Turkey Performed Better In 2020 Compared To Others : Exports To EU 2010-2020

In this report, we have done a detailed analysis of the imports of denim jeans into EU from Turkey over a period of 10 years from 2010 to 2020. The detailed report shows the imports by EU over this period. Turkey has always been so important for EU as a high end jeans supplier and Turkey has been able to maintain its share of the market over the years and increase in the latter years.

Besides other, the report contains the following :

PARTICULARS

Table showing total jeans imports from Turkey : 2010-2020

Graph showing total jeans imports from Turkey : 2010-2020

Table showing men’s jeans imports from Turkey : 2010-2020

Graphs showing men’s jeans imports from Turkey : 2010-2020

Table showing women’s jeans imports from Turkey : 2010-2020

Graphs showing women’s jeans imports from Turkey : 2010-2020

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1.TOTAL JEANS IMPORTED FROM TURKEY DURING 2010-2020

As we can see from the table below, Turkey has increased its share of EU imports significantly over the last 10 years. From 12% share in 2010, it increased to 16% in 2020. In 2018 it shows a fall of 2% since 2017 but then a massive increase till 2020. The highest imports were in 2019 of around 82 million pieces with an avg. price of Euro 12.11. As we can see the prices of Turkey are about 50% higher than that of Pakistan’s and over 100% over Bangladesh’s average export price of jeans.

YEAR	QUANTITY IN MILLION PCS	PRICE IN EURO / PIECE	TOTAL EU IMPORTS(QTY)	% SHARE
2010	58.19	12.6	505.97	12
2011	58.06	13.57	507.24	11
2012	58.95	13.46	477.66	12
2013	58.06	13.94	505.56	11
2014	64.58	13.52	533.02	12
2015	71.68	13.6	545.09	13
2016	81.39	13.2	586.79	14
2017	84.2	13.34	587.83	14
2018	76.62	12.72	619.97	12
2019	81.76	12.11	569.14	14
2020	65.64	12.11	399.6	16
TOTAL	759.13	13.08	5837.87	13

2.MEN’S JEANS IMPORTED TO EU

Turkey imported around 360 million pieces in the last 10 years. In 2016 Turkey exported the highest number of men’s jeans with a total volume of about 37 million pieces at an average price of EURO 14.41. And due to the pandemic 2020 exported much fewer jeans compared to 2019. The share of Men’s jeans is about 40% of total jeans exported and and women’s jeans take the lion’s share. And this is also because Turkey works mainly with fast fashion orders – max of which are related to women’s market.

YEAR	QUANTITY IN MILLION PCS	PRICE IN EURO / PIECE
2010	30.83	12.88
2011	30.48	13.82
2012	32.67	13.52
2013	30.64	13.86
2014	33.81	13.62
2015	35.19	13.76
2016	36.91	14.41
2017	36.53	13.91
2018	32.72	13.46
2019	34.09	13.19
2020	26.15	13.29
TOTAL	360.02	13.63

2. WOMEN’S JEANS IMPORTED TO EU

In 2017 and 2019 Turkey imported almost the same quantity of jeans and that to the highest number of with a total volume of about 47.67 and 47.66 million pieces at an average price of EURO 12.89 and EURO 11.34 respectively. Compared to 2019, 2020 imported fewer jeans due to the pandemic.

YEAR	QUANTITY IN MILLION PCS	PRICE IN EURO / PIECE
2010	27.36	12.29
2011	27.57	13.28
2012	26.29	13.37
2013	27.42	14.04
2014	30.77	13.42
2015	36.50	13.44
2016	44.47	12.2
2017	47.67	12.89
2018	43.90	12.17
2019	47.66	11.34
2020	39.49	11.33
TOTAL	399.11	12.58

As we can see from the price graph above , we find that the average prices of Men’s jeans have remained more or less similar around Euro 13 whereas women’s jeans have fluctuated from around Euro 12 in 2010 to Euro 14 in 2013 and finally settling around Euro 11 in 2019 and 2020. The pressure on women’s jeans is also due to the fact that countries like Pakistan are upgrading themselves and coming to the level of Turkey and that too with much lower prices. Hence the price gap between the women’s jeans in Turkey and Pakistan seems to be narrowing down.

Another point to be noted is that Pakistan and Bangladesh both lost about 30% of sales in 2020 compared to 2019 whereas Turkey lost less than 20% . This shows the relative importance of Turkey for the EU market where the combination of skill, speed and proximity keeps on giving it a special place.

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