China has been the largest exporter of jeans to EU and US for a very long period. Though it still retains its premier position as exporter of denim apparel, it seems to have lost this position to Bangladesh in last couple of years. For US countries like Mexico are giving it a tougher fight as China gets less competitive. However, the giant that China is, it still is fighting to retain its position and some results are showing.

It would also be interesting to see how China fares in these two markets in both men’s and women’s segment. Which of this segment is going strong for China and which one it is losing out on. Lets check out in the report below :

   Table Of Contents

S N.	                                                                                                                                                              Particulars
1.	Table showing the imports of all denim’s apparels into USA from China for the period from 2016 to Sept 2017
2.	Graph showing the imports of all denim’s apparels into USA from China for the period from 2016 to Sept 2017
3.	Graph showing the average price(usd/pc) of all denim’s apparels into USA from China for the period from 2016 to Sept 2017
4.	Table showing the imports of men’s jeans into USA from China for the period from 2016 to Sept 2017
5.	Graph showing the imports of men’s jeans into USA from China for the period from 2016 to Sept 2017
6.	Graph showing the average price(usd/pc) of men’s jeans into USA from China for the period from 2016 to Sept 2017
7.	Table showing the imports of women’s jeans into USA from China for the period from 2016 to Sept 2017
8.	Graph showing the imports of women’s jeans into USA from China for the period from 2016 to Sept 2017
9.	Graph showing the average price(usd/pc) of women’s jeans into USA from China for the period from 2016 to Sept 2017
10.	Table showing the imports of Jeans apparels into EU from China for the period from 2016 to Sept 2017
11.	Graph showing the imports of Jeans  apparels into EU from China for the period from 2016 to Sept 2017
12.	Graph showing the average price(euro/pc) of jeans into EU from China for the period from 2016 to Sept 2017
13.	Table showing the imports of men’s jeans into EU from China for the period from 2016 to Sept 2017
14.	Graph showing the imports of men’s jeans into EU from China for the period from 2016 to Sept 2017
15.	Graph showing  the average price(euro/pc) of men’s jeans into EU from China for the period from 2016 to Sept 2017
16.	Table showing the imports of women’s jeans into EU from China for the period from 2016 to Sept 2017
17.	Graph showing the imports of women’s jeans into EU from China for the period from 2016 to Sept 2017
18.	Graph showing the average price of women’s jeans into EU from China for the period from 2016 to Sept 2017

[private_special]

1. USA

a. All Jeans & Denim Apparel

The imports of denim’s apparel into USA from China for the period 2015 was 133.13 million pcs with an average price of USD 7.5/Pc  which saw a decrease of about 7% to 123.58 million pcs at an average price(usd/pc) of 7.8 at the end of the year 2016. The imports of denim apparel into USA from China for the first nine months of 2017 was 87.55 million pcs and if the same trend is followed the imports is likely to be 116 million pcs at the end of the year 2017 which is again likely to be less than the last year imports of 2016. So we see a clear fall in exports of denim apparel from China to US. Over a period of 3 years from 2015-2017, the decrease is more than 12%.

Year of Import	All Denim Apparel (Million Pcs)	Total Value (Million USD)	Average Price (USD/PC)
2016	123.58	958.01	7.8
Sept|2017	87.55 (Expected 116 million)	670.20	7.7

 

b. Men’s Jeans

The imports of men’s jeans into USA from China for the period 2015 was 31.13 million pcs at an average price of USD 8.0/Pc which saw an increase of about 6% to 32.87 million pcs at the same average price for 2016. The imports of men’s jeans for the first nine months of 2017 was 23.39 million pcs and the imports are likely to be 31 million pcs at the end of the year 2017. So in case of men’s jeans, we find that the exports are almost stable and hovering around 32 million pcs in the last 3 years. This shows that this segment is still strong for the Chinese exports. Though we can see that the average prices seems to have fallen by about 8% in 2017.

