Denimandjeans | Global Trends, News and Reports | Worldwide

Category: Denim News- International

  • Colored Jeans – spreading out further

    As I mentioned before, colored jeans is catching up as a trend in the Jeans’ Fashion this year.
    Quite a number of International celebrities,including Ashley Simpson and Rachel Bilson, are seen endorsing this trend by wearing these jeans.. (see below)
    But will this trend be picked up by the masses ? There are very good possiblities as the fatigue factor for the BLUE DENIM may cause a temporary shift to other colors.. Lets wait and see..

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    Source:Denimology
    Update:8th August 2008
    I agree with Alpesh, ( in comments) that the color denim would use more of reactive dyed colors rather than sulphur dyed.

  • Shoes and more from Japanese denim?

    Adidas has launched trainers ,hats and sportswear made from ‘Japanese Denim’ and the collection is called ‘Materials of the World’ . For Japan, they have used denim from Japan and will use materials from each country specifically for the collection of that country.. The famous ‘Selvedge Denim’ of Japan has been used for this collection (in Japan).
    adidas2.jpg

    Idea behind: To tap the emotional connect with the well known materials(textile) of a country .

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    Source:Denimology

  • EFS System installed by three denim mills

    Cone Denim (in Jiaxing,China),Central Textiles(Hong kong) and Lanyan Group(China) have installed the Electronic Fibre Selection System from Cotton Incorporated. This computer software technology driven system aims to optimize the quality and consistency of the cotton fibre – meant to help in producing high quality yarns .
    Also, this helps the American Cotton Exporters as more American Cotton is expected to be used by mills using the EFS system.
    Well its a good move by the Cotton Inc. to increase its Cotton exports.
    Let’s wait and see how profitable wwill it be for the companies who have installed it ..

  • Digital Jeans ?

    I had been wondering for quite a long time when someone would give a digital touch to a pair of Jeans.
    Well, it seems that Denim Code of France has done the same . It has embedded a barcode in the Jeans which can be photographed with a mobile..
    And then?
    A little difficult to understand, but then one can gain access to video clips, music and films over your phone.
    I like the idea of giving a Digital Touch to a Jeans and I feel its a good strategy to offer free downloads to the buyers of Jeans – if the buyers are young and in the age group 15-25 , as this age group is the highest user of mobile contents.
    However, it remains to be seen how good the content that the company is offering is (for download). If it is really good, the company can expect good excitement to be built up in the youngsters.
    Let’s wait and watch…
    Let’s wait and watch..
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  • Primark(London) 8 Pound Jeans causes stampede

    When Primark – the value retailer in UK – opened its new Central London store on Friday and offered Jeans at GBP 8 and Bikinis at GBP 2, there was a stampede in the store resulting in long queues outside the store…….
    Is GBP 8 a very attractive price? Yes, it is – especially when you get a jeans which is little better than a basic jeans.
    Primark is among the other value retailers like New Look, Tesco,Matalan, Asda etc who have enjoyed good growth in past couple of years . On the other hand, high end retailers like Marks & Spencers have performed well . However, it is the mid market stores like Bhs, Littlewoods,C&A and department stores which have suffered volumes.
    Does it mean that the market is getting concentrated in the TOP (niche designer clothing) and the BOTTOM (value retailing) leaving the Mid Market in a Soup?
    Well, indications do suggest the same. Mid-Market : beware and adjust your strategies accordingly!

  • JC Penny ties up with Chip & Pepper

    JC Penney has tied up with ultra trendy designers – Chip & Pepper to bring out a new line of back to school denim range. This new range is expected to be retailed with a maximum price tag of USD 34.99/- against the existing prices of Chip & Pepper , which are in the range of USD 200 and above.
    This move of JC Penney is expected to reduce the difference between ‘Mass’ and ‘Class’ in Denimwear.Also, it signals that the designer brands are looking to enter lower segments of the market and to increase their turnovers. On the other hand, JC Penny is seeking to get some of the upmarket cache of Chip & Pepper and do better.
    However, the trend has not yet caught up and other niche denim brands have not emulated the move.