fit and high rise

    It remains to be seen whether the customers find these fits novel or they are just novel names…

    Old Navy is a division of Gap Inc and brings customers on-trend apparel and accessories at amazing prices, all in a fun and energizing shopping environment.
    Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan

  • Levi Strauss shows 61% increase in first quarter results

    Figures
    Net Profit : USD 87 million against USD 54 million in the same quarter last year.
    Sales :USD 1.04 billion against USD954 million .

    Reason :
    Higher apparel and jeans prices (through premium jeans segment).
    Major restructuring including layoffs and reduction in owned production bases.

    Last year, Levi Strauss had shown better results due to volumes from the mass brand – Signature. However, this year they have faced challenges since the retailers like Wal Mart and Target have cut back on this brand to promote their own mass brands.