Year of Import	Men’s/Boys Jeans (Million Pcs)	Total Value (Million USD)	Average Price (USD/PC)
2016	32.87	261.50	8.0
Sept|2017	23.39 (expected 31 million)	173.04	7.4

c. Women Jeans

The imports of women’s jeans into USA from China for the period 2015 was 102 million pcs which saw a decrease of 13% and the figure of imports came down to 89 million pcs in the year 2016 – a fall of about 12% in a year.. The imports of women’s jeans into USA from China for the first nine months of 2017 was 62 million pcs and if the trend in imports continues the imports is likely to be 82 million pcs at  the end of the year 2017. If this figure is achieved , then we will see another fall of about 9% in 2017 imports. Thus it is clear that while the men’s jeans imports into US from China are still strong, women’s jeans market share is being lost. Still the % share of women jeans in exports to US from China was over 70% while men’s jeans were about 30%.

Year of Import	Women’s/Girls Jeans (Million Pcs)	Total Value (Million USD)	Average Price (USD/PC)
2016	89.10	683.73	7.7
Sept|2017	62.60 (expected 82 million)	484.64	7.7

2. EU

a. All Jeans

The imports of denim’s apparel into EU from China for the period 2015 was 93.30 million pcs in 2015 with an average price of Euro 7.3/Pc which saw a decrease of about 15% to 79.53 million pcs at an average price of Euro 6.8/Pc in 2016. Further the imports for the first nine  months of 2017 were 62.07 million pcs and if the same trends continues the import are likely to  be 82 million pcs at the end of the year 2017. So here we see a typical position. While the US market clearly shows a clear trend of falling imports from China, we see that China may actually export more jeans in 2017 to EU than it did in 2016. Thus if the projected figures are achieved, we will see about 82 million pcs of jeans being exported from China in 2017 against about 79 million pcs in 2016. However, there has been a price loss of about 7% in 2017. This is perhaps because of increasing competition from countries like Bangladesh who are much more competitive.

Year of Import	All Denim Apparel (Million Pcs)	Total Value (Million Euro)	Average Price (Euro/Pc)
2016	79.53	540.83	6.8
Sept|2017	62.07 (expected 82 million)	392.05	6.3

b. Men’s Jeans

The imports of men’ jeans for the year 2015 was 36.18 million pcs at an average price of Euro 7.8/Pc in 2015, which saw a decrease of about 16% to 30.64 million pcs at an average price of Euro 7.0/Pc, further the imports of men’s jeans for the first nine months of 2017 was 21.19 million pcs and if the same trend is followed the imports is likely to be 28 million pcs at the end of the year 2017. So from 2015 to 2017 , we see a fall of about 20% from 36 million to 28 million (expected) pieces of jeans imported.

Year of Import	Men’s/Boys Jeans (Million Pcs)	Total Value (Million Euro)	Average Price (Euro/Pc)
2016	30.64	212.88	7.0
Sept|2017	21.19 (expected 28 million )	149.37	7.1

c. Women’s Jeans

The imports of women’s jeans into EU from China for the period 2015 was 57.12 million pcs at an average price of Euro 6.7/ Pc which saw a decrease of about 15% to 48.90 million pcs at an average price of Euro 6.7/Pc . The imports of women’s jeans into EU from China for the first nine months of 2017 was 40.89 million pcs which is likely to be 54 million pcs at the end of the year 2017. Thus we see another wonder – the exports of jeans from China for women’s jeans to EU may also be increasing. In 2016 the total exports were about 49 million pieces and this year the figure might touch 54 million pcs. This would be an increase of over 10% if the figures come as expected. This shows the resilience of China – inspite of increasing costs, they are managing the exports and even increasing them in some way or other.

Year of Import	Women’s/Girls Jeans (Million Pcs)	Total Value (Million Euro)	Average Price (Euro/Pc)
2016	48.90	327.96	6.7
Sept|2017	40.89 (expected 54 million)	242.67	5.9

Thus on the whole, we can see that while China seems to have been losing share in EU market, it might recover some of it when we see the 2017 end figures. US market is also going down for them but men’s jeans are still holding out while women jeans exports are going down . On the whole, the dragon is fighting hard to retain its share.

[/private_special]