Covering the period from July 2022 to July 2023, the report analyses trade patterns, offering a detailed overview of Bangladeshi manufacturers exporting apparel to Australia to certain brands and retailers.

This analysis includes data on quantities shipped and prevailing average prices. The report addresses critical questions such as the major Australian denim brands sourcing from Bangladesh, their purchase locations and quantities, pricing considerations, the total quantity of denim procured, and the percentage allocated to these top 11 brands.

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Note: Please note that this report exclusively covers shipments made to Australia, and shipments to other destinations are not included.

Share of Each of Top Brands

A visual representation in the form of a pie chart vividly illustrates the market dominance of Kmart, holding a substantial share of 50.6% in the denim garment market sourced from Bangladesh. Target and Woolworths follow behind, each with noteworthy market shares of 14.8% and 14.9%, respectively. These insights provide a comprehensive view of the competitive landscape within the denim sourcing industry, highlighting the leading players and their respective market shares.

We will be focusing on this data to further analyse in details in the ensuing sections.

TOP 5 DENIM BUYERS IN AUSTRALIA

The table in the report provides a detailed overview of the denim purchasing strategies of prominent Australian brands. The table includes data on the quantities and average prices paid for denim garments by each brand.

• Kmart: It stands out as a major player, securing a substantial 4.9 million denim units. They’ve done this at an average price of 6.69 USD per piece, resulting in a significant total value of about 28.91 million USD as shown in Figure 2.

• Target: Target follows Kmart with a purchase of 1.43 million denim units. Their average price of 9.8 USD per piece demonstrates a competitive stance in the market.

It’s essential to note that this report exclusively covers shipments made to Australia, and any shipments to other countries are not included.

• Cotton group: Although purchasing a smaller quantity of 0.13 million units, they paid a higher average price of 12.29 USD/meter.

• Woolworths: They have solidified their presence by acquiring around 1.44 million denim units at an attractive average price of 6.48 USD per piece . This results in a total value of roughly 9.39 million USD, showcasing their substantial sourcing of denim.

In the competitive landscape of Australia’s denim market, Kmart emerge as leading buyers with substantial quantities and competitive prices.

GARMENT SUPPLIERS OF THESE BRANDS

This section explores the primary suppliers for popular retail brands like Kmart, Target, Woolworths, The Just Group, and Fast Retailing. The data provided includes the quantities of denim purchased and the prices paid for denim garments by each brand.

In conclusion, Australian brands procured an estimated 10.51 million units of denim apparel from Bangladesh during the period of 2022-2023. It’s worth noting that the actual quantities could be higher than reported. This report serves as a valuable resource for stakeholders interested in the dynamics of denim exports from Bangladesh to Australia.

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