I had been wondering for quite a long time when someone would give a digital touch to a pair of Jeans.
Well, it seems that Denim Code of France has done the same . It has embedded a barcode in the Jeans which can be photographed with a mobile..
And then?
A little difficult to understand, but then one can gain access to video clips, music and films over your phone.
I like the idea of giving a Digital Touch to a Jeans and I feel its a good strategy to offer free downloads to the buyers of Jeans – if the buyers are young and in the age group 15-25 , as this age group is the highest user of mobile contents.
However, it remains to be seen how good the content that the company is offering is (for download). If it is really good, the company can expect good excitement to be built up in the youngsters.
Let’s wait and watch…
Let’s wait and watch..

Category: denim
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Digital Jeans ?
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Primark(London) 8 Pound Jeans causes stampede
When Primark – the value retailer in UK – opened its new Central London store on Friday and offered Jeans at GBP 8 and Bikinis at GBP 2, there was a stampede in the store resulting in long queues outside the store…….
Is GBP 8 a very attractive price? Yes, it is – especially when you get a jeans which is little better than a basic jeans.
Primark is among the other value retailers like New Look, Tesco,Matalan, Asda etc who have enjoyed good growth in past couple of years . On the other hand, high end retailers like Marks & Spencers have performed well . However, it is the mid market stores like Bhs, Littlewoods,C&A and department stores which have suffered volumes.
Does it mean that the market is getting concentrated in the TOP (niche designer clothing) and the BOTTOM (value retailing) leaving the Mid Market in a Soup?
Well, indications do suggest the same. Mid-Market : beware and adjust your strategies accordingly! -
JC Penny ties up with Chip & Pepper
JC Penney has tied up with ultra trendy designers – Chip & Pepper to bring out a new line of back to school denim range. This new range is expected to be retailed with a maximum price tag of USD 34.99/- against the existing prices of Chip & Pepper , which are in the range of USD 200 and above.
This move of JC Penney is expected to reduce the difference between ‘Mass’ and ‘Class’ in Denimwear.Also, it signals that the designer brands are looking to enter lower segments of the market and to increase their turnovers. On the other hand, JC Penny is seeking to get some of the upmarket cache of Chip & Pepper and do better.
However, the trend has not yet caught up and other niche denim brands have not emulated the move. -
EU Imports Tariffs for Denim Fabrics from all major countries
Here is a list of tariff schedule for import of denim fabrics into the EU from various countries of the world.
Import Tariffs in Eu for Denim Fabric (HS Code -520942) Country Tariff Pref. Code Argentina 6.40% SPGL Bangladesh 0% SPGA Brazil 6.40% SPGL Cambodia 0% SPGA China 8% Colombia 0% SPGE Dominican Republic 0% LOMA Egypt 0% EG Hong Kong 8% India 8% Indonesia 6.40% SPGL Israel 0% IL Jordan 0% JO Japan 8% Kazakhastan 6.40% SPGL Kuwait 6.40% SPGL Lebanon 0% LB Madagascar 0% LOMA Nepal 0% SPGA Pakistan 6.40% SPGL e Philippines 6.40% SPGL Russia 6.40% SPGL South Africa 0% ZA South Korea 8% Sri Lanka 0% SPGE Tajikistan 6.40% SPGL Taiwan 8% Thailand 6.40% SPGL Tunisia 0% TN Turkey 0% TR Turkmenistan 6.40% SPGL Ukraine 6.40% SPGL UAE 6.40% SPGL Uzbekistan 6.40% SPGL Vietnam 6.40% SPGL [ad#for-post-top]
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A small beginning of this denim blog
Hi All,
Just want to make a small beginning on writing a denim blog.
Why Denim ? Because I spent a long time -over 13 years- in the denim industry. And though am no more a regular denim professional, but can’t just take denim out of my DNA..
Better to take out some Denim Genes(Jeans?) and post on this blog.. Hope you enjoy them.
So keep watching…
Sandeep Agarwal